VOLVO NOOK

SWAPNIL DESAI

INDIA

CONSUMER TRENDS.

The 20th century has seen some major changes in the

economies which define the way we live. The 21st century is

more of a opposite of what happened during the agricultural

and industrial economies. The term COLLABRATIVE

CONSUMPTION is just something we do daily.

Automotive industry is also seen this change recently.

CURRENT TRENDS IN AUTOMOTIVE INTERIOR

The current

automotive interior

concepts define

only the way we

would travel in the

future but the

major problem lies

in the fact that

many of the

concepts have a

very traditional

take on what cars

of the future could

look like.

REDSPACE & SYMBIOZ

OPPOSITE IDEOLOGIES ON THE SAME TOPIC :AUTONOMOUS CARS

THE SHIFT IN IDEOLOGIES

EXTERIOR DESIGN

INTERIOR DESIGN

“A AGE WHERE INTERIOR DECTATES THE EXTERIOR”

PERSONA DEVELOPMENT

PERSONA DEVELOPMENT

DESIGN INTENT.

To design a grand tourer in a autonomous future where the Intent was to

design a emotional space with a attributes of a compact house or a personal

space which is very emotional and relaxing for the mind and body.

CHOOSING A BRAND

WHY VOLVO?

SAFETYSWEDISHFAMILY ORIENTED

Designed around you

Stemming from Scandinavian Origins and safety is

the perception of Volvo being Family Oriented,

rather than being business oriented or driver

oriented.

Less Machine and More Human.

Volvo Stands for

SPACE CHARACTERSTICS

The space had to have a very cosy feeling unlike

cars of today which have a very functional

interior, I wanted to create a very emotional and

cosy space as good as being in a house on

wheels.

A space generally says a lot about how you

feel and brings in good vibes into our daily

lives. I wanted the space to reflect the same

values of a house.

CONCEPT DEVELOPMENT

INSPIRATION SCULPTURE DIFFERENT POSTURES UNUSUAL DIVISION OF SPACE

Unusual division of space leading in a

personal usage space and a sleeping area.

Reading nook or a personal

cosy space

LAYOUTS

CONCEPT LAYOUTS

The space layout 1 had a problem of accessing the bed for the

other passenger. As it was disturbing 2 people in order to get out

of the car.

The space layout 2 had a central access to the space

but it made the access to the children's area a little

difficult and also the couple had to sleep apart. Giving a

feeling of less bed space

LAYOUTS

The space layout 3 had from both the sides of the car

but here the car was becoming too huge and wide also,

I wanted to have a normal seating posture too which

none of the previous layouts had.

The space layout 4 had from both the sides of the car

but here the posture was divided into two resulting in a

big chunk of the hammock folding up which was not a

good idea as either both passengers could sleep or sit

There was no personal opinion or choice. Also the car

was again becoming wide.

The 4th layout solved the problem of seating position so

the next step was to make the package feasible without

losing the core idea. The corridors were dropped as the

seating position was normal now and the single huge

chunk of flap was divided into two which made it a easy

to use, so also access to the children's area was now

possible

FINAL LAYOUT

TECHNOLOGY USED

DEVELOPMENT

DIMENSIONS

FINAL LAYOUT

Hammock style seating comes With zero

Pressure points.

30 degree angle is postulated to give the

brain optimal blood circulation rather than

congestion and also allows for more

unobstructed breathing.

The zero-pressure point ergonomics and the ability to

slightly elevate your upper body are the keys to a

healthy sleep that no flat surface or mattress can truly

provide.

WELLBEING ASPECT

MATERIALS AND TECHNOLOGY

ACTIVE SHAPE CHANGING MATERIALS

WASTE PAPER WOOD

3D PRINTING

The lower space had a reading nook and a space for the children which could be used by them to play or just read a

digital magazine sitting besides the glass door.

SKETCHES

SWISS KNIFE PHILOSOPHY

The swiss knife philosophy is applied in

aircraft first class compartments, which

believes in giving as much amenities and

functions in a very compact space,

Here I kept in mind the bedding,

accessory box, refrigerator and digital

magazines reading lights which were

needed for entertainment and spending

some good time on board.

SKETCHES

The lower space had a reading nook and a

space for the children which could be used by

them to play or just read a digital magazine

sitting besides the glass door.

FINAL SKETCHES

RENDERSFINAL RENDERS

WIREFRAME

WIREFRAME MODEL

The User goes to a VOLVO experience zone to

see what matches his needs for the weekend

outing.

Here’s what he finds! The VOLVO NOOK, A perfect blend of personal

space with a un matching comfort and seating dynamics in a moving

car.

EXPLODED VIEW ANIMATION

MODE 1

MODE 2

MODE 3

MODE 1

HAMMOCK MODE

INTERMEDIATE MODE

SEATING MODE

MODE 1

BOTH SEATS DROPPED DOWN MODE 3

JOURNEY 2016- 2017

SEAT DROP DOWN ANIMATION

GLASS PART FROM EXTERIORGiving natural light

for the reading nook.

THANKYOU