Future Health BiobankStephen Baines

• Future Health seeks to ensure that parents are able to make an informed choice about what happens to their baby’s cord blood and cord tissue after the birthing process.

• We endeavour to ensure that all our commercial communications are decent, honest and truthful and all our materials – literature, advertising, leaflets, press packs, exhibition displays and website - are both accurate and balanced.

Objectives

• In spring 2012, Future Health created its own Code of Practice for cord blood and tissue storage to help us meet these objectives. This means that:• In order to ensure accuracy and balance, all our materials are

regularly reviewed by an independent advisory board of medical and scientific experts, including a medical ethicist.

• All clinical information is supported with references to the most up-to-date research and evidence.

• We avoid using overly emotive language which might be seen as placing undue pressure on parents.

Code of Practice

• Future Health aims to give accurate, balanced and straightforward information.

• We aim to ensure that parents have all the information they need to make an informed choice.

• Where a prospective client is due to give birth in a hospital which collects for a public bank, we ensure that they are aware of that option.

• We would like all parents-to-be to be able to make an informed choice about what to do with their baby’s cord blood.

Summary