g free sweets
DESCRIPTION
style guideTRANSCRIPT
Style Guide
9
Style Guide
10
Logo Standards
The logo serves as the visual representation of the company. AKA its the face G Free Sweets! And just like your own face, it needs to be presented in a professional and consistent manner to maintain brand integrity. It consists of three elements: G Free Sweets symbol, G Free Sweets wordmark, and tagline. The
preferred version is the full color and the uses for all versions are outlined below. The logo should never be typeset, recreated or altered, which could cause inconsistancies that dilute the impact of the brand’s power.
Full Color Logo - for use on white backgrounds or where there is sufficient contrast betweeen the logo and the background for reproduction.
One Color Logo - for use when color reproduction not available.
Inverted Logo - for use when full color reporduction is not an option or viable solution dark or black backgrounds.
Full Color Logo Inverted LogoOne Color Logo
Style Guide
11
Logo ClearspaceAll logos have been presized to include the 1/2 inch clearspace to ensure the logo has breathing room and stands apart from other page elements.
The G Free Sweets minimum size is based on the width of the word mark, which should not be reproduced in a size smaller than 2.2 inches in width. The smallest size the label should
be rereproduced is 1 inch in width.Additionally, a symbol only logo has been created. It is 90 px and is small enough for web banners and product packaging.
Minimum Size
2.25 X 1.6 in 1.1 X 1.6 in
Style Guide
12
Logo Misuse Incorrect use of the G Free Sweets logo compromises its integrity and effectiveness. Below are a few examples of its misuse.
Don't change the font Don't alter logo colors Don't combine logo with other text
Don't use logo in greyscale Don't stretch or distort the logo
Don't rearrange the elements of the logo
Style Guide
13
Color Palette
C:0 M:50 Y:0 K:0
R:255 G:153 B:204
Web#FF99CC
C:38 M:75 Y:100 K:48
R:102 G:51 B:0
Web#663300
C:0 M:50 Y:0 K:0
R:255 G:153 B:204
Web#FF99CC
C:44 M:69 Y:14 K:0
R:153 G:102 B:153
Web#996699
C:0 M:75 Y:85 K:0
R:255 G:102 B:51
Web#FF6633
C:18 M:44 Y:0 K:0
R:204 G:153 B:204
Web#CC99CC
C:19 M:64 Y:32 K:0
R:153 G:102 B:204
Web#CC6699
C:0 M:47 Y:100 K:0
R:255 G:153 B:0
Web#FF9900
C:78 M:53 Y:0 K:0
R:51 G:102 B:204
Web#3366CC
Style Guide
14
Brand Typography
Typography
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Header: ChalkboardBold12pt
Body Text: ChalkboardRegular12pt
Folio: BelleroseLight12pt
Title: Marker FeltWide36pt
Style Guide
15