fundamentals of keyword research

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Fundamentals of Keyword Research

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Page 1: Fundamentals of Keyword Research

Fundamentals of Keyword Research

Page 2: Fundamentals of Keyword Research

FACTS

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1 Billion Daily Searches

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2 MonthsEvery Year Spent Online

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16% of all Queries - NEW

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Example of the 16%Internet Memes

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Fundamentals of Keyword Research

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SearchIntent

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SearchIntent“Bomber Saltwater Fishing Lures”

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Example Search IntentFishing with Dan

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558,000,000 Results “fishing”

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Results “saltwater fishing”

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+ “Lures”

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“bomber fishing lures”

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“Fishing”

MainKeyword

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“Saltwater Fishing”

RelatedKeyword(s)

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“Saltwater Fishing Lures”

InformationalKeyword(s)

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“Bomber Saltwater Fishing Lures”

TransactionalKeyword(s)

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Office Fishing

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A hierarchical classification of keywords

KeywordTaxonomy

intentsignificancerelevance[

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*segue

*

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Activity

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List two broad keywords and the different types of keyword strings you can make.

If you aren’t sure of what we are talking about – you may want to go through this slide deck again…

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Tommy Hobin 904-680-3000