Fundraising Fundraising StrategyStrategy

Actually making it!Actually making it!

Defining StrategyDefining Strategy

A A StrategyStrategy is a long term plan of is a long term plan of action designed to achieve a action designed to achieve a particular particular goalgoal

Fundraising StrategyFundraising Strategy

Fundraising Fundraising StrategyStrategy is a long term is a long term plan of action designed to achieve a plan of action designed to achieve a particular fundraising particular fundraising goalgoal

Steps in Fundraising Steps in Fundraising StrategyStrategy

1.1. Knowing the fundraising goalKnowing the fundraising goal

2.2. Who all can give?Who all can give?

3.3. Broadly how can we reach them?Broadly how can we reach them?

4.4. Who will fundraise?Who will fundraise?

5.5. What are the timelines?What are the timelines?

1. Knowing the 1. Knowing the fundraising goalfundraising goal

StrengthsStrengths

• Experienced Experienced Outreach teamOutreach team

WeaknessWeakness

• Lack of additional Lack of additional resources (INR resources (INR 15,00,000)15,00,000)

OpportunitiesOpportunities

• 5,000 beneficiaries 5,000 beneficiaries need coverageneed coverage

ThreatsThreats

• Half the Half the beneficiaries could beneficiaries could die within next 5 die within next 5 yearsyears

2. Who all can give?2. Who all can give?

• Government- bilateral, central, state, local Government- bilateral, central, state, local (INR 500,000)(INR 500,000)

• Institutions- multilateral agencies, Institutions- multilateral agencies, funding agencies, foundations, other funding agencies, foundations, other NGOs, networks, clubs, corporationsNGOs, networks, clubs, corporations(INR 500,000)(INR 500,000)

• Individuals- Major donors, Group of Individuals- Major donors, Group of individuals, Small donorsindividuals, Small donors(INR 500,000)(INR 500,000)

3.1 Broadly How Can We 3.1 Broadly How Can We Reach Them?Reach Them?

• Government & Institutional Government & Institutional (INR (INR 700,000)700,000)– Search request for proposalsSearch request for proposals– Apply for grantsApply for grants– Presentation & Project VisitPresentation & Project Visit– Answer queriesAnswer queries– ImplementationImplementation– ReportingReporting

3.2 Broadly How Can We 3.2 Broadly How Can We Reach Them?Reach Them?

• Corporations- Sponsorship & Cause Corporations- Sponsorship & Cause Related Marketing options Related Marketing options (INR (INR 300,000)300,000)

• IndividualsIndividuals– Direct Mail Direct Mail (INR100,000)(INR100,000) – Telephone Telephone (INR100,000)(INR100,000) – Face to Face Face to Face (INR100,000)(INR100,000) – Direct Response Advertising Direct Response Advertising (INR 50,000)(INR 50,000)– New Media New Media (INR 50,000) &(INR 50,000) & Events Events (INR (INR

100,000)100,000)

4. Who will fundraise?4. Who will fundraise?

• Trustees Trustees (INR 300,000)(INR 300,000)• Top Management Top Management (INR 200,000)(INR 200,000)• Programme Staff Programme Staff (INR 100,000)(INR 100,000)• Fundraising Team Fundraising Team (INR 500,000)(INR 500,000)• Consultants Consultants (INR 300,000)(INR 300,000)• Volunteers Volunteers (INR 100,000)(INR 100,000)

5. What are the 5. What are the timelines?timelines?

• INR 15,00,000 by end of year 5INR 15,00,000 by end of year 5– INR 100,000 (Y1)INR 100,000 (Y1)– INR 400,000 (Y2)INR 400,000 (Y2)– INR 800,000 (Y3)INR 800,000 (Y3)– INR 12,00,000 (Y4)INR 12,00,000 (Y4)

• Fundraising Core Group- first 2 monthsFundraising Core Group- first 2 months• Fundraising team in place- first 6 monthsFundraising team in place- first 6 months• Institutional fundraising start - within first Institutional fundraising start - within first

qtrqtr• Individual fundraising- Year 2 beginningIndividual fundraising- Year 2 beginning• Event- Mid termEvent- Mid term

Do we really need this Do we really need this paper?paper?

• Provides a long-term blue-printProvides a long-term blue-print• Provides a monitoring frame workProvides a monitoring frame work• Defines rolesDefines roles• Involves all stake-holdersInvolves all stake-holders• A flexible plan that can be revisitedA flexible plan that can be revisited

Fundraising Fundraising Strategy Document Strategy Document

HelpsHelps

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