furla black friday campaign using springtab
TRANSCRIPT
Personalized PromotionCase Study
SPRINGTAB
SPRINGTABPersonalized Internet
Relevant content generates higher sales. Content is the conversation starter in social media.
We came up with a quick Black Friday Promotion for our client, Furla.
We leveraged SpringTab’s easy-to-integrate features to a custom developed application.
What Furla bag fits you best?
User Experience
1. Quick Intro (acquisition)
2. Authentication with Facebook Login (activation)
3. Result Page with a shareable short description of personalized recommendation (referral)
4. Incentive using a voucher of 20% discount and a gift keychain above a certain amount of spending. (revenue)
User Experience1. Quick Intro (acquisition)
2. Authentication with Facebook Login (activation)
3. Result Page with a shareable short description of personalized recommendation (referral)
4. Incentive using a voucher of 20% discount and a gift keychain above a certain amount of spending. (revenue)
Return on Investment
Facebook Ads: $1.476 in 4-week 229.278 People Reached 1020 Registered Users in SpringTab
Our Application was Well Designed and Inspirational for Fashion Lovers User Friendly Structure and Instant Incentive 13.230 people took action
750 Vouchers Downloaded 33 Purchases Revenue: $10.000+A Database - collected using this campaign - with 677 Email Addresses Highly Targeted Customers 50-60% Opening Rate
http://www.smartinsights.com/wp-content/uploads/2012/02/inbound-marketing-funnel.jpg
Budget: $2000 Period: 4-week
Reached: 229.278
Category User Status Conv # Conv % Conv / previous Est. Value
Acquisition Clicked on Ad, Visited Promotio 10304 100% - $0.01
ActivationViewed 2+ pages,
SpringTab sign up with detailed psychographic
profile data1020 9.9% 9.9% $5
Retention Email Open, Voucher Download 750 7.3% 73.5% $2
Referral Refer 1+ user who visit site or activate ? $10
Revenue User generate revenue 33 0.3% 4.4% $50
Facts
250%+ Profit
We truly believe that meaningful relationships move the world forward. This is why we help brands to identify and serve their loyal customers
on the highest possible way - and that should be personalized.
