fundraising guide 2013 · 2012-12-04 · 3 take a step to help conquer lupus fundraising guide t...
TRANSCRIPT
TAKE A STEP TO HELP CONQUER LUPUS
Fundraising Guide
TTake a
ste
p to h
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conquer lupus
www.walkforlupus.cawww.walkforlupus.cawww.walkforlupus.cawww.walkforlupus.ca
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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p to h
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conquer lupus Welcome to the 12th Annual
Walk for Lupus Campaign
Lupus Lupus is a chronic disease with a variety of symptoms caused by inflammation in one or more parts of the body. It is estimated that it affects over 1:1000 Ca-nadian men, women and children. Lupus is not contagious and is not related to AIDS or cancer. It belongs in the family of diseases that includes rheumatoid arthritis, multiple sclerosis, juvenile diabetes, and scleroderma. The most common type of lupus is SLE (systemic lupus erythematosus). It is a complex and baffling condition that can target any tissue or organ of the body, including skin, muscles, joints, blood and blood vessels, lungs, heart, kidneys, and the brain.
Thank you for participating in the 2013 Walk for Lupus. Not only will you be helping the over 1:1000 Canadian men, women and children living with lupus you will also be helping bring the much needed awareness to the cause. Every time you speak to someone about your involvement another person is better informed about Lupus. This Guide gives you some helpful hints for a successful fundraising Campaign. Lupus Canada in partnership with its Member Offices and Divisions thank you for taking a step to help conquer lupus!taking a step to help conquer lupus!taking a step to help conquer lupus!taking a step to help conquer lupus! Please do not hesitate to contact your Member Organization for further information. The contact information is listed at the back of this Guide.
Try it in the Dark! Why not organize your Walk to take place in the early evening? Photosensitivity, or increased sensitivity to sunlight, is common among people who have systemic lupus erythematosus, or lupus. Sun exposure can cause rashes (including the “butterfly” or malar rash) and lesions or trigger flare-ups of the disease that could affect internal organs. As many as three-quarters of people with lupus are photosensitive. As those living with lupus may find taking part in a walk during the peak sunlight hours difficult, a night walk allows them to participate free from the exposure of the harmful sun rays. Should you wish to organize a night walk please contact Lupus Canada or your local Member Organization. We’d love to share ideas on how you can make your Walk an exciting and fun evening to remember. Think glow sticks and flashlights!!
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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conquer lupus Steps to Successful Fundraising
Register online and create your own webpage
• Go to www.walkforlupus.ca, click on Enter Site • If you are a returning participant enter your user name and password and
select your walk location. • If you are a new Walk participant click on the province in which you would
like to walk, then select the walk location and then click “sign up”
• If you do not see a walk location that is suitable to you, please contact
your local Member Organization or Lupus Canada (contact details at the back of this guide).
By registering online you create your own web page. Having your own web page is an excellent way for both you and your team members and supporters to track your progress. Your pages can include a personal note from you, a personal story, a photo of you or your team, and updates on your event. It also automatically tracks your Fundraising progress. People can also donate directly online and receive their electronic tax receipt immediately. You can also use this as a way to thank your donors and let them know how the walk went.
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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conquer lupus Steps to Successful Fundraising
After Registering online—Start Fundraising • Set a Goal, track it and share it • Pledge yourself first—be committed—start early • Write or call family members and close friends about your event, whether
by email or mail. Let everyone know why you are involved and how they can help. The people closest to you are a great starting point to get support and donations.
• Make sure to include a link to your web page in your email or letter,
another reason why setting up your own webpage is so important. • Create a potential donor lists and track who has donated to you. A
tracking sheet has been provided for you. • Ask everyone you know to support your event; ask Co-workers,
neighbours, member of your church, members of a cultural organization etc. People will not donate unless you ask!
• Remember to ask your employer for support. Some companies have
matching-gift programs, others may allow for “Lupus” day, or even enter a team in the Walk.
• Ask local merchants to support you, make a list of all the places you
frequent often—— supermarket, dry cleaners, flower shop, pharmacy, fitness club, doctor, church, school, etc.
• This is a great opportunity for merchants to gain advertising potential,
while also making a charitable contribution. • Use online networking ie; Facebook/Twitter to promote the walk and raise
pledges. Social media is a great way to consistently keep Lupus at the forefront.
