funnel lead marketing - example customer journey
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Want to quit Smoking? – Claim your free Quit kit today!
If you are interested in help and advice and giving up smoking then tick here to receive a voucher for a
Free Quit kit, including Free nicorette patches and lots of useful information to help you stop smoking
Presented with selected partner offers post
registration
Quit Smoking Advert presented
Leads Validated & consumer opts in
Leads Validated & de-duplicated in real time by Funnel System
Name / Postal address / email collected
Follow up email drives to store locator
Real time email to validated leads with Strong Call to action of “Find nearest store for quit
kit” – Number of look-ups can be tracked and reported on in real time, future offline
redemptions can be loaded into the system to track ultimate goal