Human Resources HRG158 Issue 2 January 2010 Page 1 of 6

Further Particulars This document includes information about the role for which you are applying and the information you will need to provide with the application. 1. Role details

Vacancy reference: OUW/BDU – BAM - 7952

Job title: Business Analysis Manager

Reports to: Head of Strategic Planning

Salary: Up to £46k pa

Terms and conditions: OUW

Grade: n/a

Duration of post: Permanent

Working hours: 37

Location: Milton Keynes

Closing date: 29 July 2014

Type of application form accepted: OU Short, plus Full CV & Covering Letter

Number of referees required: 3

Unit recruitment contact: Anita Bateman

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2. Summary of duties

Purpose Statement

To lead and manage a team of 4 business analysts in the development and provision of incisive and insightful business analysis and management information to support and contribute to the development and growth of the Business Development Unit (BDU) and the University’s revenue streams.

This is not intended as an exhaustive list of duties or a restrictive definition of the post but rather should read as a guide to the main priorities and typical areas of activity of the post-holder. These activities are subject to amendment over time as priorities and requirements evolve and as such it may be amended at any time by the line manager following discussion with the post holder.

• To lead, manage and develop a team of 4 business analysts in the development and provision of incisive and insightful business analysis and management information that adds value and contributes to the performance of the Unit’s business lines.

• To lead the development and implementation of the Unit’s analytics strategy underpinned by high quality management information and analysis and focused on yielding valuable insights to inform strategic and operational decision making by the Unit’s business lines.

• To contribute to the development and implementation of new business processes and methodologies to support the BDU, in particular those that improve marketing effectiveness and that support, facilitate and drive customer acquisition and retention.

• To lead the development, application and embedding of the Salesforce, Tableau and marketing automation tools to provide the Unit with an integrated and customer-centric collaborative working environment and operational management platform.

• To work closely with the Business Systems Manager in developing and improving the Unit’s systems and data processes and infrastructure that are required to support the provision of effective business analysis, timely management information, and robust decision support tools.

• To champion innovation and continuous improvement in the application of analysis and analytics to drive the performance, and enhanced the competitive advantage, for each of the Unit’s business lines.

• To work collaboratively with BDU colleagues at all levels, and with colleagues in other University Units as required, to support and contribute to delivery of the BDU’s objectives and performance targets.

All staff are expected:

• to undertake any other duties which may reasonably be required

• to take reasonable care of the Health and Safety of themselves and that of any other person who may be affected by your acts or omissions at work.

• to demonstrate a strong commitment to the principles and practice of equality and diversity

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3. Person specification

Criteria Essential Desirable

Education, qualifications and training

A degree or equivalent qualification in a business, management, marketing or related discipline

Formal training and/or qualifications in programme/project management

A postgraduate and/or professional qualification in business, management, marketing, or business analysis

PRINCE2 and/or MSP qualified practitioner

Knowledge, work and other relevant experience

Significant relevant experience of the application of business analysis in a commercial B2C or B2B business

Experience of leading and managing a professional team

Knowledge and experience of the implementation of Salesforce within a commercial environment

Knowledge and experience of applying data visualization tools to aid business analysis and decision making

Relevant experience gained in a commercial sales and marketing business or function

Experience of leading and managing an analysis function/team

Knowledge and experience of CRM systems

Knowledge and experience of Tableau

Skills and capabilities

Strong analytical skills including the application of analytics to drive business performance

First class problem solving skills with a track record of using analysis to yield valuable insights to inform business decisions

Strong ability to analyze and interpret complex data and to present data and analysis findings effectively

Excellent IT skills with knowledge, understanding and experience in the effective use of CRM systems (preferably Salesforce)

Strong commercial acumen with the ability to quickly grasp the underlying strategic and operational drivers of business performance

A good understanding of sales and marketing strategies and tactics

Track record of innovation and creativity in a business context

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Personal Qualities Highly effective presentation, communications and negotiation skills

Excellent interpersonal skills including the ability to work effectively at multiple levels and across organizations

Strong team leadership and management qualities

Excellent planning and organizational skills with the ability to prioritize personal and team workloads

Highly self-motivated, professional and confident

Special working conditions e.g. shift working

None

Additional requirements

None

4. Role specific requirements e.g. Shift working

n/a

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5. About the unit/department

Open University Worldwide It is essential The Open University continues to become less dependent on government

funding. To do this it manages a balancing act: supporting teaching, learning and open

access as well as funding and developing top level research.

Competition for students, staff and funding is intense and global, and students’

expectations have risen sharply as learners increasingly view themselves as

‘consumers’ of education. The demand for top class facilities and services is growing,

as are expectations for flexible learning patterns and qualifications that will really make

a difference to careers.

To address these market factors, The Open University has developed ambitious plans

to grow the number of students and associated revenues from students overseas

through its commercial entity, Open University Worldwide (OUW).

OUW currently generates revenues of around £18m from about 8,000 international students, with plans to increase these numbers significantly over the next five years. With a market leading range of products, cutting edge technology and a strong, commercially focused team, this is an exciting time to join the OUW. OUW Ltd is part of The Open University’s Business Development Unit (BDU)

The Business Development Unit

The aim of the Business Development Unit is to create and implement a profitable commercial and international strategy for the Open University

The BDU is working to construct and implement the overall business development strategy for the OU both in the UK and internationally. This activity includes improved partnerships with business development efforts in faculties and in the nations and regions.

The unit has two core activity streams:

• To deliver sustainable net revenue streams for the OU through developing existing and as yet undeveloped new markets

To be a customer-focused business, generating significant growth of revenue. The rate of growth will be governed by the BDU’s Unit Plan, which will set achievable targets for increasing both income and profitability.

6. How to obtain more information about the role or application process

If you would like to discuss the particulars of this role before making an application please contact Mike Dutton on email: mike.dutton@open.ac.uk.

If you have any questions regarding the application process please contact Anita Bateman on email anita.bateman@open.ac.uk.

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7. The application process and where to send completed applications

Please ensure that your application reaches the University by: 29 July 2014

Post it to:

Name/Job title: Anita Bateman

Department/Unit: Open University Worldwide Ltd

Address: The Business Development Unit

1st Floor, East Perry

Walton Hall

Milton Keynes

Post Code: MK7 6AA

Or e-mail your application to: bdu-staffing@open.ac.uk

8. Selection process and date of interview

The interview panel will be chaired by Mike Dutton (Head of Strategic Planning). The other members of the interview panel will be Shumon Choudhury (Busines Analysis Manager and Steve Fletcher (Business Systems Manager . Interviews are expected to take place in early August 2014..

The selection process for this post will include a presentation, the details of this will be sent to the shortlisted applicants.

We will let you know as soon as possible after the closing date whether you have been shortlisted for interview. Further details on the selection process will also be sent to shortlisted candidates.

Applications received after the closing date will not be accepted.