• Host a Fundraising event. Anything from a bake sale to a Gala, the sky’s
the limit. • Make sure to let them know that donations to the Walk for Lupus are tax-
deductible. • If a donation is not possible, ask if you may leave a poster or flyer about
your event for their customers to see.
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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conquer lupus Methods of Approach
In PersonIn PersonIn PersonIn Person • Fundraising is usually more successful when you talk face-to-face with a
person. • Keep in mind you are collecting pledges for the over 1:1000 Canadian
men, women and children living with Lupus. • Try and educate your potential donors about Lupus. Go to
www.lupuscanada.org for more information about lupus. • Share your reason for getting involved in the Walk.
By TelephoneBy TelephoneBy TelephoneBy Telephone • If you were unable to speak to the intended donor in person, the next best
step is to contact them by phone. • Be sure you know what you want to say before calling. Do not pressure
people, approach people how you would like to be approached for a donation.
• Share your reason for getting involved in the Walk. • Be sure to thank them for taking the time to listen to you whether they
choose to donate or not.
By Email or LetterBy Email or LetterBy Email or LetterBy Email or Letter • An email can be another very effective and time efficient way to secure
pledges. • Personalize each email, do not send out a mass email. Some people do
not appreciate having their email address exposed to others. • Share your reason for getting involved in the Walk. • If the person decides to support you be sure to send a thank you email. • Be sure to thank them for taking the time to listen to you whether they
choose to donate or not. • The earlier you start your mailing campaign, the more time you will have
to follow up by letter, email or phone. • Always remember to communicate your GOAL to your prospective
donors. Let them know with their support you are that much closer to reaching your GOAL.
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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conquer lupus Fundraising Approach
When you approach people be sure to tell them;When you approach people be sure to tell them;When you approach people be sure to tell them;When you approach people be sure to tell them; • What is Lupus • Who you are • Why you are involved • What services, treatments and support groups are available to people
with Lupus • Where their money goes • Communicate your average donation and encourage potential donors to
beat it! • What advances have been made in research/treatments • The benefits to making a donation (tax receipt, supporting an
underfunded, under recognized cause, etc.) • Visit www.lupuscanada.org for the most current up to date information on
lupus.
Remember it can take some time to secure supporters.
It is always best to begin your Fundraising efforts early.
It is also easier to collect pledges when you are well informed.
Most importantly….Most importantly….Most importantly….Most importantly…. be MOTIVATED, stay COMMITTED , and PASSION is contagious! be MOTIVATED, stay COMMITTED , and PASSION is contagious! be MOTIVATED, stay COMMITTED , and PASSION is contagious! be MOTIVATED, stay COMMITTED , and PASSION is contagious!
Suggested Donation PlanSuggested Donation PlanSuggested Donation PlanSuggested Donation Plan Amount RaisedAmount RaisedAmount RaisedAmount Raised
Ask 4 family members for $25 $100
Ask 5 friends for $15 $ 75
Ask 6 co-workers for $20 $120
Ask 5 neighbours for $10 $ 50
Ask 4 businesses for $25 $100
Approach 11 people you don’t know for $5 $ 55
Total RaisedTotal RaisedTotal RaisedTotal Raised $500$500$500$500
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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conquer lupus
Can you raise $1,000 in one week? Can you raise $1,000 in one week? Can you raise $1,000 in one week? Can you raise $1,000 in one week? The following are tips to help you reach your fundraising goals in a short period of time. The key is to be motivated, positive and passionate about raising money to help those with lupus live longer and better. • Don’t be shy! Just go ahead and ask. The worst people can say is no –
and you will be pleasantly surprised with how many say yes! Demonstrate commitment and passion when asking for donations. Take pride in supporting lupus!
• Get out your address books, contact lists (work and personal) and email,
call or write a letter to every contact you have.
• Think big. There is bound to be at least one contact that can give big. All you have to do is ask!
• If you ask for small amounts you will get small amounts. If you ask for
larger amounts you may still get small amounts BUT you may get larger amounts as well. Small donations make it a longer climb to reach your fundraising goals.
• Always prepare yourself with a follow up letter. If your goal is to raise
$1000 in one week you need to send out a follow up letter a few days after your first request. If potential donors are aware of your deadline then they will be more likely to respond to your call to action.
