future fielders program
DESCRIPTION
Future Fielders Program. UR TEAM. UR TOWN. UR TIME. Background/Purpose. The purpose of the Future Fielders Program is to successfully market and raise awareness about the Baltimore Orioles and Camden Yards to high school kids (ages 14-18) in Baltimore and across the Maryland region . . - PowerPoint PPT PresentationTRANSCRIPT
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Future Fielders Program
UR TOWN
UR TEAM
UR TIME
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Background/PurposeThe purpose of the Future Fielders Program is to successfully market and raise awareness about the Baltimore Orioles and Camden Yards to high school kids (ages 14-18) in Baltimore and across the Maryland region.
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Current Programs/Demographics Currently, the
Baltimore Orioles have two ticket initiatives, Junior Orioles Dugout Club and College Night, aimed at children (ages 14 and under) and adults (ages 18 and older).
There exists a need for an initiative which markets to young adults in high school ages 14-18.
Baltimore: 619,493Maryland: 5,828,289Under 18: 21.6%Under 18: 23.1%City High Schools: 70County High Schools:
51 MD High Schools:
389
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BenefitsTotal cost of $30 ($10 for adults)Tickets to 5 select Orioles games sec. 368 -388Free “Future Fielders” shirt.Free “Future Fielders” backpack.$3 discount on tickets of future games.Hot Dogs ($2), Soda, Chips, and Pretzel ($8) Experience one of the best stadiums in Major
League Baseball and a young and rising Orioles team in a safe environment with their friends.
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PrizesClub/Suite tickets for
an Orioles game with 10 family members and friends!
$100 Orioles Majestic Clubhouse Store credit!
Fielder For A Day!A Visit From Your
Favorite Oriole Player!Oriole Roadie!
Meet A Legend!Dugout Duty!MASN Reporter for
A Day!Oriole Date!Dinner for 4 at
Dempseys!
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External Communication The Orioles could
produce a commercial starring Orioles outfielder Adam Jones.
In the commercial, Jones uses the theme “Our Team, Our Town, Our Time” as he gets high school students excited for the season.
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Promotional Plan
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Internal CommunicationCommunity RelationsTicket Sales/Fan ServicesCorporate SalesProductionsMarketingPromotionsBallpark Operations
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Sponsorships Great footprint in the
Baltimore/Maryland community.
Targets young athletes.
Have a partnership with the Ravens.
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Six Flags America Maryland’s only
theme park. Targets teens, young
adults, and families. Benefits from families
at the game.
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Kaplan Higher education
programs, test-prep materials, and professional training courses.
ACT, SAT, GRE, GMAT, LSAT.
Great brand that has the capability to reach the Future Fielders but other Orioles’ fans as well.
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Future Fielders College/Career Fair
1 Spring/1 FallHeld on Eutaw StreetIncludes local colleges, technical/trade
schools/Military recruitersGreat opportunity for all studentsGreat for the Orioles brand$5 charge (non-members)$2 dollars off a ticket for the next game.
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ExpensesPrizesTelevision/Advertisement SpaceShirts/BackpacksMagazine Booklet
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Special ThanksNeil Aloise, Director of Ticket SalesDebbie Bell, Director of Corporate SalesBailey Frye, Events ManagerBud Verge, Fan Services