fusion b2b capabilities brochure
DESCRIPTION
FUSION b2b is a leading, Chicago (Naperville) based business-to-business(B2B) advertising and integrated marketing communications agency. Recognized as a top agency by BtoB magazine, FUSION develops results-oriented marketing strategies, and creates award-winning visual communications for global corporations, brands and entrepreneurs.TRANSCRIPT
INBOUND
SOCI
AL
PLANNINGOUTBOUND
ADVERTISING
RESEARCHSALES
PUBLICITY
INTERNET CONTENT
DIRE
CT
EVENTS
BRANDING
CONTENT
PPC
ADWORDS
SEO
SEM/SM
MMICROSITES
ANALYTICS
YOUTUBE
BLOGS
IDENTITY
LOGOS
ID STANDARDS
NAMING
BROC
HURE
S
BROC
HURE
S
WHITEPAPERS
TRADE SHOWS
SURVEYSWEBCASTS
SECONDARY RESEARCH
TRAINING
SEMINARS
DEMOSPRINT
ONLINE
DIRECT RESPONSE
BRAND ADS
NEWS RELEASE
DISTRIBUTION
ARTI
CLES
MEDIA RELATIONS
PRESS CONFERENCE
SYNDICATED RESEARCH
FOCUS GROUPS
WIRE SERVICES
SEGMENTATION
POSITIONING
COMPETITIVE INTEL
SALES ANALYSIS
DASH
BOAR
D
SALES TOOLS
LEAD MANAGEMENT
CHAN
NEL
AUTOMATION
CRM
DATABASE
BROADCASTEM
AIL
SALE
S AN
ALYS
IS
PRIM
ARY
RESE
ARCH
MET
RICS
MOBILE/APPS
Confused About Marketing?
MEET FUSION!
Istraditionalmarketingobsolete?HowcanImeasuremarketingresults?Isourbrandstrategyrelevanttocustomers?Howcansearchengineresultsbeimproved?Cansocialmediadrivesalesleads?Aretradeshowsandeventsworthwhile?Shouldwemanagemarketinginternallyoroutsource?Toughquestionsthatdemandrealanswers.
RecognizedasaTopB2BAgencyforthelast6years,andwinnerofover50nationalawardsformarketingexcellence,FUSIONb2b
isoneoftheleadingmarketingagenciesinNorthAmericaforonereason—wedeliversalesresults.Morethenever,FUSIONhelpsclients,whetherbilliondollarglobalcorporationsorstart-ups,manageeffectiveandmeasurablemarketingprograms.
Andwhilemanyagenciesstrugglewiththerapidlychangingmarketinglandscape,weatFUSIONembraceit.Butdon’ttakeourwordforit,seeforyourself!
Modern Business-to-Business Marketing is changing rapidly and more complex than ever before.
The Integration of Traditional Marketing with New Marketing Delivers Synergies and Measurable Results.
Founded in 1996, FUSION pioneered Integrated Marketing Communications (IMC), and once again has invented new approaches to more effectively manage all aspects of marketing. Traditional and new marketing. Online and Offline. Push and pull marketing. Outbound and Inbound. FUSION b2b can help you navigate the changing marketing mix to realize dramatic results.
The Changing Marketing Mix (at-a-glance)
OutboundMarketingADVERTISINGprintbroadcastonlinedirectresponsebrandads
PUBLICITYnewsreleasesnewsdistributionarticlesmediarelationspressconference
EVENTS tradeshowswebcasts trainingseminarsdemos
SALES salestools leadmanagementchannelprogramsautomation/crmpromotionmerchandising
InboundMarketingINTERNETweb2.0ppc/adwordsseosem/smmmicrositesmobile/appsanalytics
SOCIAL linkedin twitter facebookyoutubeblogs
CONTENTbrochureswhitepaperscatalogs researchsurveys
DIRECTemailmail listmanagementcrmdatabase
MarketingMeasurementTRADITIONAL inboundtelephonecustomeracquisitionadvertisinginquiriesPRclipsdatabase/CRMmarketresearch leadgeneration/management
INTERNETwebstats/analyticspay-per-clickSEOtools registrationsESPdashboardPRdashboardgooglealertsUTM’s
SOCIAL linkedinyoutube facebook twitter radian6googlealerts
StrategicMarketingRESEARCHprimaryresearchsecondaryresearchsyndicatedresearch focusgroupssurveyscompetitiveintel
PLANNING strategicplansmediaplansbudgetssalesanalysismetricsdashboard
STRATEGY segmentationpositioningproductsmarketcontent
BRANDINGgraphicidentity logos idstandardsnamingpackaging
Winner of more than 20 national creative and marketing awards for identity, FUSION has created a broad range of identities for billion dollar brands and start-ups alike.
