future of social media in india
DESCRIPTION
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social mediaTRANSCRIPT
EXPLORING THE FUTURE OF SOCIAL MEDIA IN INDIA.
Economic times
•The new Indian consumer
•Social media’s role & opportunities
Economic times
India is the youngest country in the world& in the next 10 years 25% of the world’s workforce will be Indian.
Meet India’s digital natives
FROM “I CAN”TO “I WILL”
India today ‘Secret life of Indian teens’ ,feb 2011 issue
Technology:Creating a new Indian culture.
Rise of the creative class
& the ideas economy.
From life struggle to lifestyle challenges.
“The changing consumer will change the
role that social media plays in his/her life - here’s what social media could be like in the future & the opportunities it will
present to people & brands
”
www.nataliedee.com/
#1:SOCIAL MEDIA WILL BE USEFUL + FUN & NOT JUST FUN.
Do MORE, Do BETTER BY BEING MORE SOCIAL.
Get an education or solve a problem without ever leaving the network.
#2UGC to Co-creation
CO-CREATE FOR FUN.
Co-Create to better something,make a difference…
…or simply to be part of something inspiring.
#3:Content discovery will be smarter, more relevant & peer–recommended
‘What to follow’ instead of who to follow, things you ‘could like’ instead of things you like
#4:Power to thegroup
Gather your group through your phone, buy hyperlocal
Even before you buy, make shopping decisions with your friends
GROUP DATING:A SURPRISE SUCCESS STORY
#5:Video will become the next big thing in self expression as viewership will continue to grow
Mckinsey
YOUTUBE FOR PERSONAL PUBLISHING.
Mckinsey
Video ADS FOR SMALL BUSINESS
Mckinsey
#6:Social media will enable real world social change
Micro measures that cost (you) nothing
Brands actualizing change in partnership with consumers
Mckinsey
#7:Social media tools will augment other media
Simple ways to make anything social, even live events
Making packaging more social.
#8:Social media will improve real-life, location based experiences
CuratedContent + deals
Location services will help indians stay connected to india, anywhere
& of course, there will be some unintended consequences...
1. Social media will be useful + fun2. Co-creation in groups3. Smarter content discovery 4. Groups will become more powerful 5. Video: next big thing for self-expression6. Social media for real world change7. Other media will go social 8. Social tools will improve real life, location based
experience