ga uxd 43 final presentation ignite -...
TRANSCRIPT
![Page 1: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/1.jpg)
IGNITEGA UXD 43 FINAL PRESENTATION
![Page 2: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/2.jpg)
PEOPLE WANT TO CURATE ACTIVITIES FOR A PERIOD OF TIME, BUT IT’S DIFFICULT TO FIND THE RIGHT OPTIONS.
User Pain Point Hypothesis
PROBLEM STATMENT
![Page 3: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/3.jpg)
HOW DO PEOPLE DISCOVER ACTIVITIES AND MAKE DECISIONS ABOUT WHAT TO DO?
![Page 4: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/4.jpg)
RESEARCH PHASE 1: HYPOTHESIZING & PROBLEM SCOPING
USER INTERVIEWS & COMPETITIVE ANALYSIS
▸ Decision making tools vary —frequently a combination of word of mouth, “near me” searches, and validation with 3rd party resource.
▸ Consistent decision-making criteria across the board: price, distance, reviews, quality of food & location, expected ambiance.
![Page 5: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/5.jpg)
RESEARCH PHASE 1: HYPOTHESIZING & PROBLEM SCOPING
PRIMARY PERSONAS & USER NEEDS
▸ Plans events in advance for friend group, looking for variety of activities
▸ Convenient, reasonably priced, “knowing” it will be fun for everyone
▸ Indecisive friends, managing preferences is stressful, planning evening of activities is scattered
Goals & Motivations
Habits & Characteristics
Frustrations & Pain Points
▸ Busy limited time to make decisions and spend with friends
▸ Wants to get the most out of available evenings, looking for cool atmosphere
▸ Logistical uncertainty / surprises (ex: crowds, ambience, weather, cover charges, waits, closing times)
![Page 6: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/6.jpg)
PEOPLE WANT TO EFFORTLESSLY FIND THE RIGHT GOING OUT SPOT; SPEND MORE TIME/ENERGY ON THEIR FRIENDS.
Updated User Pain Point Hypothesis
UPDATED PROBLEM STATEMENT
![Page 7: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/7.jpg)
WHAT DO PEOPLE CARE ABOUT WHEN MAKING GOING OUT DECISIONS?
![Page 8: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/8.jpg)
![Page 9: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/9.jpg)
RESEARCH PHASE 2: ANALYZING & PROBLEM CLARIFYING
PROTOTYPING & USER TESTING
▸ Users want to feel confident the place they decide to go will be “a hit” - from the perspective of both the locale’s quality and their friends’ enjoyment levels.
▸ Users want to make quick decisions with only relevant-to-them decision-making parameters.
▸ Users want to keep logistics management to a minimum; spend majority of time focused on friends. AMBIENCE
COMPANYQUALITY
![Page 10: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/10.jpg)
![Page 11: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/11.jpg)
ENABLE MILLENNIALS TO EXPERIENCE A NIGHT OUT WHERE LOCALE DISCOVERY IS HYPER-RELEVANT & FUN; LOGISTICAL COMPLEXITY IS PAINLESS.
OBJECTIVE
![Page 12: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/12.jpg)
IMAGINE YOU WANT TO GO OUT WITH YOUR FRIENDS TONIGHT. WHAT DO YOU DO?
goo.gl/WpAOzD
![Page 13: GA UXD 43 FINAL PRESENTATION IGNITE - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... · ga uxd 43 final presentation. people want to curate activities for a period](https://reader035.vdocument.in/reader035/viewer/2022062602/5ede59d2ad6a402d6669ac55/html5/thumbnails/13.jpg)
QUESTIONS?