future business models using virtual simulation and augmentation
DESCRIPTION
Changes in social, economic and technologies will impact way business is conducted in future. This presentation was presented during the 2011/4th IEEE conference on Utility and Cloud ComputingTRANSCRIPT
2011/4th IEEE INTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
Biju Shoolapani Principal Architect, Cognizant @bijushoolapani
Let your light shine
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Retail
Cost Reduction
User Experience
Banking
User Experience
Cost Reduction
Major
Driver
Important
Cost reduction becomes a major driver for banks, while user experience is still important.
User experience becomes a major driver for retail, while cost reduction is still important.
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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A connected user experience integrating content, service, and distribution media is becoming the de-facto standard for delivering business services.
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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Credits to - Nova Spivack - www.mindingtheplanet.com
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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Evolution of the web will force businesses to shift from right to left in the adoption bell curve
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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Level 4 (Future State) : Intelligent Bots, NUI
Level 3 (Scale Out) : Open Web
Standard Apps, Initial Adoption of NUI
Level 2 (Optimize) : Enterprise
Aggregator Apps, Engaging GUI
Level 1 (Silo) : Standalone Apps
Futuristic
Emerging
Business Models
Channel Integration
(Web, Mobile, Social)
Brick-and-Mortar,
Click-and-Mortar
The Physical & Virtual
Worlds Co-exist
Mobile Apps + WOA
+ 3D Web
Web2 + SOA
Rich Internet
Applications
Bu
sin
ess
Te
chn
olo
gy
Ad
op
tio
n M
atu
rity
Level 1 – Laggards Level 2 – Late Majority
Level 3 – Early Majority Level 4 – Early Adopters/Innovators
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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Level 1 – Laggards Level 2 – Late Majority
Level 3 – Early Majority Level 4 – Early Adopters/Innovators
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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Virtual retail store in 3D
- Uses gestures to navigate along the store - Stream real time data from social networks - User interaction using hand tracking - Integration to a virtual mirror to try on apparels etc - Integration to ecommerce Converting any wall into a retail store
- Projection of an image to any wall becomes the retail rack - Voice activated commands to navigate thru products - Mobile based checkout and feedback Virtual banking scenario
- Tying banking site to virtual worlds for customer service - Virtual agent providing assistance to customer - Intelligent routing of customers
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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IT Infrastructure
Business Services
Virtual Simulation
Augmented Interfaces SECURITY
PLUGINS
Cloud
PAAS
Social
Domain
Others
Touch Gesture Voice Others
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
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To succeed in the market and meet business objectives, banking and retail industries have to operate at Level 3 of the maturity model, which involves leveraging Web Oriented Architecture and Connected User Experience (Cloud, Social, Devices).
Investments into Augmented Interfaces and Virtual Simulation is required to prepare businesses to face the newer challenges by providing richer user experiences, while keeping the cost down..
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
Biju Shoolapani Principal Architect, Cognizant @bijushoolapani
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING