Sponsorship Opportunity Education is the cornerstone of a vibrant, competitive economy and the mainstay of a healthy democracy. Schools are the furnaces in which exceptional education is forged, and the leaders of each school form the fulcrum around which the youth of South Africa develop to become active members of society. No national prize or awards event, to encourage and celebrate the achievements of current and emerging leaders in education, has existed until now. The Annual Future Leaders Awards (AFLA) are aimed at doing exactly that. How will The Sponsor Benefit? This call to arms provides the sponsor the opportunity to become an active partner in the transformation of education in South Africa, not based party-political rhetoric, but on the sheer will-power, enthusiasm and moral imperative of the nearly sixty thousand principals, deputy principals and emerging school leaders in South Africa. How will Schools Benefit? Through recognising the efforts of school leaders, the sponsor will become part of a united South African effort to motivate outstanding school leaders to drive on with continuous school improvement; to inspire emerging leaders to improve accountability and academic excellence; and to develop a platform of excellence that every incipient school leader aspires to achieve. AFLA outcomes:

Schools will receive honourable status as recipient of an AFLA; Schools will receive financial and tangible awards to support ongoing school

improvement initiatives; Schools will receive an annual magazine with award winning case studies on “how

to get things right” Schools will receive recognition for their sense of accountability, outstanding

governance and effort in shaping young people’s lives Schools will be motivated to continue with their school improvement initiatives

Marketing Objectives There are three ways in which you can become part of transforming education: 1) as an anchor sponsor; 2) as a change maker sponsor or; 3) an awards catalogue advertiser. Your sponsorship will help you:

to assert your status as a social development partner in South African society to support your brand awareness in a market of over 8 million families to boost your social responsibility capital in a market where economic growth

is dependent on social mobility to create a sense of emotional well-being among your shareholders, board

members, executive, staff member and your loyal brand supporters Measures of Success

Increased exposure of the sponsor through direct contact with school leaders and school community

Increased exposure of the sponsor through internal publicity within the school community of each school

Increased exposure of the sponsor through publicity generated in local communities across South Africa as a result of public relations drive of schools in local media and word of mouth

Increased exposure of the sponsor through AFLA Social Media awareness campaigns, publicity in national print and broadcast media of awards ceremony

Prospective Market South Africa currently has over 12 million learners, some 386 600 teachers and approximately 26 000 schools, including 1 098 registered independent or privately owned schools1. Through your sponsorship, the sponsor will gain direct access to three market segments: school leaders as individual and household consumers; schools as active contributors to the micro economy; and the school community (including learners’ households) as direct contributors to the economy. s School Leaders School leaders make out a significant market segment of South Africa’s middle class economy. The average annual income of a High School Principal ranges between R388 500 (mid-career) and R425 000 (experienced)2 and R377 500 for a Primary School Principal3. This provides the sponsor with a direct marketing platform of in

1 http://www.schools4sa.co.za 2 https://www.payscale.com/research/ZA/Job=High_School_Principal/Salary 3 https://www.payscale.com/research/ZA/Job=Primary_School_Principal/Salary

excess of 80 000 school leaders4 with an approximate R48 million expendable income per year5. The annual amount of money spent on teacher compensation amounts to R169 billion6. Schools As Active Contributors All schools have poses over significant spending power over which the principal, bursar and chairperson of the governing body has direct control. Maintenance, capital acquisitions and expendables contributes up to R51 billion per annum7. School Community As Economic Contributors There are approximately 12 million learners in South Africa, which is translatable to 3.5 million households8 with children of school going age. Even with a small economic contribution of R40 per household, through this the sponsor has access to a market segment worth R140 million. Value for the Sponsor Nedbank’s sponsorship will provide increased exposure in the prospective market and allow you to develop stronger relationships with existing brand supporters and establish new relationships within the prospective market and enhance the sense of social responsibility within South Africa.

The approved branding of anchor sponsors will appear hyphenated with the AFLA name and branding in the awards catalogue, on all press releases, direct correspondence, AFLA branding in public areas, social media advertising, print and broadcast campaigns, IALE quarterly magazine for the year of the awards as well as an integrated part of the AFLA award for the specific year as partners in leadership development.

The approved branding of change maker sponsors will appear on AFLA branding in the awards catalogue as well as part of all press releases, direct correspondence, AFLA branding in public areas, social media advertising, print and broadcast campaigns as well as an integrated part of the AFLA award for the specific year.

The approved branding of awards catalogue advertisers will appear alongside AFLA branding in the awards catalogue which will be distributed to

4 This includes one principal and two deputies per school, but excludes heads of department and the chairperson of the governing body. 5 Fifteen percent of R307 million gross income of the number of school leaders in South Africa. 6 http://www.statssa.gov.za/?p=5837 7 http://www.statssa.gov.za/?p=5837 8 https://www.news24.com/Archives/City-Press/Census-2011-South-Africas-changing-families-20150429 reports an average of 3.5 children per household.

all schools in South Africa as well as be available in printed format at the Awards Ceremony.

Unique Marketing Initiative Continuous school leadership development is the only sure way to secure the future of our children, to raise the quality of living of all communities and build a prosperous nation.

School of The Year Award

All schools have the opportunity to enter for the AFLA school of the year award as voted for by the learners, staff and school community of each of the entrants. Voting takes place via a Sponsor-branded website.

Innovation in Education Award

These school leaders are always up for the challenge to bridge the gaps in STEM, literacy and numeracy through innovative and sustainable teaching and learning program despite economic and social barriers.

Social Mobility Award

These school leaders are always up for the challenge of raising academic standards over a period of time despite economic and social barriers and show supportive reach beyond the school gates to improve the greater society.

Emerging Leaders Awards

Nine winners, one each from South Africa's nine provinces, these school leaders that are always up for the challenge of school improvement demonstrated through their passion and vision for their school, their learners, their staff and their community.

Leadership Outreach Award

These social enterprises, charities or individuals are always up for the challenge of improving the prospects of young people from disadvantage communities through raising the possibilities, and creating opportunities for young people to excel through education.

Young Leaders Award

These young learner leaders are always up for the challenge of improving their communities through inspiring actions that demonstrate and develop the qualities of equality, democracy, friendship, tolerance and kindness through specific actions or initiatives that have proven to make a difference.

Entry Criteria and Selection of Winners

To be eligible for the Future Leaders Award you must be a teacher, governor or member of a school community of a registered school in South Africa.

All entries are made through a short case study in which the leadership needs, leadership in initiatives, outcomes and next steps of the initiative are discussed. (see form below) This does not have to be an earth shattering initiative, something like developing a better relationship between parents and teachers is already an impressive achievement for any school.

Schools and school leaders may submit entries for any or all categories. All entries will be made public on the Future Leaders page with a unique identifier number.

Winners are selected through democratic election:

All schools that have entered get two votes per category, which should be cast by the publicised deadline. One vote can be cast towards their own leadership initiative and the second vote must go towards another school’s entry. No extensions will be given on the deadline.

Three (3) finalists per category will be chosen according to the number of votes received. In case of a deadlock the Future Leaders executive may call on all the finalists to cast an additional vote until three finalists per category have been identified. If these is a second deadlock, the Future Leaders executive will cast the deciding vote.

Even though voting totals will be completely transparent, the anonymity of who cast votes will be guaranteed.

All finalists will be invited to attend the Future Leaders Awards Ceremony during which the audience will have the opportunity to view the entries of the finalists.

Winners will be selected during the Future Leaders Award Ceremony through an anonymous vote. During the VIP reception, each audience member will receive two (2) votes per category. Votes will be tallied and winners will be announced on the evening. In case of a deadlock the Future Leaders executive will cast the deciding vote.

Winners are final and no deliberation or correspondence regarding the outcomes will be allowed. Sponsors have full indemnitee of the voting process and cannot be held responsible for outcomes of votes.

Terms and Condition Anchor Sponsor Cost: R250 000 per annum Change Maker Sponsor Cost: R50 000 per annum Awards Catalogue Advertiser: Focus Page R 25 000 /equal value in products/ services

Full page R 20 000 /equal value in products/ services Half-page R12 500 /equal value in products/ services Sponsorships will contribute to the cost of the prizes and awards, the awards ceremony, administration cost and social media marketing. AFLA is a service provided by the Institute of Applied Leadership in Education, a social enterprise, fully taxable under South African Law. IALE will receive no profits from the sponsorships money received by AFLA. Time Frame – inaugural AFLA ceremony AFLA Launch October 2018 AFLA direct marketing October and November 2018 Entries Open November 2018 to February 2019 Entries Close 26 February 2019 Publication of AFLA awards catalogue 11 March 2019 AFLA Award Ceremony 23 March 2019 Post-awards direct marketing 23 March to May 2019 Post-award print and broadcast publicity Press release and recording of

awards ceremony 23 March 2019 Call to Action AFLA provides the sponsor with the opportunity to make a difference; to join a new generation of education leaders; to be the change in the world you want to see. Date of Sponsor Confirmation: 26 November 2018 Date of Delivery of Sponsorship: 30 January 2019 Dr Jacques Mostert jm@iale.org.za 0660686415 www.iale.org.za