fundraising on the web: it's more than just a birthday wish!
DESCRIPTION
Fundraising on the web is an important component of a successful nonprofit fundraising program. But it's more than just sending out a "wish." Join Marc as he explores 5 ways guaranteed to raise LESS money online and then 5 ways to raise more money online!TRANSCRIPT
Fundraising on the Web
It’s more than just a “birthday wish”
Non-hype tips, tools, & best practices
Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com
Twitter: @marcapitman
Does online fundraising look like this?
Bad social media
Don’t be this guy
Better social media
DO be this guy
Is this a passing fad?
Is this a passing fad?
Is this a passing fad?
Is this a passing fad?
Is this a passing fad?
How to raise less money
How to raise less money1. Don’t have a website
How to raise less money1. Don’t have a website
– Having a cluttered site
– Having your email at “Gmail” on your business card
The Big Red Fez
Web– Where's the banana?
What’s the ONE thing they want you to do?– Buy a car?
– Read a horoscope?
– Bet?
– Find singles?
CONFUSING
Yahoo! - where’s the banana?
What is Google’s ONE thing they want you to do?
Google - where’s the banana?
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
How to raise less money1. Don’t have a website
2. Dissing your geek fans
How to raise less money1. Don’t have a website
2. Dissing your geek fans
3. Keeping people on Facebook
People give more on your site Study by Network4Good and TrueSense
Marketing
Giving on– Charity website: start at the highest level &
give the most over time
People give more on your site Study by Network4Good and TrueSense
Marketing
Giving on– Charity website: start at the highest level &
give the most over time– Giving portals: started lower & gave less over
time
People give more on your site Study by Network4Good and TrueSense
Marketing
Giving on– Charity website: start at the highest level &
give the most over time– Giving portals: started lower & gave less over
time – Social giving opportunities: gave the least
initially & added little afterward
How to raise less money1. Don’t have a website
2. Dissing your geek fans
3. Keeping people on Facebook
4. Letting graphic designers have final say
All these keywords are unsearchable
How to raise less money1. Don’t have a website
2. Dissing your geek fans
3. Keeping people on Facebook
4. Letting graphic designers have final say
5. Playing it safe
You will make mistakes
But it’s how you handle it that counts
Online tools keep multiplyingWhere would you seek funds?
Online Fundraising Success
Organize like it’s an event1. Organizing committee
2. Sponsors
3. A set of deadlines
Commit to three years
www.GiftRangeCalculator.com
Preach to the choir1. Keep the inner circle engaged
2. Give them specific tasks, actions, missions
3. Use everything: calls, webchats, secret FB groups
Keep the inner core active
Epic Changes “misisons”When I was added to the Epic Change
“Show Mama Some Love” group by John Haydon, I saw this image
Strut your stuffSocial media isn’t for the bashful! Show people who’s involved
1.Social Proof
2.Facebook box | Google Connect | YouTube videos
Use a mix of both choir and cause
Recording Skype CallsHere are some Skype calls I recorded
for Twestival. Slightly edited versions made it up on YouTube for Twestival organizers
Mix it upUse multi-channel engagement
1.Email – collect address, make sign up easy, make emails helpful
2.FB – have a page, integrate Causes if you want
3.Twitter hashtag – put tweets on site
4.YouTube – donors & nonprofit channel
Sample event page - Twestival
Report back1. Thank everyone!
2. Track everything– $
– Donors/volunteers
– Interactions
– Missions completed (maybe earn badges?)
ANYTHING – and share through all channels
Epic change John Haydon video
Bad social media
Don’t be this guy
Better social media
DO be this guy
Give me your card for– a free copy of $100,000
Guide to Email Solicitation e-course
– and a copy of these slides
Free blog, articles, book reviews, and more at FundraisingCoach.com