Future Directions Strategic Communications Plan

FCDC/GOS/TNM

FGDC Coordination Working Group

January 11, 2005

Strategic Communications PlanFuture Directions team effort Lesley Ogrosky Tricia Gibbons Alison Dishman Carol Brandt Stu Davis John Clark Karen Wood Denver Beaulieu-Hains Pat Hytes Robin Fegeas Shirley Hall Bob Samborski

Strategic Communications Plan

Team adopted charter to meet Future Directions objectives

Workshop to identify key audiencesMessage development exercise with

Coordination groupTeam developed plan and sought

outside input

Strategic Communications Plan

Plan establishes framework for joint communications activities

FGDC/GOS/TNM coordinate activities and provide the lead

Seek active involvement and participation of FGDC member agencies and organizations

Strategic Communications Plan

Focus on benefits of collaboration to support decision-making, to leverage resources, to minimize redundancies and ways to share data and information

Encourage shared responsibilities among all of us to achieve our common goal of assuring access to reliable geospatial information

Strategic Communications PlanCollaborative, pro-active approach with

federal, state, tribal, local government, academic and private sector to develop, support and implement a National Strategy for Geospatial Information

Intended as a living documentWork with other Future Directions action

teams to implement their work plans

Strategic Communications Plan FGDC secretariat provide communications

support for Future Directions teams and activities

Identify and publicize best practices in development of national geospatial strategy

Communicate and support other communication activities on relevance of spatial data to wider community

Communicate benefits of interoperability

ObjectivesEncourage Federal, state and local

governments to promote goals of NSDIEncourage state, tribal, local

government and private sector to participate in FGDC, GOS and TNM activities and programs

Increase awareness of resources needed to build NSDI

Objectives

Work collaboratively with FGDC public and private partners to communicate and improve understanding and benefits of NSDI to OMB, Congress and key decision makers

Work more effectively with FGDC partners to gain their agencies support for NSDI

Primary Audiences

FGDC partnersTribal, state and local governmentsFederal agenciesNon traditional information users and

private sectorOMB, DOI Budget Office, Congress

Secondary Audiences

Other FGDC Future Directions teams and activities

Public interest groupsHomeland securityUtilitiesProgram managersMedia outlets

Messages and Talking Points

Coordination group exercise to draft develop messages

Follow up meeting with team to refine

Theme Message

We All Have a Leadership Role to Play in Building the Spatial Data Infrastructure for the Nation – the NSDI

Help us identify and define those roles, responsibilities and relationships

FGDC Federal Partners

The whole is greater than the sum of its parts: all levels of government must work together to communicate, cooperate, coordinate and collaborate to build the NSDI

FGDC Non Federal Partners

We all have a part to play in building the spatial data infrastructure

Here’s what you can do

Get involved

Share your data

Form partnerships

Spread the message

Tribal, Local and State GovernmentsFederal geospatial programs and

resources provide valuable information to meet local needs

Combining your local data with national data aids decision making

Sharing information across boundaries helps improve service delivery and reduces costs

Non Geospatial Organizations

The ability to relate places with events is priceless

Everything happens somewhereGeospatial data aids decision makingVisualizing demographic data helps you

bring together multiple sources of information for a more complete picture

Opportunities and Tactics

Focus on awareness, value and benefits

ResultsOutcomes

Opportunities and TacticsTake advantage of existing venuesTake the lead with support and

participation of partnersPromote each others activitiesReach out to audiences for information

and collaborative opportunitiesProvide materials for partners to

promote message

Communications Activities

PublicationsWebsitePowerPoint PresentationsConference ActivitiesFace-to-face meetingsOther opportunities

Next steps

Identified list of short term activitiesNeed your active support and

participationDevelop action planHelp us implement itWe all have a leadership role to play in

building the NSDI!

FGDC Can’t Do It Without You!

Should FGDC Create Communications Subcommittee or Working Group to guide implementation?

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