FULLY2021 EXHIBITOR PROSPECTUS

JANUARY 19–22, 2021

Exhibit at the world’s largest event for professionals in the shooting, hunting and outdoor industry.

The SHOT Show® is a trade-only event. Professional affiliation required.

SANDS EXPO CENTER + CAESARS FORUM

EXHIBIT SPACE STILL

AVAILABLE

LAS VEGAS, NEVADA

THE SHOT SHOW® IS

OPENFOR BUSINESS

The SHOT Show has long been the most anticipated event of the year for the shooting, hunting, outdoor, law enforcement and armed forces industries. With the 2021 show expansion to Caesars Forum, limited exhibit space is now available for the first time in years. One of the fastest ways to grow your business is to introduce your products or services to the thousands of retail businesses, industry media and agencies who participate in the SHOT Show.

Net promoter scores from exhibitors indicate that current exhibitors consider the SHOT Show a must in their sales cycle.

1,000 NEW PRODUCTS introduced in the New Product Center and on the show floor.

OVER

THE SHOT SHOW DRAWS

of the buyers have authority to purchase or recommend

products and make their purchasing decisions at

the SHOT Show.

86%OVER

YOUR BUYERSRetailers Ranges

Mass Merchandisers

Military BuyersLaw Enforcement Buyers

Private Security CompaniesOutfitters/Lodges

Online Presence — SHOTShow.org receives thousands of visitors a day. Your company description, logo and product categories are visible pre-show, during the show and post-show 24/7.

New Product Center — The most-visited area at the SHOT Show; over 750 new products are on display in a special area, plus a pre-show digital presence. All first-time exhibitors automatically receive this as part of the exhibit space.

Marketing Package — Included in your exhibit space package are special features, which can be costly a-la-carte investments at other shows:

• Marketing Toolkit, including web banners, digital badges, email templates and flyers to promote your presence at the 2021 SHOT Show.

• Logo included with online and printed Official Buyers’ Guide Listing

• Digital Upgrade for SHOTShow.org includes New Product Listings, digital matchmaking, press releases and more

Digital Press Kits — Reach more than 2,000 media who attend the SHOT Show by adding press releases, videos, brochures and photos to a digital press kit.

Sponsorships — With varied price ranges and deliverables, every exhibitor can promote their brand before, during and after the show with a sponsorship that matches their show goals and budget.

As businesses continue to face challenges in sales and networking, your story is even more important. The industry’s media attends SHOT Show looking for the newest products and most interesting stories — yours should be one of them. SHOT Show exhibitors receive complimentary digital press releases and press kits directed to the editors and writers you’ve been trying to reach.

THE SHOT SHOW IS MORE THAN AN IN-PERSON SHOW.

First time at the SHOT Show? Don’t know where to start? SHOT Show makes it easy by creating a special First-Time Exhibitor Package that includes exhibit space, marketing package, New Products entry, lead retrieval access and a one-year subscription to Outdoor Wire.

FIRST-TIME EXHIBITOR PACKAGE

THE SHOT SHOW GRABS THE RIGHT MEDIA ATTENTION

The NSSF® and the SHOT Show have developed a number of tools to help your company grow.

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COST TO EXHIBIT• $39.50 per square foot

• $600 per corner

• $1,595 First-Time Exhibitor Package

FULLY EXPANDED

Sands Expo Center + Caesars Forum

The 2021 SHOT Show will be expanding to Caesars Forum. Just steps away from the Sands Expo Center via a custom-built sky bridge for SHOT Show attendees, this expansion provides more space for manufacturers and distributors to display their product lines. And, it allows industry manufacturers and service providers like you the first opportunity in years to exhibit at the SHOT Show.

Holding the SHOT Show in Las Vegas helps your bottom line as well. Airline travel to Las Vegas is easy and convenient from the entire US and Canada. In addition, Las Vegas offers a variety of hotels for every budget.

Las Vegas understands trade shows and their importance. From hotel reservations to the electricians and booth construction labor, Las Vegans welcome trade shows. The city offers the most competitive labor pricing as well as exhibitor-friendly work rules. For first-time exhibitors, Las Vegas will help make it easy to be part of the SHOT Show.

LAS VEGAS IS THE PLACE

Who’s eligible to exhibit?Manufacturers of firearms and firearm accessories, shooting and hunting equipment and accessories, fishing equipment, archery industry products and retail services.

How do I become an exhibitor?Complete the online application. An NSSF Account Executive will call you to assist with choosing exhibit space and answering any questions you may have.

How do I participate in New Products Center? After you become an exhibitor, you will receive a password and the ability to participate in all the SHOT Show activities through our website.

The SHOT Show is working hard to create a safe and healthy environment for the SHOT Show, its exhibitors, attendees and staff. As the situation and plans evolve, we will continue to update the SHOT Show community with the most current information.

If I am a supplier to the industry, can I still participate? Yes, you can participate in our SHOT Week Supplier Showcase.

The Supplier Showcase will be held Monday, January 18, and Tuesday, January 19, at the Venetian Hotel & Conference Center in the Palazzo Ballroom (5th Floor).

How is the SHOT Show planning for COVID-19?

SHOTShow.org

JANUARY 19–22, 2021SANDS EXPO CENTER + CAESARS FORUM LAS VEGAS, NEVADA

FAQ

GET MORE INFO

CLICK HERE for a complete list of all the precautions already planned.

ONLINE APPLICATION

CHRISTOPHER TATULLI ctatulli@nssf.orgP: (203) 426-1320, ext. 214F: (203) 426-1087

RESERVEYOUR BOOTHTODAY

TAMMY MCINTYRE tmcintyre@nssf.orgP: (203) 426-1320, ext. 253F: (203) 426-1087

QUINN CASSIDY qcassidy@nssf.orgP: (203) 426-1320, ext. 240F: (203) 426-1087

SHOTShow.org