futuring etiedtiexecutive education reflections - unicon · 8 teams , 16 scenarios8 teams , 16...
TRANSCRIPT
FuturingE ti Ed tiExecutive EducationReflectionsReflections
2014 UNICON Directors´ Conference @HKUST2014 UNICON Directors Conference @HKUSTApril 3, 2014 © Mia de [email protected] www.profitpowereconomics.com
3 Tools10 Focal Questions of the Unicon Conference participantsQ p p16 Scenarios created by the Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsI li ti d A tiImplications and ActionsTake Aways
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
3 Tools:Steps in Scenario PlanningSteps in Scenario Planning7 Steps to the Focal Question12 Power Nodes and 3-D Competition
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
Steps in Scenario Planning• Identify Focal Questions• Bring outside in, expand mental maps
Identify Driving Forces Uncertainties• Identify Driving Forces, Uncertainties• Identify Power Node Dynamics in 3-D Competition• Develop Scenarios• Present the Scenarios, Tell the Story• Sense the environment• Use Scenarios: Implications Actions• Use Scenarios: Implications, Actions
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
Identify the focal questions
ff f© Copyright by Mia de Kuijper 2010. All rights reserved.
The official future The 7 questions
Bring the Outside in, Expand Bring the Outside in, Expand MentalMental MapsMapsMental Mental MapsMaps
© Copyright by Mia de Kuijper 2010. All rights reserved.©1984 FarWorks, Inc.
The rabbit that is already in the hat
A driving force is an issue/force/trend that is already at work and that will shape the futurealready at work and that will shape the future inevitably—we just do not know yet how
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
1 Brand 2 Secret 3 Regulatory 4 Focused1. Brand 2. SecretIngredient
3. RegulatoryProtection
4. FocusedFinancialResources
5. CustomerBase withSwitching
6. ProprietaryProcess
7. DistributionGateways
8. DominantPosition ina Layer
Cost
9. IncreasingM l
10. AikidoA
11. Filtersd
12. HubsMutualUtility
Assets andBrokers
© Copyright by Mia de Kuijper 2010. All rights reserved.
Industry boundaries are fading:
Increasing number of competitive dimensions
3-D competitive battles
© Copyright by Mia de Kuijper 2010. All rights reserved.
3 Tools10 Focal Questions of the Unicon Conference participants and Q p pQuestionnaire results16 Scenarios created by the Unicon Conference participants4 Winning Scenarios voted by Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsImplications and ActionsTake Aways
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
Top-10 Focal Questions:Faculty Client balance1. Faculty - Client balance
2. Competition, new entrants3. Growth, new markets4. Technology as enabler or threat5. Anticipating the future; avoid the piano, valley or cliff?6. Economic swings7. Exec Ed business model/Value Proposition: sources of
differentiation, innovation8. New Generation learning needsg9. Shortage of resources10. Client skills, partnerships
© Copyright by Mia de Kuijper 2010. All rights reserved.
FUTURING Executive EducationQuestionnaire Results Q2a: which trends, drivers Quest o a e esu ts Q a c t e ds, d e sgive you cause for concern or excitement?
# of mentions
Entrants, MOOCs
Faculty Mismatch
Blended, Technology
Globalization
Price, cost # of mentions
Open vd Custom
Demand growth
© Copyright by Mia de Kuijper 2010. All rights reserved.
0 5 10 15 20
FUTURING Executive EducationQuestionnaire Results Q2b: Which UncertaintiesQuest o a e esu ts Q b c U ce ta t escould deliver upside or downside surprises?cause s # of Mentions
B-model, consolidation
Economy
Technology# of Mentions
Funding
Entrants
0 5 10 15 20
© Copyright by Mia de Kuijper 2010. All rights reserved.
3 Tools10 Focal Questions of the Unicon Conference participants and Q p pQuestionnaire results16 Scenarios created by the Unicon Conference participants4 Winning Scenarios voted by Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsImplications and ActionsTake Aways
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
8 Teams , 16 Scenarios8 Teams , 16 Scenarios
1. Parthenon1. ParthenonC-Sweet
2. Black DeathNirvana
3. Happy Days#Plugged In
4. Match.eduCOOCs
5. Viral AcademicsKa-Ching
6 Personal Trainer6. Personal TrainerMcDonald´s
7. iWorldMiddle EarthMiddle Earth
8. Wiki-Learn3 Tenors
Faculty vs Clients needsDelivery, learning stylesTechnologyTechnologyResource availabilityClient relationshipspPartnershipsCompetition
lEconomic cycles
© Copyright by Mia de Kuijper 2010. All rights reserved.
8 Teams , 16 Scenarios, 4 ¨Winners¨8 Teams , 16 Scenarios, 4 Winners
1. ParthenonC-Sweet
2. Black DeathNirvana
3. Happy Days#Plugged In
4. Match.eduCOOCs
5. Viral AcademicsKa-Ching
6. Personal TrainerMcDonald´s
7. iWorldMiddle Earth
8. Wiki-Learn3 Tenors
3 Tools10 Focal Questions of the Unicon Conference participants and Q p pQuestionnaire results16 Scenarios created by the Unicon Conference participants4 Winning Scenarios voted by Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsImplications and ActionsTake Aways
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
4 Scenarios: Implications and Actions4 Scenarios: Implications and ActionsMatch.edu• Competition will be harsher from outside the industryCompetition will be harsher, from outside the industry• Is consolidation a solution / possibility?• More assessment, demonstrate value-added
T h l i i• Technology is coming• Be cutting edgeBlack Death• Faculty is a necessity and a problem• Transform problem into a solutioniWorldiWorld• Threat of obsolescence of Exec Ed, buildings, faculty• Aikido skills: listen to voice of the clients /market, act quicklyC S tC- Sweet• Narrow market, risky business• Cooperation, allignment with competitors
3 Tools10 Focal Questions of the Unicon Conference participants and Q p pQuestionnaire results16 Scenarios created by the Unicon Conference participants4 Winning Scenarios voted by Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsImplications and ActionsTake Aways
© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper
We need to take positive steps and make plans forFaculty: problem or solution/cooperationCompetition: problem or partnershipCompetition: problem or partnershipTechnologyClients: relationships, needs, responsep , , pEconomic Cycles
CO d h f d lUNICON provides us with a unique forum to develop positive action and to share experience
© Copyright by Mia de Kuijper 2010. All rights reserved.
Identify the focal questionThe 7 Steps
1. What keeps you awake?2. How would you describe the current state of affairs? What were
the turning points? What were the largest mistakes, smart ? Wh t th l ?moves? What are the lessons?
3. What would be a good outcome/scenario ?What would be the positive drivers? What stands in the way?
4 What would be a bad outcome/scenario?4. What would be a bad outcome/scenario? What drivers could lead to that outcome?
5. If money, resources, were limitless, what would you change?6. Oracle Question: What is your one question to the Oracle?6. Oracle Question: What is your one question to the Oracle?
How far into the future would you like her to see?7. Legacy Question: How would you like to be remembered?
© Copyright by Mia de Kuijper 2010. All rights reserved.