future retail strategy

24
Samuel Pranata Sales & Marke0ng Martha Tilaar Group

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Post on 09-Jun-2015

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Retail Business is a huge industry. How to compete with the competitors. In order to maintain business sustainability, we need to have FUTURE RETAIL STRATEGY

TRANSCRIPT

Page 1: Future Retail Strategy

Samuel  Pranata  Sales  &  Marke0ng  Martha  Tilaar  Group  

Page 2: Future Retail Strategy

SHOP ‘Til You Drop

Page 3: Future Retail Strategy
Page 4: Future Retail Strategy

RETAIL  1.0  

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RETAIL  2.0  

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RETAIL  3.0  

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Lesson:  1  

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Lesson:  2  

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Lesson:  3  

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Lesson:  4  

   

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Lesson:  5  

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Future  Retail  Strategy  Sales  

•  Create  A2en3on  •  Create  Excitement  •  Create  Crea3ve  Sales  

Marke;ng  

•  Build  Iden3ty  •  Build  Emo3onal  •  Build  Community  

Page 18: Future Retail Strategy

For  consumers,  the  variety  of  the  contact  points  is  surprising  and  inspira;onal            (CREATE  ATTENTION)    

Page 19: Future Retail Strategy

Consumers  are  looking  for  the  comfort  of  the  known  and  the  excitement  of  the  new.  Henk  GianoOen                              (CREATE  EXCITEMENT)    

Page 20: Future Retail Strategy

If  it  doesn’t  sell,  It  is  not  crea;ve  David  Ogilvy        (Create  Crea;ve  Sales)    

Page 21: Future Retail Strategy

Having  an  iden;ty  is  one  thing.  Being  born  into  an  iden;ty  is  quite  a  different  maOer.  Henry  Rollins                                        (BUILD  IDENTITY)    

Page 22: Future Retail Strategy

Starbucks  

You  walk  into  a  retail  store,  whatever  it  is,  and  if  there's  a  sense  of  entertainment  and  excitement  and  electricity,  you  wanna  be  there.  Howard  Schultz                                                    (BUILD  EXPERIENCE)    

Page 23: Future Retail Strategy

Every  successful  individual  knows  that  his  or  her  achievement  depends  on  a  community  of  persons  working  together.  Paul  Ryan                                    (BUILD  COMMUNITY)    

Page 24: Future Retail Strategy

Reference  •  Melanie  Mcintosh  (Inspire  Retail  Solu3on)  

•  1:1  The  Essence  of  Retail,  Michael  Van  Tongeren  

•  February  25,  2008    ·∙  Filed  under  News  Clips  ·∙Tagged  American,  effec3ve  merchandising,  how  to,  Marke3ng,  Merchandising  

•  Source  Picture:  Coloribus,  Youtube  and  Internal  Company