fvcp google analytics setup and use for landing pages
DESCRIPTION
Bob Snodgrass's Fox Valley Computing Professionals presentation on analytics, including setting up Google analytics,funneling, and events.TRANSCRIPT
- 1.
2. Pick your Spots
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- Audience
- 3. Scope and Focus
4. Quality vs. Quantity 5. Where can you create a conversation? 6. CustomizedLanding Pages for your Website
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- What's your goal?
- Promo, Educate, Research, Join
Determine the message/s 7. What kind of Link? Where will it take them?
- Home Page, Products, Services
8. Specialty Page This is the Custom Landing page 9. Components of a Landing Page
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- Content that matches the message that brought them
- 10. Simple Action Step What you want them to do Your Conversion
11. Options to Comment, Join, Share, Look further 12. Getting Started withGoogle Analytics
- Setup your Own
13. Add your technical people 14. Get a benchmark 15. Make reasonable assumptions 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. Who Won the Drawing? 33. Thanks for Coming Bob Snodgrass 630-781-9883 net2Community.com Email: bsnodgrass@ twitter:bsnodgrass LinkedIn: http://www.linkedin.com/in/bobsnodgrass