1

Future AircraftEtihad Airways

2

Etihad

The Beginning

3

Market Analysis

• IFE is more than conventional audio-visual entertainment – it has become a communications tool and media centre

• AVOD is no longer a ‘Nice To Have’• Connectivity already moving into the ‘Must

Have’ realm

4

Entertainment

• AVOD a minimum requirement

• Flexibility to cope with future upgrades and additional features without expensive upgrade programmes

5

Viewer Behaviour & Expectation

• What do you do at home? • iPod generation brings unique requirements

• Customisation of entertainment• Integrate these needs with the IFE system

6

RCA & USB

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Video Favourites

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Audio Player

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Connectivity

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Mobile Phones

• Over 2 billion users

• What is the social impact on board?

11

IFE – The Future

• Product differentiation by class• Narrow the gap between consumer market and onboard

• Ease of use• Is wireless the answer?

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IFE – The Future• Functionality, ease of use and reliability• Hardware vs content• Live TV• Standardization• Cross-functionality• Flexibility

13

Thank You