furla internship 2013 competitive trend analysis

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SS’13 Handbag Trend Forecast

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Page 1: FURLA Internship 2013 Competitive Trend Analysis

SS’13Handbag Trend Forecast

Page 2: FURLA Internship 2013 Competitive Trend Analysis

A critical analysis of Spring/Summer 2013 handbag

trends. Forecasting moods, colors, silhouettes, fabrication, and

details, as well as competitor’s approaches predominant in the

upcoming seasons.

Prepared by Karen Conroy and Katie Berghorn

Page 3: FURLA Internship 2013 Competitive Trend Analysis

Culture Wild. Spicy. Bold. SS’13 handbags are taking on the tribal trend through a strong use of intense colors, geometric pat-terns, wooden and leather detail, as well as embroidery and beading.

ShockHandbags, SS’13

Page 4: FURLA Internship 2013 Competitive Trend Analysis

BOLD,strong, and intense colours are pulled from culture to characterize SS13’s ethnic

forest inspired hues combined

well to create interesting and attractive color blocking as

COLOUR

Page 5: FURLA Internship 2013 Competitive Trend Analysis

NEUTRALaccents update this ethnic theme and give a fresh and modernized feel to SS13. Colours taken from nature such as ivory, mocha brown, and gun metal gray are further complemented by gold shimmer to add a glamourized tone.

Page 6: FURLA Internship 2013 Competitive Trend Analysis

Manpulations

Bottega Venetia

Miu Miu

Dex Gabler

Kara Ross&Textiles

The cultural theme of SS’13 is mirrored by exotic skins such

as python and crocodile, blended together in various

colors as opposed to traditionally all one tone.

Interesting surface manipulations like fabric

weaving, braided seams, and embossed leather further

enhance the ethnic vibe of the season.

Page 7: FURLA Internship 2013 Competitive Trend Analysis

A popular detail seen for SS’13 is the use of fringe. This can be seen on tassles, in seams, and

on closures. Patterns and geometric shapes will play a big

role in SS’13 as well and are being created in various ways

such as fabric printing, beading and embellishments, and even

more fabric manipulations.

Kate Spade

Kate SpadeJimmy Choo

Mulberry

Mulberry

Details

Page 8: FURLA Internship 2013 Competitive Trend Analysis

!

Page 9: FURLA Internship 2013 Competitive Trend Analysis

ColourCLASSY,

yet flirtacious and fun, Gatsby Glam encompasses soft, timeless neutrals with washed out pastels to create a fresh palette for SS13. Powdery peach and mocha-like

brown mix well to create a romantic, summertime essense, while combining colours such as mint and light violet bring in the youthful fun inspired by glamour.

Page 10: FURLA Internship 2013 Competitive Trend Analysis
Page 11: FURLA Internship 2013 Competitive Trend Analysis

Dolce & Gabbana

Chloe

Tory Burch

Emilio Pucci

Emporio Armani

Paco Rabanne

Bulgari

Page 12: FURLA Internship 2013 Competitive Trend Analysis

Miu Miu

DKNY

Kara Ross

Miu Miu

Valentino

Marchesa

Chanel

Page 13: FURLA Internship 2013 Competitive Trend Analysis

Mad Metallics                   &Fiesty Furs

Tod’s

Chanel

Kotur

Dax Gabler

Givenchy

Page 14: FURLA Internship 2013 Competitive Trend Analysis

Mad Metallics                  

In addition to some of the key themes forecasted for SS’13, we’re expecting a strong presence of both metallics and furs. Whether it be in glamourized form, mirroring the 1920’s Gatsby theme, or ethnic and spicy like that of a cultural theme, we’re sure to see some classic 

fur handbags as well as outstanding statement pieces. 

Givenchy Longchamp

Christian Louboutin

Michael Kors Proenza Schouler

Page 15: FURLA Internship 2013 Competitive Trend Analysis

Miu Miu: $1,495

Competitive Analysis

Missoni: TBA Tory Burch: $650

Fendi: $2,520 MICHAEL Michael Kors: $448

Tory Burch: $395

Dex Gabler: TBA Donna Karan: TBA Sam Edelman: $368

Page 16: FURLA Internship 2013 Competitive Trend Analysis

Gucci: $3,800 Fendi: $2,220

Prada: $2,09Bottega Venetia: $2,250

Christian Louboutin: $2,795

Prada: $1,295

Stella McCartney: $1,325

Sam Edelman: $368

House of Harlow: $245

Michael Kors: $428

Page 17: FURLA Internship 2013 Competitive Trend Analysis

Miu Miu: $1,695 Dolce & Gabbana: TBA

Gucci: $1,290

Marc Jacobs: $1,395

Jill Sander: $1,150

Prada: $1,460

Valentino: $2,695 Kara Ross: TBA

Chloe: $1,995Michael Kors: $428

Page 18: FURLA Internship 2013 Competitive Trend Analysis

Miu Miu: $1,150Derek Lam: TBA Emilio Pucci: TBA

Sam Edelman: $258

Lanvin: $3,990 Marc Jacobs: $1,250

Valentino: $3,995

Christian Louboutin: $1,595

Miu Miu: $1,195

Page 19: FURLA Internship 2013 Competitive Trend Analysis

Prada: $2,09

Emilio Pucci: TBA Givenchy: TBA Jimmy Choo: $1,300

Jimmy Choo: $1,995

Anya Hindmarch: $1,100

Chloe: $3,995 Kate Spade: $258 Longchamp: TBA

Anya Hindmarch: TBA Dior: TBA

Page 20: FURLA Internship 2013 Competitive Trend Analysis

Miu Miu: $1,695 Dolce & Gabbana: TBA

Jill Sander: $1,100

Nancy Gonzalez: $3,795

Gucci: $2,600

Dries Van Noten: TBA

DVF: $875 Marni: $1,602

Longchamp: TBA

Elliot Lucca: $78

RED Valentino: $395

Page 21: FURLA Internship 2013 Competitive Trend Analysis

A Couple of Suggestions.....

New Shape?

Prada

Akris

Alexander McQueen

LAMB

Prada

Steve Madden

GUESS

�e popular dip dye technique known as ‘Ombre’ is a fun, interesting, and exciting

way to further expand FURLA’s popular and best seller, the CANDY bag. �is look

continues to target the fashion forward younger audience and can o�er a fresh new look to the bag while still maintaining the

classic CANDY style.

CANDY inOmbre

Jerome Dreyfuss

A new shape can be the perfect way to update a handbag collection. We particularly like how these shapes put their emphasis on the corner edges of the handbag, creating an

interesting look while maintaining an overall classic shape.