future of shopping is social
DESCRIPTION
a brief consideration of the evolution of shoppingTRANSCRIPT
The Future of Shopping is Social
(cc) Kate Carruthers, Headshift AustraliaNov 2010
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Shopping centres are not retailers
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Source: Inside the mind of the shopper: the science of retailing, Herb Sorensen
“ 80 % of shoppers’ time is spent … moving from place to place in the store, not looking at and purchasing items”
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Shopping has always been social
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Now competitors are not even other retailers or malls
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Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf
Source % Use
Search engines 52% Emails from merchants 42% Word of mouth/ recommendations from family or friends
31%
Print advertisements 30% Online marketplace (i.e. Amazon or eBay) 27%
Top 5 media for discovery of products & services
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Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf
“41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services with varying frequencies.”
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Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf
Discovery of new products & services via social networks
Percentage Age group
17% 18-34
8% 35-54
2% 55+
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Social shopping
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Collaborative shopping
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Location based social apps
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Putting it into perspective
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Consumers are: • Going mobile• Sharing information via social networks• Collaborating via social networks• Shopping for virtual goods • Starting to use augmented reality
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What do we really know?
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Slides: www.slideshare.net/carruthk
Business: www.headshift.com
Personal: www.katecarruthers.com
Twitter: @kcarruthers @headshiftoz
Where to find out more
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Sorensen, Herb, Inside the mind of the shopper: the science of retailing, Safari Tech Books (ISBN: 0131366130), 2009
Lowrey, Tina, Brick & Mortar Shopping in the 21st Century (ISBN: 9781410618252), Psychology Press, 2007
Report: Consumer Shopping Experiences, Preferences, and Behaviors, Oct 2010, Art Technology Group, Inc. , http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf
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References
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APPENDIXSome interesting data
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Source: http://weblogs.hitwise.com/sandra-hanchard/2010/09/private_shopping_clubs_continu.html
The rise of online shopping clubs
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Source: http://weblogs.hitwise.com/sandra-hanchard/2010/09/private_shopping_clubs_continu.html
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Source: http://weblogs.hitwise.com/alan-long/2010/03/shop_till_you_drop_the_competi.html
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Source: http://www.hitwise.com/au/datacentre/main/dashboard-1706.html
Search is directing shoppers to online resources
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Online aggregators are winning
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Source: http://www.hitwise.com/au/datacentre/retail/dashboard-1729.html
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Online specialists are winning
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Source: http://www.hitwise.com/au/datacentre/retail/dashboard-1729.html
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