Barcelona June 2018

Future Food

Challenges

MACROTRENDS

MACROTRENDS

MACROTRENDS SOCIALin “developed countries”

Senior population in mature markets

Enlarging life expectancy

Health conscious

Obesity

Urban stressed life

MACROTRENDSSOCIALOpportunities Tech4Good

FOOD

FOOD

&

HEALTH FUSION

Customized nutrition

Microbiota

Food Supplements

Superingredients

FOOD & HEALTH FUSIONOpportunities Tech4Good

Climate change is a reality

Risk of running out of food by 2050

+3 bilion people by 2050

Collapsed production capacity

MACROTRENDSENVIROMENTAL

MACROTRENDSENVIROMENTALIn figures

Life expectancy (world) Population (world) 70 9B

MACROTRENDSENVIROMENTALIn figures

Global proteins demand 2050

Overall protein and meat proteins

Demand is expected to double.

MACROTRENDSENVIROMENTALIn figures

Global food production needed

40% of cereals go to feeding

livestock

3-20 kg vegetals for 1 kg animal

protein

MACROTRENDSENVIROMENTALIn figures

Resources needed for food production

Uses 70% H20

Uses 30% Energy

Delivers 25% GHG

MACROTRENDSENVIROMENTALIn figures

Food waste

33% or 1.3 billion

Tonnes of food never gets

Eaten, instead going to landfills

Where it emits methane.

HOW TO FEED 9BILLON PEOPLE?

MACROTRENDSENVIROMENTALTech 4 Good challenge

From

SCARCITY

To

ABUNDANCE

COLLABORATIVEREACTION !

THE CHALLENGEHow to feed 9 bill people

Institutions

Farmers Universities

CompaniesConsumers

Investors

INSTITUTIONSREACTION

China plans to reduce meat

by 50 percent

GOVERNMENTSREACTION

INVESTORS REACTION

“Vegan Meat is Now the Biggest

Trend in the Tech Industry.”

“Forbes lists Food & Tech as one

of the 4 key industries where

the next billon dollar startups are.”

“Google wants the world to go

meat-free: Search giant tried to buy

veggie burger start-up for $300 million.”

“Silicon Valley’s next stop: the kitchen”

UNIVERSITIES ANDRESEARCHERS REACTION

Hi-Protein revolution

Vertical farming - hydroponics

Farmer 3.0 - precission

Engineered lab Food

FOOD INDUSTRY

Small is good

Promoting local Food

Business with purpose

RETAILERS REACTION

Starbucks and Tesco donate 100%

Of leftovers to community

Intermarche, Wholefoods, Asda

promote aesthetically “ugly” veggies

GREEN DIET

More than 1/3 of europeans

reducing meat consumption

CULTURE & EDUCATION

CONSUMER REACTION

TASTY

BENEFITS

Convenience +

HEALTHY

CLEAN

CLEAN

CONSCIENCE

EATING

TIME HORIZON

focus on free-from

Focus on good for me

focus on values

CONSUMER REACTION

It have to beGOOOOD!

Thank You

cbartra@thegbfoods.com