• Always remember you are fundraising for a cause that’s important to
YOU! Your interest and passion in lupus can be infectious….use that to inspire others to give! Give people a chance to support something that is important to you by asking them to make a donation.
• Your goal must demonstrate to your potential donors how committed you
are to fundraising for the cause. For example; if you meet your fundraising goal with plenty of time left before the event, then why not raise your fundraising goal. This shows your commitment AND the need for additional support from other prospective donors. The result is even more money for lupus!
• Never make assumptions on the amount people will donate or if they will
donate at all. Be sure to leave the choice up to them.
Fundraising Approach (Cont’d)
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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conquer lupus
FACEBOOK (www.facebook.com)FACEBOOK (www.facebook.com)FACEBOOK (www.facebook.com)FACEBOOK (www.facebook.com) Use the new Friendship Powered Fundraising App for Facebook. This Facebook feature allows you to use this fundraising app that functions entirely inside Facebook. Using your Facebook account to register for Walk for Lupus will also have the option to fundraise with a personal page on Facebook in addition to your existing fundraising page on the Walk for Lupus site. Your friends and family members can now choose to donate through your fundraiser’s page on the Friendship Powered Fundraising App for Facebook and they can also complete their donations entirely inside Facebook. TWITTER (www.twitter.com)TWITTER (www.twitter.com)TWITTER (www.twitter.com)TWITTER (www.twitter.com) Use Twitter to engage your friends by sending and receiving tweets via the Twitter website. Posting regular updates and challenging your friends to join you as you take a step to conquer lupus. • Create a Twitter page and send it to all your friends. • Through your Twitter page show your commitment by announcing you are
the first donor and how much you gave. • Send updates to your friends notifying them of your fundraising success. • Twitter only allows for 140 characters so be sure to write a clear, concise
message. Remember to update your Facebook /Twitter status: (some examples)Remember to update your Facebook /Twitter status: (some examples)Remember to update your Facebook /Twitter status: (some examples)Remember to update your Facebook /Twitter status: (some examples) • (Your name) is fundraising in support of the Walk for Lupus! View my
Walk page to find out how you can help support my efforts. • Join me and match my donation of (amount) in support of the Walk for
Lupus! • (Your name) is challenging all my friends to help me reach my fundraising
goal of (amount) in support of the Walk for Lupus! • (Your name) is only (amount) away from reaching my fundraising goal!
There are only (number) days until the Walk! You may want to challenge your friends to:You may want to challenge your friends to:You may want to challenge your friends to:You may want to challenge your friends to:
• Start their own team and ask them to compete with you. • To be the first to donate to you by matching your donation. (Give them an
incentive).To join your team and find one other person to join with them.
Fundraising through Social Media
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TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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Before the day of the Walk
• Collect and record your pledges on the pledge form attached. • Print clearly the names and full address details of your donors on the
pledge form. This is how they will receive the official tax receipt. • Keep a photocopy of your pledge forms. • Ensure all cheques/money orders are payable to Lupus CanadaLupus CanadaLupus CanadaLupus Canada • Remember—do not record online pledges on the pledge form. People who
donate online will have their tax receipts emailed to them directly. • Return your pledge forms with cheques/money orders payable to Lupus Lupus Lupus Lupus
Canada Canada Canada Canada to your local Member Organization or Division in the Pledge envelope.
• Do not mail cash. • Tax receipts will be issued for donations over $20.
• Insert the pledge form and all your donations in the pledge envelope that will be sent to you before the Walk. Hand it in the morning of the Walk or during registration.
• Even if you do not have all your pledges paid before the Walk, we ask that
you still hand in your pledge envelope.
On the day of the Walk
After the Walk
• The deadline for post event donations is 4 weeks after the Walk date. Donations after this date will be excluded from the total amount eligible for a prize.
• Please send in any outstanding pledges to your local Provincial Member
Office or Division or to Lupus Canada directly.
