futurem 2014 - anatomy of a viral video
TRANSCRIPT
Anatomy of a Viral Video
# FUTUR EM
Kazi Ahmed @kaziahmedVP, Group Digital DirectorMediahub/Mullen
Eric Williamson @edubble_uSVP, Director of Digital & Content StrategyMullen
Jon Ruby VP, Crea@ve DirectorMullen
www.mullen.com/worldstoughestjob
post·mor·tempōstˈmôrtəmnoun
A methodical fact-finding mission of learning from previous actions that we all agree we should definitely do after every initiative…but never actually do.
2.7M IMPRESSIONS
800K SOCIAL SHARES
MOST SHARED ADWEEK ARTICLE OF ALL TIME
INFLUENCED 13+ OTHER MEDIA OUTLETS
5. BE COOL UNDER PRESSURE
1. DON’T ASSUME ON INSIGHTS2. PR IS A MUST
3. DAY ONE IS KEY4. LAUNCH ALONE
6. EMOTION = SHARING