GLOW IN THE DARK TORCH LIGHTEdward Putra Tanbun

Paulus Sanjaya

OUR PRODUCT

Our Product are “ Glow in the dark torchlight” a torchlight that can be found when there are a state of no electricity / Black out.

BACKGROUND

The purpose of this torchlight are to bring easiness to its user, so they can find the torchlight easily when there are black out with the help of the “Phosphor”

ORIGINALITY AND INNVOATION

We didn’t find any torchlight that have phosphor on it, so sometimes when there are blackout it’s hard for people to find torchlight that can give them light and help them while there are black out.

RAW MATERIALAcrylic PaintPhosphorWaterThinner

Acrylic Paint

Phosphor

30%

70%

PACKAGING

We use plastic packaging for the first layer and then we put it in the Box Packaging.

PRICE

The Price of Glow in the dark torchlight : Rp. 30.000 – Rp. 35.000 Depends on how much they buy.

The price for the Torchlight itself :15.000 For the torchlight1.000 For the Paint500 For the Packaging500 For the Phosphor

Total Production Cost: Rp. 17.000,00 So The Net Profit : Rp 35.000 – Rp 17.000 : Rp.

18.000

STP

STP : Our Segment are Rural area Village

Targeto Family Householdo Older peopleo Middle to low social class

Positioningo Make our product one of primary needs

PDB

Positioningo Make our product one of primary needs

Differentiationo Whole Body Glow in the darko Stylisho Multi functiono Better Improvement

Brandingo We use our own brando We are trying to make the copyright of our brand