Fundraising Timeline
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Insert Name and Contact Details Insert date of letter Subject: Walk for Lupus 2012Subject: Walk for Lupus 2012Subject: Walk for Lupus 2012Subject: Walk for Lupus 2012 Dear family, friends, neighbours and colleagues, Well it is that time of the year again, the Annual Walk for Lupus Campaign. Lupus is a chronic disease with a variety of symptoms caused by inflammation in one or more parts of the body. It is estimated that it affects tens of thousands of Canadians. While lupus is more prevalent in women between the ages of 18 and 40, anyone can develop the disease. Doctors and researchers work diligently to understand the cause(s) of lupus and hope to find a cure one day. Each person living with lupus experiences their own unique journey with the disease. This is my fundraising journey for those with Lupus. (Insert (Insert (Insert (Insert personal story). personal story). personal story). personal story). In 2013 Lupus Canada and its Member Organizations and Divisions will be celebrating their 12th Annual Walk for Lupus. Over the course of the campaign, Walk for Lupus has raised $2,000,000. This year the National goal is $300,000 and my personal fundraising goal is (insert goal here(insert goal here(insert goal here(insert goal here). I am asking for your help for me to reach my goal. A secure financial on-line donation can be made through my Walk for Lupus site at www.walkforlupus.ca and click on “Participant” and type in my name and then select my name and my personal page will come up. For donations of $20.00 or more, a tax receipt is automatically emailed directly back to you within a few short minutes. Should you not be comfortable giving online, please mail a cheque payable to Lupus CanadaLupus CanadaLupus CanadaLupus Canada, at 3555 14th Avenue, Unit #3, Markham, Ontario, L3R 0H5. Please be sure to note that your donation is in support of my goal. The over 1:1000 Canadian men, women and children living with lupus need your support. Walk for Lupus will not only help educate people about lupus but it will also help fund research so that hopefully one day a cure will be found. Sincerely, T
AKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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p to h
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conquer lupus Fundraising Letter
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Donor Tracking Sheet
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Resources - Member Organizations/Divisions
TAKE A STEP TO HELP CONQUER
LUPUS
Fundraising Guide
TTake a
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onquer lupus
Should you have any questions or require additional information please contact your local Walk Coordinator at your
Provincial Member Organization or Division.
British Columbia— BC Lupus Society #329—720 6th Street New Westminster, BC V3L 3C5 Toll Free: 1-866-585-8787 Tel.: 604-714-5564 Email: [email protected] Web: www.bclupus.org Saskatchewan—Lupus SK Society Inc. Box 88 Royal University Hospital 103 Hospital Drive Saskatoon, SK S7N 0W8 Toll Free: 1-877-566-6123 Email: [email protected] Web: www.lupussk.com Manitoba— Lupus Society of Manitoba Inc. 105-386 Broadway Winnipeg, MB R3C 3R6 Toll free: 1-888-942-6825 (MB Only) Tel: 204-942-6825 Email: [email protected] Web: www.lupusmanitoba.com Ontario—Lupus Ontario 2900 John Street, Suite 301 Markham, ON L3R 5G3 Toll Free 1-877-240-1099 Tel: 905-415-1099 Email: [email protected] Web: www.lupusontario.org Ontario—Lupus Foundation of Ontario Box 687, 294 Ridge Rd N Ridgeway, ON L0S 1N0 Toll Free: 1-800-368-8377 (ON only) Tel: 905-894-4611 Email: [email protected] Web: www.vaxxine.com/lupus
Quebec—Lupus Québec (Division) c/o Lupus Canada 3555 14th Avenue, Unit #3 Markham, ON L3R 0H5 Toll Free: 1-800-661-1468 Email: [email protected] Web: www.lupuscanada.org New Brunswick—Lupus New Brunswick (Division) 17-55 Grant Street, Moncton, NB E1A 3R3 Toll Free: 1-877-303-8080 Tel.: 506-384-6227 Email: [email protected] Web: www.lupusnb.ca Nova Scotia—Lupus Nova Scotia PO Box 38038 Dartmouth, NS B3B 1X2 Toll Free: 1-800-394-0358 Tel.: 902-425-0358 Email: [email protected] Web: www.lupusns.org Newfoundland & Labrador— Lupus Newfoundland and Labrador PO Box 8121, Stn A Kenmount Road St. John’s, NL A1B 3M9 Tel.: 709-368-8130 Email: [email protected] Web: www.envision.ca/webs/lupusnfldlab PEI—Lupus PEI (Division) c/o Lupus Canada 3555 14th Avenue, Unit #3 Markham, ON L3R 0H5 Toll Free: 1-800-661-1468 Email: [email protected] Web: www.lupuscanada.org