funbox pinpoint - breakthrough cookie less device recognition tracking and dynamic retargeting
DESCRIPTION
Funbox Pinpoint is a technology that allows you to retarget website visitors with breakthrough cookieless tracking capability that grows your ability to reach visitors by 72%. It also allows you to dynamically retarget them with banner ads featuring the exact products and/or product categories they were interested in, meaning greater relevance and ROI. There is more, but this gives you an idea of how breakthrough this is for eCommerce businesses. Funbox is Australia' leading independent trading desk (operating internationally). We offer performance based media buying (reducing your risk) and are technology agnostic, working across multiple DSP's, SSP's and Ad Exchanges (to optimise your ROI). We also offer proprietary brand safety technology capabilities ensuring you get the best and safest placement on online inventory. Contact [email protected]TRANSCRIPT
November 2012
Funbox Pinpoint Platform
Funbox PinPoint Platform
In this presentation we will look at… Why retargeting is so effective and essential Device recognition / Cookie-less targeting Flexible Business Rules Dynamic banner retargeting
Retarget users with products in banners your visitors have actually watched
Based on XML product feed integration product will be dynamically integrated in banners
Retargeting Explained
Rtg = Reaching the right audience with the right message at the right time
Visitors look through your website but leave before purchasing.
Pinpoint displays relevant ad content on sites they visit bringing them back and
keeping your brand top of mind.
Increase ROI of TOTAL marketing spend
Website traffic generated by off and online marketing activitiesTV, Print, Search, Display, Email, Video, Social
Highly relevant filtered audience
Online Sales Funnel
2%
98%
• Ave conversion per site visit is 2%
• Retarget the 98% of qualified leads and bring them back
Device Recognition
Device recognition / Cookie-less targeting
Analysis of device settings print to uniquely identify profile Based on 70 criteria, read from the TCP/IP stack , e.g.
Browser language, time stamp
One in every 4 million device is unique Cross platform tracking: PC, tablet and mobile
Device recognition increases profile recognition pool by further 72%
Tracking by device: 95% recognition
Tracking by cookies: 55% recognition
Device recognition is 10 times more accurate than device fingerprinting
Device Fingerprinting Funbox Pinpoint Device recognition
Analysis of User-Agent-String Analysis of TCP/IP Stack
String likely to change Settings not likely to change
Not able to recognize individual computers in company network
Able to recognize individual computers in company network
Accurately identifies: 1 in 396,000
Accurately identifies:1 in 4,000,000
Holistic campaign approach
One customer targeted across multiple devices
UniqueProfile Cookie
Flexible Business Rules
Customize business rules to increase ROI
Example Business Rules:
1. User has seen 1 – 2 products but not more / Show seen products + RECOMs for this/those
2. User has seen at least 3 products / Show seen products 3. 1 not purchased product in shopping cart / Show the product4. User has purchased at least 1 product / recommend additional
products5. User has seen 1 – 2 products / Show seen products + 4 cheapest
products of the same category6. User has seen 3 products of the same brand / Show seen products
+ 3 other products of the same brand
Dynamic Creative
Dynamic Creative
Retarget users with products in banners your visitors have actually watched
Based on XML product feed integration product will be dynamically integrated in banners
Funbox PinPoint supports
Standard banners Rich media banners Dynamic retargeting banners:
Product user has viewed on site is dynamically integrated in the banner when retargeting
Dynamic retargeting video: Product user has viewed on site is dynamically integrated in the
video creative when retargeting
Dynamic retargeting:Single product in banner
One products in one banner Multiple products in rotation Discounts shown in banner Rotation stops after 30sec
Dynamic retargeting:Double Banner
Two products in one banner Multiple products in rotation Discounts shown in banner Rotation stops after 30sec
Dynamic retargeting:Triple banner
Three products in one banner Multiple products in rotation Discounts shown in banner Rotation stops after 30sec
Dynamic retargeting:Zoom Banner & Coupon Banner
Additional options:
Zoom Banner: Automated zoom function for
products
Coupon Banner Coupon code is provided in
the banner
USPs
Unique Selling Propositions
PinPoint USP’s
Increased ROI on retargeting campaigns through: Bigger profile pool because of higher recognition rate compared
to cookie tracking Less data loss compared with cookie tracking
Increased ROI through holistic campaign approach: Multi device targeting: PC, tablet and mobile
Increased ROI through dynamic banner retargeting Dynamically show one, two or three products the users has
viewed on your site in one banner
Funbox USPs
Independence Customized technology and inventory for your campaigns, which
ensures campaigns success Performance
We take media buying risk to make your campaigns successful Brand safety
Proprietary technology to ensure brand safety Knowledge
Deep ad exchange and ad serving knowledge; we get the most out of our systems to improve campaign results
Funbox overview
Founded in 2004 as a direct marketing advertiser 7 years performance based online marketing experience 4 years ad exchange experience Sydney HQ, plus offices in Japan, India, US and Germany 30 employees
Contact
Web: http://www.funbox.comAU Office: +612 8206 8844 Fax: +612 808 83889 Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia
Tony Booth| BDM
Mail: [email protected] Mobile: 0439 988 539