Fundraising

The joys and pains of raising money

Who are you appealing to?

What kind of event are you doing?

When are you holding this fundraiser?

Where is it going to be?

Why are you doing this fundraiser?

The 5 W’s

Create a reasonable timeline Plan your event up at least 3 months in

advance Have a calendar and mark your deadlines for

certain duties and responsibilities to be completed by committee members

Circulate this time line to your committee

Timeline

How much do you want to raise? Be practical (Can a Rotaractor afford a

USD$100 banquet) Try not to incur much expenses Offer value for money Collect money up front – no credit!

Financial Goals

* Will persons pay money to attend? How many other activities are happening

around that time? Can they afford to support this event? What value for money are we providing? What makes our event stand out? Is it worthwhile?

Questions to Ask

Your signature fundraiser should be held every year.

Keep your poster/flyer/tickets with the same look every year.

Add a catchy phrase or theme for each year

Branding

Bake Sale (end of Month) Car Wash (not during rainy season) Cookbook publication Casino night Domino Tournament Bikeathon Cook Off Walk aThon (everybody is health conscious) Fish Fry (during Lenten season)

Successful Fundraisers

Keep thing consistent If the format works then keep it – every year If it doesn’t work , don’t do it annually

Consistency

Use the press to get the message out there. Send it out in the gossip circles Facebook it! Email Make sure you get coverage before and

after.

Public Relations

Write to as many people as you know Network – if you don’t know someone find

someone else who does You can never have too much Ask for ‘in-kind’ donations instead of cash

Sponsorship

Make it brief – people are busy People have short attention spans The first thing they think of is “so what” and

“now what” State who is benefitting from this event and

why it is important

Letter writing

Try not to clash with other clubs or other fundraisers.

Pick a date and lock it in with a “save the date” email

Pay attention to other “save the date” emails to avoid clashes

Pick the date carefully

Appoint a person for each of the following categories:

Ticket sales PR Auction/fundraiser at event Treasurer Entertainment Decorations F& B

Establish a clear goal

Use email, Facebook, BBM’s Try to relate what’s going on in your head Make things very clear Be diplomatic Make sure you say “thank you” in a special

way

Communicate with your team

Reconcile the financials of your event Submit all receipts, prepare income &

expense statement, do all collections, close off event

Get feedback of event from attendees Make notes for future events

Post Mortem

Committee members Sponsors Press Participants

Don’t forget to thank everyone

MAKE

ROTARACT

FUN

Enjoy yourself