fusion middleware: customer innovation & adoption patterns · impressive business results...

1 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Confidential – Oracle Restricted

Fusion Middleware: Customer Innovation & Adoption

Patterns Jan 15th 2013

Harish Gaur, Director of Product Management

Oracle Fusion Middldeware

ORACLE

PRODUCT

LOGO


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Agenda

• 2012 Innovation Awards

• Innovative Customer Projects

• Key Adoption Patterns

• Summary


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2012 Oracle Fusion Middleware Innovation Award Winners

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 4

Fusion Middleware - Innovative Projects

Improve Customer Experience

•Monitor active lifestyle of 8M global users in real-time

•Simplified user experience for >6 million users

Drive Social Engagement

•“Facebook” for Medicine professionals

•Collaborative Portal for cancer prevention

Harness Big Data

•Mobile data traffic analysis for 60M customers

•Improved visibility into 60TB of HR, logistics & finance data

Enable Mobile Adoption

•Deliver best mobile news experience to 50% Australia readers

•Multi channel customer self-service for 1.6 million gas/utility customers

Embrace Cloud Computing

•Cloud based service monitoring of medical instruments

•Hospitality services delivered to 3000+ hotels

Optimize critical processes

•Agile business case approval across 20+ markets

•Improved car remarketing process across 8000 dealers


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Improved Customer Experience

• Transform business ops. for better scalability, flexibility & profitability

• Monitor active lifestyle of 8M global users in real-time

• Multi Sport Platform using Oracle Coherence & Oracle Exadata

. • Simplified user experience for >6 million users

• OIM, OAM & OIF deployed externally to 6 millions

• Provide User Self Services, real time provisioning, Authentication,

Authorization, SSO to product applications and third party web apps

• 500K Transactions/minute; 1100 concurrent users. 90% of the ATM POS

transactions processed under 1 second

• Oracle Core Banking FlexCube UBS, Siebel CRM system, and a WebLogic-

based ISV e-banking application.


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Confidential – Oracle Internal

Nike digital plus to monitor active lifestyle of 8M

global users in real-time

• Transform its business

operations for better

scalability, flexibility and

profitability

• Common platform for new consumer-focused programs, offers and activities are driving the need for a common platform

• Multi-sport platform designed

& architected to handle

explosive growth;

• 8 million global users now.

Faster time to market

• Significant increase in

throughput and performance

• Multi Sport Platform using

Oracle Coherence & Oracle

Exadata

OPPORTUNITY SOLUTION RESULTS


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Drive Social Engagement

• “Facebook” for Medicine professionals

• Annualized ROI of 277% based on avoidance of hospitalizations, earlier

intervention and improved patient compliance

• Improved employees’ working efficiency, changing their traditional working

mode to social ways

• Enterprise Portal and Collaboration Platform built on top of Oracle WC

Portal Framework and WebCenter Space

• Collaborative Portal for cancer prevention.

• 800+ pages of content, 200+ collaborative spaces - Oracle WebCenter

Portal 11g, Oracle WebCenter Content 11g & Oracle Identity Management

solution


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China Mobile built a new collaboration

platform for 25000+ employees

• Enable stronger collaboration

between employees

• Replace existing collaboration tools and improve business context with Web 2.0 based approaches

• Communication time reduced

by 50% (from 120 mins to 60

mins)

• Communication cost reduced

by 73% (from 3 million to 8

million)

• Unifies information across

CRM, Email, Contracts, Office

Automation

• Built on top of Oracle

WebCenter, Oracle BPM &

Oracle Identity Management

platform

• Employees collaborate over

desktop/iPhone/iPad



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Harness Big Data

• Mobile data traffic analysis for 60M customers

• Coherence solution. 50% reduced cost

• Improved visibility into 60TB of HR, logistics & finance data

• Integrating Mfg/fin data from EBS, HR data from

Peoplesoft, Exadata, GoldenGate

• Exalogic + WebCenter solution supporting 300TB daily file

transfers

• 900M files, 9 PB data size


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NTT Docomo’s solution analyzies mobile data

traffic for 60M customers

• Gather traffic data and tie-in

to user attribution in “REAL

TIME” for analysis of

network service usage

• About 50% cost reduction has been achieved by composing middleware based system compare with DPI based system.

• Return On Investment (ROI): 200%

• Oracle CEP and Oracle

Coherence are optimized for

processing of super high

traffic based on Java and

related technologies, and it is

possible for them to achieve

the performance



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Enable Mobile Adoption

• Deliver best mobile news experience to 50% Australia readers.

