fund raising in non-profit oganizations

FUND RAISING IN NON-PROFIT

ORGANIZATIONS: “A.I.FO.” CASE STUDY

Relatore:

Chiar.mo Prof. Antonello Zangrandi

Coorelatore:

Chiar.mo Prof. Marco Ferretti

Laureando:

Iacopo Quarone

Fund raising in non-profit organizations:

“A.I.FO.” case study

• To trigger a change in individuals and society

• To achieve aims other than economic ones

• A private system of allocation of the resources

• Between business sector and public sector

• Collective-type goods/non-profit distribution constraint

• Competitive advantage in all those markets characterized

by asymmetric info, moral hazard and high enforcement

costs of contracts



• Strive for efficiency and economic management of non-profit organizations

• Role of fund raising

• “People donating people helping people”

• Long-lasting mutually beneficial relationships

A.I.FO. case study

A.I.FO. is:

• International Health Cooperation

• Incorporated association

• N.G.O.

• Non-commercial entity/O.N.L.U.S.

…Since 1961 with the poorest…

A.I.FO. case study

• Vision of A.I.FO.:

“the building and spreading of the ‘civilization of love’”

• Mission of A.I.FO.:

“the promotion of cooperation policies which are aimed

at peoples' self development as well as at the

realization of specific social and health programs to

counter-act underdevelopment, poverty, malnutrition,

and marginalization”

A.I.FO. case study

• 81 projects in 20 countries

• 344.002 final beneficiaries

A.I.FO. case study

To achieve its social mission, A.I.FO.:

• Grassroots organization ( 972 members, 5.000 volunteers and 11.000 supporters)

• 59 local groups coordinated by 11 regional committees

• Central bodies (national meeting, board of directors, chairman, board of auditors and board of arbitrators)

• Staff members (21 persons employed in its operational headquarter located in Bologna)

A.I.FO. case study

• 82% of its income originates from donations of

private individuals, for-profit firms and other private

non-commercial entities

• The share of public funds is only 18%

A.I.FO. case study• Communication and fund raising expenses: 17%

• Overhead expenses:11%

Fund raising in A.I.FO.

Renovated approach according to the

overall repositioning of its social mission:

• Decentralized approach to fund raising

• Deep involvement of the huge grassroots

membership base


Almost 50% of total donations originates from membership dues and donations directly obtained from the general public

Membership dues:

• Around 1000 members spread in 11 Italian regions

Personal-direct contact initiatives:

• Both social awareness and fund raising activities

• The first step of a longer and profitable exchange relationship

• To enlarge the number of stakeholders and to create touch points with potential donors


A.I.FO. has decided to on two main path of

development: the Web and the territory

Hence to growth the relationships that are created by

the wealth of face-to-face events performed by local

groups, A.I.FO. focuses on:

• The magazine “Amici di AIFO”

• Online resources: notably, the website “aifo.it” and

the online blog “amicidiaifo.org”


The main events of its annual fund raising program

is the “World Leprosy Day”

• 5.000 persons involved

• 945 stalls/stand

• 540 Italian cities

• 45.300 honey pots sold

• 458.493,73 € raised


20% of total donations originates from the cause-

related marketing (CRM) of selected for-profit firms

• Informative stalls to the main meetings of

entrepreneurs, lawyers, notaries and health-

sector workers

• Code of ethics providing guidelines to the

selection of for-profit partners



Thank you all for the

attention

fund raising in non-profit oganizations

Government & Nonprofit