FUNDAMENTALS OF ANALYTICS PLANNING & IMPLEMENTATION

EVELYN CHOU @EVYFINDSTHEWAY

FUNDAMENTALS OF ANALYTICS PLANNING & IMPLEMENTATION

EVELYN CHOU @EVYFINDSTHEWAY

EVELYN CHOU | @EVYFINDSTHEWAY

“If you are unique, why should you crack open a standard analytics tool with its standard reports and

metrics and get going?”

AVINASH KAUSHIK

EVELYN CHOU | @EVYFINDSTHEWAY

1. FUNDAMENTALS2. ANALYTICS PLANNING3. IMPLEMENTATION

1. FUNDAMENTALS

1. FUNDAMENTALS

1. FUNDAMENTALS

1st Party vs. 3rd Party Cookie

1ST PARTY Cookies that belong to the

same domain that is shown in the browser's address bar.

3RD PARTY Cookies that belong to

domains different from the one shown in the address bar. 

EVELYN CHOU | @EVYFINDSTHEWAY

1. FUNDAMENTALS

Traffic Filtering

Internal IP address, bot traffic, traffic to any testing and staging environment.

EVELYN CHOU | @EVYFINDSTHEWAY

2. ANALYTICS PLANNING BY CATEGORY

2. PLANNING BY CATEGORY

CONTENT HEAVYECOMMERCE BLOG

EVELYN CHOU | @EVYFINDSTHEWAY

ECOMMERCE

Product Name, Product ID, SKU ID, Quantity, Order Value

EVELYN CHOU | @EVYFINDSTHEWAY

2. PLANNING BY CATEGORY

CONTENT HEAVY

Site sections, unique/detailed page names

EVELYN CHOU | @EVYFINDSTHEWAY

2. PLANNING BY CATEGORY

BLOG

Social Interactions

EVELYN CHOU | @EVYFINDSTHEWAY

2. PLANNING BY CATEGORY

3. IMPLEMENTATIONTHE DEVELOPERS & QA TEAM: YOUR BEST FRIENDS

DEBUGGING TOOLS

EVELYN CHOU | @EVYFINDSTHEWAY

3. IMPLEMENTATION

HTTP FOX OBSERVE POINT CHARLES WEB DEBUGGING FIREBUG OMNIBUG

EVELYN CHOU | @EVYFINDSTHEWAY

3. IMPLEMENTATION

YOU CAN’T IMPROVE WHAT YOU DON’T TRACK

GOALS & OBJECTIVES

FUNDAMENTAL REQUIREMENTS

ANALYTICS PLANNING &

DESIGN

IMPLEMENT

REPORT & ANALYZE

OPTIMIZE

QUESTIONS?

EVELYN CHOU | @EVYFINDSTHEWAY

THANK YOU EVELYN CHOU

@EVYFINDSTHEWAY LINKEDIN.COM/EN/EVELYNCHOU

EVYFINDSTHEWAY.COM