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Fundraising Case Study: Calvin College GBB

• How did Calvin use on and off campus networking to identify potential donors?

• Once Calvin identified these individuals, what was the best way to nurture the relationships so as to create mutual-benefit?

Ashley Luse – President

Brendan Snyder – External V.P.

Trevor Deters – Internal V.P.

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Networking within the College

• Department Faculty– One of our professors had heard about a new

grant that matched our profile

• College Staff & Administrators– These people control our annual club budget

• Development Office– These people approve our fundraising

proposals as well as connect us with donors

• Alumni Department

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Networking Externally

• Personal Connections– Some of our students know business owners

• Local Business Owners– We received funding from a local bakery

• Other Community Members– We used the internet to connect

• Local Non-Profits and Foundations– We attended an int’l development conference

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Developing Partnerships

• Relationships based on Common Interest– Donors with a passion for business, and development

will have a passion about ensuring your project and group success

– Think about your in-country project, and find local entrepreneurs in the US who are doing similar work

• Think of donors as partners– Ask for their advice and expertise– Keep Them informed through project reports, meeting

invites and events

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Sustaining Relationships

• Follow Through– Debrief donors after each brigade, explaining the

results of their donation, and the new needs that have developed

– They know that success is long-term, and will value it more if they feel a personal commitment

• Develop a structured commitment– Ask for long-term commitments, and set up structured

donation plans for your org.

• Invite them to come on a brigade!