Supporting 45K Txs/sec

• Multi channel customer self-service for 1.6 million gas/utility

customers running WebCenter solution

• Value added services (IM,text, video) to 50M+ subsribers.

Running Java App on Exalogic


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Claro runs mission critical Java App on Exalogic

servicing 50M+ Mobile subscribers

• Targeting VAS (Value added

system) growth and increased

revenue (FIFA ‘13 and

Olympics ‘16)

• Higher quality campaigns

• 35x Java performance

improvement

• 25% increased

transactions/day (100M to

125M)

• R$ 1.4M increased revenue per

month

• ROI in < 2 months

• Just 11% utilization

• ½ x ExaLogic & 3 ¼ x

Exadata

• Exalogic to run mission

critical Java App VAS (Value

Added System), called MSE



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Embrace Cloud Computing

• Hospitality services (SAAS) delivered to 3000+ hotels

• Oracle ADF to rapidly develop a rich and compelling User Interface,

intuitive to hotel enterprise employees with very little training required

• Cloud based service monitoring of medical instruments

• Core set of WebCenter Portal Services with custom task flows to

support specific role-based feature capabilities

• Build PaaS private cloud with ¼ Exalogic and ½ Exadata. 50%

lower cost and 7X faster


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Haier’s private cloud platform improved

order application performance by 10x

• Support continued business

growth with reliability and

scalability

• Reduce IT costs and improve

application performance

• Achieved 10x improvement

in performance over old

infrastucture

• 300%-500% ROI within 1st

year

• Oracle Exalogic & Oracle

Exadata to build private

cloud infrastructure

• Run mission critical Order

Management System on

cloud platform (process 100M

row data)



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Optimize Critical Processes

• Agile business case approval across 20+ markets

• Oracle BPM, SOA Suite, & Siebel to develop and deploy a new

approvals workflow based on Business Case outcome (KPIs)

• Improved car remarketing process across 8000 dealers

• A modern E-Commerce user interface using SOA, BPM, ADF,

Coherence, EBS

• Address tremendous growth using BI and EPM solution to

optimize their ERP investment.

• Implemented a data management strategy providing decision-

makers to easily access, understand, analyze, collaborate and act on

information


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Motability’s solution improved car

remarketing process across 8000 dealers

• To support 50% increase of stock levels over the next 3 years

• To facilitate the integration of a best in class E-commerce website.

• To support more innovative marketing of vehicles to new channels including B2B and B2C

• 100% ROI within first few

months

• Daily stock vehicles on site

in sec vs. 10 mns. Purchases

hit back end in 3 sec vs. 10

sec

• % Increase in throughput:

20% in 6 months, rising to

+50% in 18 months

• Integrated E-Commerce implementation based on E-Commerce User interface, Middleware Business services and process framework and providing integration to the legacy systems

• A modern E-Commerce user interface using SOA, BPM, ADF, Coherence, EBS



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Recognition from peers and Oracle executives

Oracle.com, Oracle Magazine and Profit Magazine

Exposure in press and analyst communities

Encourage customers and partners to submit nominations in 2013 for a chance to win a

FREE pass to OpenWorld

C A L L F O R N O M I N A T I O N S

Fusion Middleware

Innovation Awards 2013

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 18

Exalogic

Improve Business

Application Scalability

Consolidate Custom Java Applications

Better RASP for Fusion Middleware

stack

Cloud Application Foundation

Mainframe Offloading

Mission Critical Applications

Migration/Upgrades

Service Integration/BPM

Drive Process Efficiency

Manage FAST Data

Integration Everywhere

Data Integration

High Speed Data

Replication

Near-real time data integration

Oracle Apps Integration

Identity Management

External Portal Security

Cloud based Identity

Compliance

WebCenter

Customer Self-Service Portal

Document Centric Process

Automation

Collaborative Portal

Fusion Middleware Adoption Patterns


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Impressive Business Results

Agility - Efficiency - Innovation

Cheaper

Cost

Faster

Better

50% reduction in time to

complete a business

transaction

20-80% faster time to market

5x more throughput

100% reduction in unplanned

downtime

95% reduction in Help Desk

calls

80% increase in Sales Win Rate

100% ROI achieved in 2

weeks

5-50% < total cost of

ownership

30-50% maintenance cost

reduction


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