futureworld. social media. now and then
DESCRIPTION
Part of the FutureWorld Social Media MasterClass. Introduction to social culture and where it all might go by 2020.TRANSCRIPT
The Social Media MasterClass 2011
The Social Imperative
‘s
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Copyright 2011 All Rights Reserved
Strat backwards
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Social Media. Now & Then.
Relax. It’s actually really easy.
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Let’s get serious though. :)
Order of business #1:Forget the phrase “social media”
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Order of business #2:Understand why it’s growing so quickly.
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Order of business #3:Look what happened to the dog.
Full credit to Gary Vaynerchuk for the great metaphor! Copyright 2011 All Rights Reserved
Order of business #2:Look what happened to the dog.
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There are also some values and principals we need to understand…
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Motivations for a person to communicate with a brand…
• Product Involvement (the experience is so novel that is must be shared)
• Self Involvement (sharing knowledge is a way to gain attention and show connoisseurship)
• Other Involvement (reach out and help, express friendship and caring)
• Message Involvement (message is so humorous or informative that it must be shared)
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Brought to you by the Harvard Business Review, 1966
Let’s get crazy for a second…
How far might this go?
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The year is…2020
9 years, btw…Is enough time to create another Facebook and
a half!
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In 2020…
The concept of friends has been altered forever.
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50 % of your employees are no longer at your office.
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In 2020…
School Exams… now with Internet Access!
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In 2020…
Traditional advertising is dead. Peer referral is how we buy our products now.
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In 2020…
50 % of your employees are no longer at your office.
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In 2020…
Humanity enters
Intellectual Rehab
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In 2020…
Companies enter
Moral Rehab
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In 2020…
We see the rise of the serial entrepreneur.
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In 2020…
Long tail leaders.Long tail government.
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How will your
business
react?