fund raising and relationships with donors finley graves senior associate dean university of north...
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FUND RAISING and Relationships with Donors
Finley GravesSenior Associate DeanUniversity of North Texas
Fund Raising and Relationships with Donors
Fundraising experience
- Head, Department of Accounting
Kansas State University
- Chair, Department of Accounting
University of North Texas
Fund Raising and Relationships with Donors
It IS about building relationships…and trust- Visit alums in their setting- Listen – learn about them- Listen – use the opportunity for
program assessment
Fund Raising and Relationships with Donors
Building trust - Be candid about challenges, but …- Never, never be negative- Take program critique to heart
Fund Raising and Relationships with Donors
Identify your greatest need- Excellence money?- Salary supplements?- Scholarships?
Have a giving programHave a proposal
Fund Raising and Relationships with Donors
Fund Raising and Relationships with Donors
Thank yousThank yousThank yous
Fund Raising and Relationships with Donors
Should I work with University Development Officers?
ABSOLUTELY!
Fund Raising and Relationships with Donors
Reasons to work with University Development Officers: 1. Identifying prospects 2. Knowing means of prospects 3. Cultivating prospects in advance 4. Making appointments and documenting visits 5. Facilitating visits and making the ask
6. Obtaining tax and financial planning advice 7. Helping plan and finance events 8. Helping write professional proposals 9. Coordination with other fundraisers on
campus10. Having Development on your side
Fund Raising and Relationships with Donors
What if MY alum wants to give to, say, Education or Athletics?
What if the President (Dean) approaches MY alum?
Are mass mailings worth the investment?
Fund Raising and Relationships with Donors
Building and Maintaining Relationships- Stewardship visits- Recognitions- Celebrations/Receptions- Reunions- Special invitations to University events
Fund Raising and Relationships with Donors
Organizing major gift campaigns (Chairs, Professorships)- Use names of influential professors- Start with major givers- Early phase is quiet phase- Go public after major funding accomplished
Fund Raising and Relationships with Donors
Tips –
- Dress professionally
- Ask about the donor’s family or interests
- Scan the newspaper or Internet before a visit
- Know facts about your program/University
- Watch the time, donors are busy people
- Thank yous, thank yous, thank yous
Fund Raising and Relationships with Donors
Final tip –
You don’t ask, you don’t get!
Fund Raising and Relationships with Donors
Good luck and have fun!