g raphic e lements. border plain or decorative frame around any page element can bring focus
TRANSCRIPT
GRAPHIC ELEMENTS
BORDER Plain or decorative frame around any page
element can bring focus.
BORDER
BLEED Extending a picture beyond the edge of the
page, leaving no external margin
BLEED
BLEED
BUTT To join elements without overlapping or
space between
BUTT EXAMPLES
COLLAGE A grouping of photos, often COBs, which
overlap and do not have captions.
COLLAGE EXAMPLES
COLLAGE EXAMPLES
COLLAGE EXAMPLES
CORNER EFFECT Modify the shape of corners, i.e. rounded,
inverse, bevelled, inset.
CORNER EFFECT EXAMPLES
CORNER EFFECT
COB (CUT OUT BACKGROUND) A photo with the background cut away using
Photoshop.
COB (CUT OUT BACKGROUND)
COB (CUT OUT BACKGROUND)
DROP SHADOW Shadow applied to photo/text to add depth.
DROP SHADOW
DROP SHADOW
FEATHERED EDGES Soften edges of object or picture.
FEATHERED EDGES
FEATHERED EDGES
FEATHERED EDGES
GRADIENT Type of screen that changes from one colour
or value to another.
GRADIENT
GRADIENT
GRADIENT
MORTICE Cutting away a part of a photo so that type
or another element may be inserted. (Different from COB, because it is not cut all the way around).
MORTICE
MORTICE
RULE LINES Lines of varying widths used to graphically
link/separate elements on a spread. They are often used to separate a block of
copy or adding character to a headline.
RULE LINES
RULE LINES
SCREEN Percentage of black ink (gray screen). This
technique gives the effect of colour in a black and white layout.
Gray screen may be used for rules lines, text boxes, initial letters, headlines, etc.
SCREEN
SCREEN
SHAPES Shapes can bring visual interest. Shape tools
include rectangle, ellipse, polygon.
SHAPESsymbolizes infinity and protectiveness.
symbolizes honesty & stability.
symbolizes action or conflict
SHAPES
OUTLINES An outline is when a line is drawn around an
element
TRANSPARENCY Applying transparency to objects allows you
to see through an object. This is also known as “Opacity”.
TRANSPARENCY
TRANSPARENCY
TRANSPARENCY
TYPE ON A PATH
TYPE ON A PATH
TYPE ON A PATH
TYPE ON A PATH