fundament all media september 2009
DESCRIPTION
Presentatie Fundament All Media, producten, visie en online marketing van nieuwbouw projectenTRANSCRIPT
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Fundament All Media:Full service nieuwbouw communicatie
• focus op integratie van concept, design en techniek
• daarmee onderscheiden we ons van de ‘traditionele’ reclamebureaus en de ‘klassieke’ internetbureaus
• acterend vanuit een totaalplan waarbij de focus ligt op het laten ontstaan van interactie tussen opdrachtgever en hun doelgroepen
• het team bestaat o.a. uit: communicatiedeskundigen, art directors, interaction desingners, frontend- en software developpers en dtp’ ers
‘ Interaction works!’
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Rollen van Fundament All Media
• Overkoepelend, full service• Initiërend• Coördinerend• Faciliterend• Producerend
In elke fase van het proces wordt gecast, d.w.z. bekeken welk team de voorliggende
opdracht het best uit kan voeren. Hierin schuwt Fundament strategisch samenwerkingen
niet. Het eindresultaat staat voorop.
De continuïteit in het proces wordt o.a. gewaarborgd door projecten een vaste
projectmanager toe te wijzen, die naar gelang aard en omvang van de opdracht en vaste
assistentie krijgt.
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Enkele opdrachtgevers
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CommunityGenerator Projectwebsites en koperscommunicatie
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KopersKeuzeLijst (KKL)
Vanuit overheid en consument is er steeds meer vraag naar “particulier”
Opdrachtgeverschap
- Planconfigurator
- Woningconfigurator (extern/intern)
Aandachtspunten
- consument: klantvriendelijk, open en transparant
- leverancier: werkbaar, beheersbaar en reproduceerbaar
Consument
- maakt keuzes op basis van budgetten
- circulaire navigatie
- visueel ingesteld
- directe communicatie (community/mijngiesbers)
- opslag configuraties
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Stap 3 Uitrol concept
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niki:
One Source Many Outlet System For Interactive Services
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Samengevat
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