future of voice seminar at uc expo 6 march 2012

8/2/2019 Future of Voice Seminar at UC Expo 6 March 2012

1/32

Future of VoiceUC Expo

Dean BubleyDisruptive Analysis Ltd

Dean Elwood

Voxygen Ltd

Martin GeddesMartin Geddes Consulting Ltd

2012 All Rights Reserved


2/32

Dean Bubley

Dean Elwood

Martin Geddes


3/32

Analyst

CriticEntrepreneurRealistConsultant

Dreamer


4/32


5/32

Voice

2012

Telephony

Video

VoicemailConferencing

Private voice and unifiedcommunicationsservices (e.g. Skype)

Now: PSTN,

2G & 3G

Future: Cloud,

Smartphones & LTE

Voice

2022

Telephony

Video, context, sense

Gaming, CEBP,surveillance, social

voice, TV voice, etc.


6/32

Consumer is

customerWho gets paid?

Zeroprice

Consumer is

product


7/32

Dean Bubley

Dean Elwood

Martin Geddes


8/32

Migrating towards a Telco-OTT world

UCExpo, London, 6th March 2012

[email protected]


9/32

The telecoms world today

Telco A Telco B

Telco C

On-net call /SMS C-C

Interconnectedcall & SMS A-B

IPPBX

IPPBX

Hosted IP-PBX

Copyright Disruptive Analysis Ltd 2012


10/32

The traditional vision of future

IP/4G telecom

Copyright Disruptive Analysis Ltd 2012 Mar 2012

Telco A Telco B

Telco C

On-net VoLTE/ RCS C-C

InterconnectedVoLTE & RCS A-B

+ usual federated

service benefits &

problems


11/32

But in parallel.

Copyright Disruptive AnalysisLtd 2012

Mar 2012

Businesscommunications

Consumerisation& BYOD External factors

Federated telecom services = Lowest common-denominator


12/32

Operators moving to OTT extension

services

Mar 2012

Telco A Telco B

Telco C

Interconnectedcall C-B

On-net rich IPcall & UC C-C

Telco Cs domain

OTT extension

Operator A is at a

competitivedisadvantage



13/32

Logical end-point? Full Telco-OTT

services

Mar 2012

Telco A Telco B

Telco C

On-net QoS-optimised call C-C

Telco Cs OTT

apps



14/32

Telco-OTT trend wider than

voice/messaging

Mar 2012

Comms Content Cloud Connectivity

More than 100 identified Telco-OTT services worldwide



15/32

Operator strategies & positioning

vary widely

Mar 2012

Telco-OTT enthusiasm

Strategicfocus

Tactical /niche

Skeptical

Internet-OTT

enthusiasm

Keypartnerships,

customisation,co-branding

Tacticalcollaboration

Hostility

Source: Disruptive Analysis Telco-OTT StrategiesreportCopyright Disruptive Analysis Ltd 2012


16/32

Dean Bubley

Dean Elwood

Martin Geddes


17/32

Mobile Network Operator OTT

Observations from the field

www.voxygen.co.uk


18/32

I heard the following statement at an MNO workshopyesterday

regarding a request to make a critical (for an OTTproduct) change to a piece of network infrastructure.

www.voxygen.co.uk


19/32

[Large vendor] says:they can do it,and it will be ready in

18 monthswww.voxygen.co.uk


20/32

This telco vendor model is

fundamentally flawed....if telco wants to play OTT

www.voxygen.co.uk


21/32

Question:

So how does a telco compete withViber, Skype, Insert-OTT-Name-Here?

www.voxygen.co.uk


22/32

Answer:

Think & act like an OTT.

www.voxygen.co.uk


23/32

Embrace open-source technology (own the code)

Embrace the culture, meaning

be agileremove boundaries/pre-conceptions

Build internal teams and capability Sever dependencies on the vendors

Less telco, more internet.

www.voxygen.co.uk


24/32

Dean Bubley

Dean Elwood

Martin Geddes


25/32

Example: A real

business-to-consumer call


26/32

Verbatim text

First saved message.

Sent September 29th at 9.39am.

Good morning, this is a message from HM Revenue and

Customs for Mr M R Geddes. If you could you returnmy call on telephone number 0845 38021427 quoting

the reference [DELETED]. Our office hours are 8am to

8pm Monday to Friday and we would appreciate a call

back no later than 8pm on Wednesday the 30th of

September. Thank you.

End of message.


27/32

This is a test message.

The service on this number iscurrently inactive.

And if we call HMRC back


28/32

ERP &

CRM

systems

Voice

Voicemail

SMS

Email

Apps

Facebook

Twitter

PUBLICENTERPRISES

#29

Efficient, Effective, Secure


29/32

PUBLICENTERPRISES

#30

Connect, Interact, Transact

TRANSACT

INTERACT

CONNECT


30/32

Telco-OTT Strategies & Case

Studies report & consulting

www.disruptive-analysis.com

Voice service & software design

OTT client software

www.voxygen.co.uk

Innovation consulting & speakingwww.martingeddes.com
http://www.disruptive-analysis.com/telco-ott.htmhttp://www.voxygen.co.uk/http://www.martingeddes.com/http://www.martingeddes.com/http://www.voxygen.co.uk/http://www.disruptive-analysis.com/telco-ott.htmhttp://www.disruptive-analysis.com/telco-ott.htmhttp://www.disruptive-analysis.com/telco-ott.htmhttp://www.disruptive-analysis.com/telco-ott.htm


31/32

Future of Communications

Workshops

London, UK 26th & 27th April 2012

Washington DC, USA 14th & 15th May 2012

Details & registration atwww.futureofcomms.com
http://www.futureofcomms.com/http://www.futureofcomms.com/


32/32

@disruptivedean/@DAPremium

disruptivewireless.blogspot.com

@deanelwoodblog.voxygen.co.uk

@martingeddeswww.futureofcomms.com
http://disruptivewireless.blogspot.com/http://blog.voxygen.co.uk/http://www.martingeddes.com/http://www.martingeddes.com/http://blog.voxygen.co.uk/http://disruptivewireless.blogspot.com/

future of voice seminar at uc expo 6 march 2012

Documents