g 2 industry analysis

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comprising: 05_ANJALI SINGH 28_PALLAVI JAISAWAL 29_PRAKASH C. DAS 33_RAJEEV RANJAN 38_RUPESH KUMAR

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Page 1: G 2 Industry Analysis

comprising:05_ANJALI SINGH

28_PALLAVI JAISAWAL

29_PRAKASH C. DAS

33_RAJEEV RANJAN

38_RUPESH KUMAR

Page 2: G 2 Industry Analysis

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Page 3: G 2 Industry Analysis

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C o n t e n t s:I. Web Browser Industry: An OverviewII. Structure of the Web-browser IndustryIII. Key Players of the IndustryIV. Web-browser Demographics: IndiaV. Usage Pattern of Netizens in IndiaVI. Frequency of Internet Usage & Access Points: IndiaVII. Factors Governing Internet Access in IndiaVIII. Key Success FactorsIX. SWOT AnalysisX. Porter’s Five Forces’ AnalysisXI. Future ProspectsXII. Conclusion

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I. WEB BROWSER INDUSTRY: AN OVERVIEW:

A Web browser is basically a software application that facilitates “netizens” to display and interact with text, images, videos, music, games and other information typically located on a Web page at a Web-site; thus allowing them a quick and easy access to information provided on the Web pages.

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II. STRUCTURE OF THE WEB-BROWSER INDUSTRY:

In terms of Global Usage Share, Internet Explorer is the market leader with a usage share of 68%.

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III. KEY PLAYERS OF THE INDUSTRY:. .

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IV. WEB-BROWSER DEMOGRAPHICS: INDIA:The youth of India forms the overwhelming proportion of internet users in the country. In fact, school and college going kids account for 35% of internet users, workers in the age group of 25-50 account for another 45% and older people account for the remaining 20% or so.

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V. USAGE PATTERN OF NETIZENS IN INDIA:

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VI. FREQUENCY OF INTERNET USAGE & ACCESS POINTS: INDIA:

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VII. FACTORS GOVERNING INTERNET ACCESS IN INDIA: Connection time; Browsing Charges; Necessity of dynamically competent browser which facilitates downloading content and

offline reading facility; Liberalized Broadband Policy; Internet Telephony getting comparatively much cost-effective vis-à-vis the conventional

telephone; Various government measures/policies, viz, MCA-21, e-governance project, Mandatory e-

filing of corporate taxes, encouraging drastic slashing of PC/Laptop and peripheral devices’ prices, etc;

Various emerging access technologies, inter alia, Optical Fiber Technology(OFT), Digital Subscriber Lines(DSL) on Copper Loop, Franchised Cable TV Network, V-SAT & DTH Satellite Media, TWT(Terrestrial Wireless Technology), etc.

People switching to Internet for performing even their routine tasks such as, bill payments, ticketing, banking which were earlier done manually are now preferred over the Internet.

Continuous improvement in email features; Popularity of entertainment activities like online gaming, video downloads has increased the

share of entertainment segment in the main applications used. Emergence of Niche websites like matrimony, news, jobs etc.

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VIII. KEY SUCCESS FACTORS:

Technology: This is the backbone of Internet hardware. It includes Broadband, Wi-Fi, Wi-MAX, Optical Fiber Cable, DSL, etc.

Access: This acts as a platform through which a person starts using the Internet. The number of touch points is already on a rise but more needs to be done due to slowdown in broadband growth.

Content: Understanding the requirements of the people and delivering them over the Internet is required to increase the usage.

Awareness: How is it useful? How can I use it? From where I can use? These type of questions need to be answered to target the masses. These four things need to be targeted strategically in a pragmatic manner to expand Internet usage in India.

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IX. SWOT ANALYSIS:Strengths:Ever expanding user base;Vast unexplored user-base;The only interface to access internet;Virtually attained the status of “inevitable necessity” of the contemporary age;Established itself as the prime “cost-cutting tool” of the day, especially work-place;The best efficient tool for infusing and facilitating transparency in the system.

Weaknesses:• Prone to virus, malware attacks;• Internet dependent;• No prior user-interface

Opportunities:Vast potential for e-business;Enormous global expansion potential;Vast unexplored user-base;Access and exposure to emerging technology

Threats:•Increasingly stiffer competition;•Government policy/regulations;•Emergence of a new player;•Emergence of yet another advanced product;•Technological advancement rendering the existing ones obsolete;•Security threat perceptions.

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X. PORTER’S 5-FORCES ANALYSIS:1. Degree of Rivalry:

Rivalry in the web browsers industry in Very Fierce & Intense due to: High Fixed Entry Cost No Switching Cost for consumers Brand identity is important Improving on the various features on a regular basis is significant All rivals have more or less same attributes

2. Threat of Substitutes:

The threat of substitutes in this industry particularly is fairly non substantial, as Access to internet is not possible by any other means without these web interfaces. Though internet can be accessed through mobiles, but mobile web interfaces are not the substitutes for computer web browsers.

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3. Barriers to Entry: The barriers to entry in the web browser or internet software industry are substantial due to:

~ Microsoft and Mozilla have radically improved their web interfaces and keep releasing the new versions;

~ There is no such thing as the perfect web browser, thus a better web browser invented by a company will critically affect another;

~ Search tools are easily scalable;

~ While there is not a great degree of “legislative interference”.

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4. Buyer Power:

The power axis is tipped in favor of consumers as: The number of users defines their fate. More users you get, more

advertisements would come your way. Use of browsers are becoming more sophisticated a demanding. Substitutes are available and that too at the same price – free. No real reviews are undertaken on what features the web

community would like to see so each browser company employs researches to straw poll/guess direction

Two client groups – web community wanting to browse the internet and the organizations such as search engines – have to satisfy the both clients equally.

Threat of backward integration.

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5. Supplier Power:

Substantially tipped in supplier’s favour through Competition elimination and substitution such as:

Microsoft providing IE preloaded with windows XP, vista, et cetra Microsoft embedding their search tool into their web browser,

internet explorer Google launching its own web browser, Google chrome. Threat of forward integration – e.g., Internet explorer may not

perform as well with new software release from Mozilla and apple.

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XI. FUTURE PROSPECTS:The reducing cost of PCs & Internet connection along with effort from telecom and Internet service providers to increase the cyber cafés and GPRS enabled mobile phones will help in increasing the touch points. More efforts will also be required to increase broadband penetration as it provides the ecosystem for increasing stickiness of various internet applications.

XII. CONCLUSION:After analyzing the various dimensions of the Web-browsing industry, it is pretty clear that in spite of a fierce intra-industry competitive rivalry; it is a perpetually growing and attractive industry, both in terms of horizontal as well as vertical growth. Therefore an industry player, be it even a new entrant, can eventually emerge out as the market leader if it pursues perpetual innovation, constantly brings forth newer user friendly features & executes strategic smart moves to pre-empt its rival’s.

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THANKTHANKYOUYOU

Our Special Thanks to:• Wikipedia;•“India-2008” by Publications Division, Ministry of I&B, Government of India;•Department of IT, Ministry of Communications & IT, Government of India;•Department of Telecommunications, Ministry of Communications & IT, Government of India;•The Telecom Regulatory Authority of India;•“Architecture and The Evolution of the Modern Web Browser” by Alan Grosskurth & Michael W. Godfrey, University of Waterloo;•http://www.hydonline.com•http://www.indiastat.com•Broadband Policy-2004, vide File No-813-07/03-LR of Department of Telecommunications, Ministry of Communications & IT, Government of India;•Slides and Hand-outs provided by Dr. Hemand Padhiari after his CBS discourses.