Future of Online Engagement,

Content Marketing & Lead Generation

Traditional Marketing Speaks At People, Content Marketing Speaks With People ~

Doug Kessler

The best way to persuade people is with your ears – by listening to them ~ Dean Rusk,

Former U.S. Secretary of State

Your goal should be to own quality time in your customer's inbox ~ Drew Davis,

Brandscaping

The future of Content Marketing is in your hands ~ David Hahn, LinkedIn

Buyer’s Life Cycle

Awareness Consideration Decision Loyalty

Content Is NOT about BLOG posts anymore

• Articles

• Blog Posts

• E-Books

• Brochures

• Case Studies

• Demo Kits

• E-mail

• Mobile Content

• Images

• Information Guides

• Research/Partner Reports

• Microsites/Webpages

• Online courses

• Podcasts

• Video casts

• Presentations

• Press Releases

• Product Data Sheets

• Reference Guides

• Resource Libraries

• FAQs

• Surveys

• Infographics

• Videos

• Webinars/Hangouts

• Influencer Content

• Whitepapers

• Widgets

• Workbook

• Cheat Sheets

Source: CMI/MarketingProfs

Effective Content Marketing Tactics

Creating Great & Successful Content

Engage Emotionally

Create Visibility

Amplify

Re-use

Help Your Customer

Tools You Should Consider Using..

Metrics

Consumption

Engagement

Amplification

Conversions/Goals

The Future Is….

Deliver Personalized Experience

Be Agile & Sustainable

Differentiate Noise Vs. Signal

Target Precisely

Get Ready To Be Trusted Or Busted

Stand Out From The Crowd

Key To Success is…