Fund Raising 101

For your Campus Ministry

Fund Raising 101• Money follows mission!

• Remember:

- First, people give to people

- next people give to causes

- then people give to programs

- Finally, people give to brochures

Understanding Fund Raising

• Begging for Money is Not Fund Raising!• If you want money, you have to ask!!• People give because of what they cannot do alone.• When individuals give to campus ministry, they do not

take away from giving to their local church. It is in addition! We enable people to be faithful & generous!

Understanding Fund Raising • Message of helping students - not our budget is

short will you give to our budget?• People’s anxieties about fundraising arises from

their own anxious feelings about money.• Anxiety about money is learned.

Thoughts about Giving

• And where your treasure is, there will your heart be also. – Matt. 6:21

• Giving to God is always about ministry, not money. - Herb Miller

• We give in order to grow in our relationship to God.

- Brian Bauknight

Thoughts about Giving

• Jesus wants us to recognize that our money is an extension of who we are and what we value in life. - Brian Bauknight

• Giving is more important than fund-raising. - Kennon Callahan

Fund Raising Who’s Job?• It’s the job of the Board of

Directors.

• Campus minister must take lead.

• Students have a very important role.

• Who asks for the money is as important as the purpose for the money.

Developing Funding Resources

• Compile a list of potential donors

• Identify development persons on campus

• Develop promotional materials

• Record keeping and thank-you activity

• Cultivate church (groups) relations

Developing Funding Resources• Send regular newsletter to all donors.• Lift up donors names in worship for student prayers.• Hold special events & benefits: - Good to build relationships - Not always to raise large sums of money - Good to build student/board friendships - Important to get people in your building, or on your campus

Annual Campaign

1. Develop a Plan & Work the Plan

2. Define “sponsors” or “partners”

3. Plan for requesting & getting financial support - Donor Pyramid (20% of the donors will provide 80% of the funds)

4. Decide on the campaign approach: -person to person approach (best) -person(s) to group (next best) - fundraising letter (good)

Annual Campaign

5. Train board for fund raising

6. State the needs clearly & ask for the donor’s help without apology

7. Keep accurate records

8. Thank the donor for the gift every time!!

Annual Campaign

• Develop different campaign strategy for alumni & parents:

- already have a relationship with ministry

- respond best to a familiar ministry

program, building or equipment need

• Continue to expand donor list

• Evaluate campaign approach & make revisions

Student Annual Giving

• Important to develop annual student pledge program:

- teach students about giving

- claim ownership in ministry

- develop practice of lifelong giving

- those who give are at liberty to ask

others to give - more likely to give when alumni

Fund Raising Events

• Develop a tradition of an annual event for fellowship & fund raising

• Fund raising meals• Auctions www.grassrootsfundraising.org

• Tour of Homes• Clean-a-Thon www.grassrootsfundraising.org

Developing Church Funding

• Board/student visits to church board/council

• Ask for line item to be placed in budget for campus ministry – it is easier to increase an line item than to set it.

• Provides dependable cash flow

Developing Church Funding

• Visit & invite monthly giving from: Men’s Groups Women’s Groups

Classes• Hold an Appreciation Dinner for the group at campus

ministry center – with slide show, student music, etc.• Ask group to sponsor a retreat, assist student on mission

trip, etc.

Alumni Giving

• Update mailing list• Work with, & share

addresses with university Alumni Office

• Create a alumni gathering tradition – Homecoming

• Establish an Alumni Association

• Alumni page on website• Online giving at website

Expanding Funding

Locate individuals on campus who have experience writing grant proposals.

Learn grant proposal writing skills. Discover local family foundations. Cultivate large gifts for capital or endowment purposes. Invite individuals to include your ministry in their will. Prepare to receive stocks, insurance & in-kind gifts.

Student Led Fund Raising

• Students can be easily frustrated with fund raising events:

- usually youth & high school events had a supportive community participating.

- little experience with organizing larger scale fundraising events.

Assisting Student Fund Raising

Include student leaders in overall fund raising efforts of the ministry. Partner with Board on large events. Campus minister & board members aid in decision of scope & monetary goal of

fundraising events. Provide a list of fundraising ideas: www.freethechildren.org/youthinaction/101_fundraising_ideas.htm