FutureChallenges – Content Strategy

Gütersloh, July 2011

The New FC_org Content Strategy

FC_org is not a blogging platform

It is all about the correlations between the global mega-trends

Content Packages

Content Strategy

Lead

Article

Local views

Local views

Policy Wiki

Data Sets

Links

Studies

Videos

Photos

“Local Views” (Blogposts)

Regional

Personal

Linked to lead article

Same/different challenges in the author’s country/region?

(Controversial) Comment on the lead article

Contrary Opinion to the lead article

Shorter than lead article

Ensuring the weekly flow on FC_org

Uploaded on the “blog” (landing page)

Content Strategy

Some elements of a good blogpost

Regional/National perspective

Personal and judging style

Correlations already in the headline clear link to the lead article

Lots of Links

Questions – raising additional points to think about

Content Strategy

Some elements of a “failing” blogpost

Report style

Simple summary of other articles

Correlations are covered only implicitly link to the lead article is not clear

Regional perspective only implicitly

Links are missing

Eager making moment is missing

Content Strategy

Role of the Regional Editors

Activate the regional groups

Find new bloggers from countries which are not covered yet

Organize weekly “local view” of the groups

Edit local views with regard to their clear linkage to one of the Content Packages

Comment “local views” and “lead articles”

Use Twitter and Facebook to promote your activities – and encourage the bloggers to do the same

Content Strategy