future of international marketing final.pptx
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ashutosh singhTRANSCRIPT
Future of international marketing
By – KIRTI BHUSHAN
SINGH YADAV
contentsIntroductionStages of international marketing
involvementReasons for going international marketingFuture of international marketingTrend in future of international marketingImportance of World TradeOpportunities and challenges in future of
international marketingSignificance of international marketing
Introduction“IM is the performance of business activities
designed to plan, price, promote and direct the flow of a company`s goods and services to
consumers or user in more than one nation for a profit.”
International marketing can, therefore, be
defined as, “ marketing carried on across national boundaries.”
Cont…“The process of planning and conducting
transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations”
Stages of International Marketing Involvement1. No Direct Foreign Marketing
Company does not actively pursue customers in foreign markets, but receives them through unintended channels Products are bought abroad through domestic
wholesalers/distributors, website on the internet
2. Infrequent Foreign MarketingCompany sells to foreign markets only when a
temporary surplus of product exists Once surplus is gone, foreign activity is gone Few companies fit this model because of the need to
develop long term relationships in foreign countries
Cont………….3. Regular Foreign Marketing
Companies produce their products and services to primarily sell domestically, but also internationally Through domestic/foreign middlemen, sales force in
foreign countries
4. International MarketingCompanies are fully engaged in international
marketing strategies Companies are now international or multi-national
Cont………5. Global Marketing
Change from its marketing activities to all activities focused in a global perspective In most cases companies sales revenues are more
than ½ of its total revenues Treat the world as one market Market segment is no longer focused on national
borders, rather such things as income levels, usage patterns, or other factors are looked across borders
Reasons for going international marketingSaturated home market CompetitionExcess capacity Advantage in product, skill or technology Product life cycle differencesGeographical differencesOrganizational reasonsFinancial reasons
Future of international marketing
Prevailing trends that have the most impact on international business in the future:1. Growth of the World Trade Organization
and region free trade areas (NAFTA, European Union..)
2. Trend of developing countries (such as Asia, Latin America, Eastern Europe) accepting the “free market system”
3. Impact of the internet and other global media companies (CNN)
4. Mandate for companies to properly manage resources
Trend in future of international marketingInternationalization of U.S. marketsInternationalization of U.S. business Growth of regional trade arias EU, NAFTA, AFTA
APEC Move toward free market system by countries in
Latin America, Asia, Eastern EuropeLarge emerging market such Argentina Brazil,
China , South Korea, Poland, India .Evolving global middle income households GATT
and WTO the TRIAD birth of Euro the internet and global communications.
The Importance Of World Trade
World trade has grown from $200 billion to more than $70 trillion in the past three decades.
World trade was $ 16.9 trillion in 2000 and will exceed $70 trillion in 2009 .
The iron curtain is gone and capitalism has replaced the old economic doctrines.
Firms invest on a global scale and offshore production far exceeds exports.
New trading blocks (like NAFTA, EU) are emergingGlobal linkages bind countries, institutions, and
individuals more closely than ever.World trade opens up entirely new business horizons.
Opportunities And Challenges In future of International Marketing
International environment is dynamic and each of the changes require active reactivity sponge.
Firms and individuals must be capable of adapting to the environment.
Countries are interdependent and isolation is impossible today.
Interdependence and the global economyInternational may be crucial to a firm`s
survival and growth.
.
Significance of international marketingThe terms international marketing refers to
exchanges across national boundaries for the satisfaction of human needs and wants. International marketing affects consumers in many way, though its importance is neither well understood nor appreciated. the significance of international marketing may be explicitly discussed in order to dispel such nation.
International marketing significanceSurvival of the nations
Helpful of in the growth
Large potential of sales and profit
Benefits of diversification
Inflation and price modernisation
International marketing and standard of living
Thank you…..