fun in the water for dummies 5 09 · • for dummies has over 150 million books in print in the us...
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Presented by 20081 Ellipse, Foothill Ranch, California 92610949.448.9940x208, [email protected]
About the For Dummies Brand
• Starting with the publication of DOS For Dummies in November 1991, For Dummies products have shown millions of people how to tackle today’s technologies, cook, garden, manage finances, run a business, exercise, eat right, and much more.
• For Dummies has over 150 million books in print in the US alone! Th b d 1 300 t i d i th ld’ b t lliThe brand covers over 1,300 topics, and is the world’s bestselling reference series.
• For Dummies is available in 39 different languages, distributed in over 100 countriesover 100 countries.
• Millions of units of Dummies licensed products appear in North America, Europe, and Australia/New Zealand.
b k l h i d i h d bl di i• For Dummies book sales have increased in the double digits over the past 3 years.
Some facts about For Dummies productsp
• The Guitar Pack For Dummies was the #1 selling musical instrument at Sam’s Club and on Amazon.com
• Ceiling and wall repair kits—sold around 50,000 units in three quarters
• The Pizza making and Turkey kits sold around 50,000 units from October through December
• Pilates and Yoga For Dummies have remained on the Top 10 Billboard Health and Fitness DVD Charts for 3 consecutive years beating out Crunch fitness DVDs, Leisa Hart, The Firm, Leslie Sansone, and other general fitness DVD titles. We attribute this to the strength of the brand.
• Sewing Paterns For Dummies started with ten and are now at 100 skus. Sales of the patterns have remained strong for 4 yearshave remained strong for 4 years.
• In a Two‐month period more than 40,000 units of the Household Tool Kit were sold
• GPS unit sold 200,000 units were sold in 2008 and was the #1 sales generator for CVS
• The GPS unit sold over 2,000 units at a $196 price point in a ten minute segment on HSN and continues to do HSN segments
About CWIC• C. Walters Intercoastal Corporation (CWIC) has been in business since 1996 and
is the dominant leader in the snorkel gear market with a nearly 70% share.
W h l i d d i i h h 30 d• We have exclusive product design with more than 30 product patents
• Our current brands include Body Glove, Disney, Fluid water sports, and more
• Our current retail partners include Walmart, Costco, The Sports Authority, S Ch l dSports Chalet, and many more
• We maintain a 99% fill rate as rated by our customers
• We are a global company with customers and license rights across the globe
• We are a socially aware company and proudly partner with key groups actively promoting clean water, safety, community outreach efforts and healthy living
• We have a 110,000 square foot facility in Foothill Ranch, California
• We ship an average of 350,000 units from our facility each month
• We are the experts in our field: team CWIC has more than 150 years combined sporting goods experience
• CWIC has rigorous testing and quality control standards
The NEW Product!
• There are many fun water activities that can be intimidatingbe intimidating.
• People want to learn to snorkel, teach their kids to swim and stay fit in the water butkids to swim, and stay fit in the water, but don’t know how.
• They need product made by experts with• They need product made by experts, with clear and easy instructions, and that carries a brand that inspires trust and knowledge.brand that inspires trust and knowledge.
• That’s how we came up with the following itemsitems
“There are two kinds of people in this world; those that spend time in the water…and those that WANT to spend time in the water” ~Author Unknown
“Live in the sunshine, swim the sea, drink the wild air.” ~Ralph Waldo Emerson
“Fitness ‐ if it came in a bottle, everybody would have a great body.” ~Cher
Includes a Mini Dummies Guide!
Why are these products right for You?f
• Great seasonal product for all stores
• Great year‐round product in warm‐weather or vacation location stores
• Incremental business
• A fun cross over product that will excite yourA fun cross over product that will excite your customers
• The power of the For Dummies brands across• The power of the For Dummies brands across most retail chains and channels
What Brand is MOST recognizable as a reference?g f
Only one brand is easily identifiable and JUMPS off of the shelf at you! Images taken at Barnes & Noble (Irvine, CA) on May 14, 2009
What’s next?
• We plan to launch and be on‐shelves by Spring 2010.2010.
• We will have a major PR blitz from print press to internet to TV news stories
• We would LOVE to have you as one of our retail partners for the launch!!
• Check us out at www destinationwater com• Check us out at www.destinationwater.com• Please call or write to:Adam S Ertel Sr Director New BusinessAdam S Ertel, Sr. Director New Business949.448.9940 x 208, [email protected] Inc, 20081 Ellipse, Foothill Ranch, California 92610, p , ,