future of mobile commerce ppt
TRANSCRIPT
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Guided by: Anand
S.Dhakade
M_COMMERCE
Presented By: Tapesh v. chalisgaonkar
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What is M_Commerce?
Use of mobile devices to
Transact
Communicate
Entertain
In simple terms,
M_commerce = E_commerce + Wireless Web
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Features of m-Commerce
Provision for cash deposits and withdrawals.
Ability for third parties to make deposits into a user account.
Ability to make retail purchase.
Over-the-air prepaid top-ups using the cash already in the account.
The ability to transfer cash between users account.
Provision for bill payments.
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Mobile Devices
Should be capable of
Bar code Scanning
Bar code Display
to connect to a data communication network to transmit the necessary information at the POS .
The device must use an identification method to uniquely and correctly identify the buyer and the information sent by the buyer.
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Protocols Used
GSM
3G Enhanced Data Rate For GSM Evolution (EDGE)
Universal Mobile Telecommunications System (UMTS)
High-Speed Packet Access (HSPA)
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Technologies
Wireless Networks (Bluetooth / Wi-Fi)
SMS
MMS
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Information Providers
Global Electronic Party
Information Register
Global Data Synchronisation
Network
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TRANSACTION OVERVIEW
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Infrastructure and steps in the process
Transaction part I
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Transaction part II
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Applications
Advertising & Promotion
In-store navigation
Comparison Shopping
Information & Extended
Packaging
Store Location
Authentication
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Applications
Payment
Interactive Publications
Ticketing
Cataloge shopping
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Advantages
.
More Convenience: the small size and ease of use of mobile receivers ,coupled with freedom from problems caused by infrastructure, makes for a higher degree of user convenience.
Expanded Reach: the presences of wireless link between the customer and the service provider eliminates the need for a fixed interface such as a computer for communication.
Quick access: connecting through a mobile is faster than dial-up connections using wire line modems.
Instant Connectivity(2.5G): Instant connectivity or “always on” is
becoming more prevalent .
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Limitations
Lack of Standards
Device Constraints
Weak processors
Limited memory
Tiny screens, poor resolutions
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