Fundraising Talent in a (rapidly) changing world

Scottish Fundraising Conference 16

Institute of Fundraising Scotland

Tuesday 4th October 2016

2.30pm – 3.30pm

Carole Milligan Luke Mallett

Gary Kernahan Tim Diggle

Talent! Session outline

• What do we mean by Talent?

• What’s changing (rapidly)?

• Responses – 2 sector examples.

• Meaning for you?

Talent!

• What is it?

• Biggest challenge in this area?

Talent! Individual: Sum of a person’s

– Abilities – Intrinsic gifts – Skills, knowledge, experience – Intelligence – Judgement, attitude, character, drive – Ability to grow and learn*

Organisational: “The ability, competency and power of employees in an organisation.” *

A journey - recruitment to exit.

*McKinsey 2015

What’s Changing (rapidly)…?

Buy local! Delivery in 10

seconds!!

Impact on 21st Century fundraising?

From…

Transactional

Volume, generalised

Informing, case studies

Short term, quantitative,

£ROI

Hierarchical, income streams

Competitive, rigid

To…

Relational

Value, tailored

Conversation, stories

Long term, qualitative, new metrics: satisfaction, affiliation, advocacy

Integrated, blended

Collaborative, flexible, responsive

A Talent Lens

Attitude

Technical Skills Behaviours

Strategy Culture

Tools & enablers

Case study – talent management

Recruiting talented fundraisers

2015 difficulties with recruitment

Social changes / Millennial

impact

Looking for relationship

managers

BUT skillset of CFs had

widened

Change in expectations

Worked hard with existing staff and

needed to avoid adding people unable

to transfer technical training to the job

Shift to ‘growth mindset’

Willingness to embrace and try –

impact of technology

People still at the heart of what we do

but digital is core competency

CFs own twitter and Facebook

Change in approach

Be clear on what your future talent

needs are and what behavior you want

Holistic measures/KPIs

Retention strategies and anchor roles

Talent development programme

Tailor PDPs with additional investment

Widening roles with additional responsibility

Salary benchmarking

Flexibility

https://vimeo.com/142629555

Case study – talent management

Application…

• What top Talent goal(s) will best enable my fundraising strategy?

• What 3 Key actions will help me get there?

• My first step(s) after today.

Attitude

Technical Skills

Behaviours

Culture Strategy

Tools & enablers

Thank you!