Our Gallery is particularly deep with examples of visual identities. From logos and graphic themes, to stationery systems, packaging, signage and Internet websites. Ask about product and corporate naming.
01. SANDRACARe02. NObel bIOCARe
03. AFTeRMATCh ClAIM SCIeNCe 04. WINTeRSeT
05. FC lIghTINg06. AURUM
BRANDING
SM
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Advertising that sells. Advertising that changes perceptions. Advertising that wins awards (note order of importance). From corporate image campaigns to product and direct response ads. FUSION b2b advertising is effective because it blends category insight with clever copy and bold art direction to achieve demonstrable results. From print, to online, to broadcast radio and TV.
01. WeATheR gUARD®02. lAbel-AIRe
03. AFTeRMATh ClAIM SCIeNCe04. TRINe
05. CONCeNTRA06. VAUghAN & bUShNell
07. OMRON08. eleCTRIC CITy
Advertising
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FUSION b2b’s internet group specializes in next generation websites, e-commerce, Search engine Optimization (SeO).
FUSION provides turn-key or ala carte web design, programming and development, along with hosting and CRM integration. FUSION offers SEO services to improve organic search results, and a full array of paid search (PPC) services. Ask about our complimentary Internet Analysis.
01. INTeRMATIC02. WITTeNSTeIN
03. PlIANT 04. AFTeRMATh
05. beTTeR bUIlT gARAgeS
Internet MarketIng
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Product and corporate brochures, catalogs, flyers and product sheets, folders, sales and training tools, technical manuals and white papers. FUSION provides complete copy writing and design of literature, along with photography and printing, when needed.
01. FC lIghTINg bROChURe02. WeATheR gUARD® CATAlOg
03. NObel bIOCARe TRI-FOlD bROChURe04. FORSyThe bROChURe
05. MARCh PUMP bROChURe
Brochures
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4 WEATHER GUARD® TRUCK EQUIPMENT. SECURING YOUR REPUTATION®
PROFESSIONAL TRUCK BOXES
Rolling up with WEATHER GUARD® Professional Truck Boxes in your vehicle commands instant respect. You’re a serious professional and you want the world to know it. Fortunately, we offer many ways for you to express your credibility. Your choices will depend on how you work and how much free space you need in your truck bed. WEATHER GUARD® Professional Truck Boxes cover all the bases, from the classic, rugged Saddle Box to the Cross Box, Pork Chop Box and space-saving Lo-Side and Hi-Side Boxes, WEATHER GUARD® Professional Truck Equipment means business.
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E-LINE™ Saddle Boxes
Truck Box Accessories
Lo-Side Boxes
Hi-Side Boxes
All Purpose Chests
Pork Chop Boxes
Cross Boxes
Saddle Boxes
4
Sec
urin
g Yo
ur R
eput
atio
n®
WWW.WEATHERGUARD.COM
TRUCK STORAGEEQUIPMENT
FUSION Social Media Marketing services are complete and business-focused. Integrated with brand websites, social media improves search engine results, leverages publicity, and drive measurable sales leads. Shown here, various Blogs, Facebook, Twitter, YouTube and LinkedIn pages.
01. WeATheR gUARD® TWITTeR PROFIle02. KNAACK® yOUTUbe PROFIle03. KNAACK® TWITTeR PROFIle
04. CONSTRUCTION MARKeTINg ASSOCIATION (CMA) blOg 05. WeATheR gUARD® yOUTUbe PROFIle
06. IMeC FACebOOK PROFIle07. IMeC blOg
Social Media
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01. FC lIghTINg bROChURe02. FORSyThe bROChURe
03. USg POCKeT FOlD-OUT04. WeATheR gUARD® bROChURe
05. NObel bIOCARe TRI-FOlD bROChURe06. IeP bROChURe
07. MARCh PUMP bROChURe
Identify your customers, and communicate with them directly. Direct marketing is still a critical component to any successful B2B program. FUSION can help with prospect database development and management. List procurement, along with direct mail and email programs. Target your market.
01. IMeC CASe STUDy POSTCARD02. AMCOR POSTCARD
03. CDI CD DIReCT MAIl04. FUSION eleMeNTS e-NeWSleTTeR
05. AFTeRMATh DIMeNSIONAl DIReCT MAIl CAMPAIgN06. FIRST lOgIC DIReCT MAIl
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FUSION B2B 1548 BONd Street, SUIte 114, NapervIlle, Il 60563 | 630.579.8300 | www.FUSIONB2B.cOm
©2011FUSIONb2b,Inc.