gab in sabah - dmdcdmdc.com.my/web/wp-content/uploads/2014/08/morning-post... · 2015. 12. 31. ·...
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Advertisement rates effective 1st Jan 2016
DM COMMUNICATIONS SDN BHD99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
No. 1 Chinese Daily Newspaper in Tawau
No. 1 Chinese Daily Newspaper in Sandakan
Title : Morning Post (Tawau)Category : Chinese DailyCirculation : 9,163 copies (source: ABC Report June 2015)Format : BroadsheetFrequency : DailyLanguage : ChineseRate : RM 4.50 pccmCoverage : Sabah – Tawau only
Profile:• No. 1 Chinese Daily Newspaper in Tawau• The HIGHEST circulation copy among all the dailies in Tawau
(including Chinese , English & Malay titles)• Able to cover 70% of Chinese readers in Tawau
(source: TNS Research International 2010)
Morning Post
Tawau Chinese Newspaper CirculationPublication Circulation (Tawau only)
Morning Post 9,163Competitor A 2,730
Competitor B 580
Competitor C 6,825
Source: ABC Report Jun 2015
Title : Merdeka Daily News (Sandakan)Category : Chinese DailyCirculation : 5,313 copies (source: ABC Report June 2015)Format : BroadsheetFrequency : DailyLanguage : ChineseRate : RM 4.50 pccmCoverage : Sabah – Sandakan only
Profile:• No. 1 Chinese Daily Newspaper in Sandakan• The HIGHEST circulation copy among all the dailies in Sandakan
(including Chinese , English & Malay titles)• Able to cover 70% of Chinese readers in Sandakan
(source: TNS Research International 2010)
Merdeka Daily News
Sandakan Chinese Newspaper CirculationPublication Circulation (Sandakan only)
Merdeka Daily News 5,190Competitor A 3,200
Competitor B 562
Competitor C 2,215
Source: ABC Report Jun 2015
No.1 Chinese Paper in East Coast Sabah 沙巴(东海岸)第一华文报章
Tawau Household Paper (Local Bulletin)
Publication : Morning PostLanguage : ChineseFormat : Broadsheet
: 54cm x 10colCirculation : 9,163 (ABC Jun 2015)
Advertising RateCasual Rate : RM 4.50 per.cm.colClassified : RM 4.50 per.cm.colAnnouncement : RM 4.50 per.cm.col
Color Loading- Full Color : + 150%- 2 Spots Color : + 100%- 1 Spot Color : + 50%
Position Loading- Front Page : + 100%- Back Page : + 50%- Front Half Right : + 30%- Front Half Page : + 25%- Creative Buy : + 30%- Center Spread : + 30%- Others Specific Page : + 20%
RATE CARD 2016Sandakan Household Paper (Local Bulletin)
Publication : Merdeka Daily NewsLanguage : ChineseFormat : Broadsheet
: 54cm x 10colCirculation : 5,313 (ABC Jun 2015)
Advertising RateCasual Rate : RM 4.50 per.cm.colClassified : RM 4.50 per.cm.colAnnouncement : RM 4.50 per.cm.col
Color Loading- Full Color : + 150%- 2 Spots Color : + 100%- 1 Spot Color : + 50%
Position Loading- Front Page : + 100%- Back Page : + 50%- Front Half Right : + 30%- Front Half Page : + 25%- Creative Buy : + 30%- Center Spread : + 30%- Others Specific Page : + 20%
Special Buy
- Ear Space* : RM 350- Front Page Panel : RM 2,250- Wrap Around : RM 20,000
Technical Data (Same)
- Paper Size : 54cm (H) x 34cm (W)- Column Per Page : 10 Columns
Column Per Width (Same)- 1 Column : 3.4cm - 6 Columns : 20.4cm- 2 Columns : 6.8cm - 7 Columns : 23.8cm- 3 Columns : 10.2cm - 8 Columns : 27.2cm- 4 Columns : 13.6cm - 9 Columns : 30.6cm-5 Columns : 17.0cm - 10 Columns : 34.0cm
Others Specific of Size- Front Page Panel* : 10cm (H) x 10col (W)- Front Page Ear Space : 6.5cm (H) x 9.0com (W)- Centerspread : 54cm (H) x 68cm (W)
* Maximum size for Front Page - 27cm (H) x 10col (W)* Minimum size for Front Page - 10cm (H) x 10col (W)
Special Buy
- Ear Space : RM 350- Front Page Panel : RM 2,250- Wrap Around : RM 20,000
Technical Data (Same)
- Paper Size : 54cm (H) x 33.7cm (W)- Column Per Page : 10 Columns
Column Per Width (Same)- 1 Column : 3.1cm - 6 Columns : 20.1cm- 2 Columns : 6.5cm - 7 Columns : 23.5cm- 3 Columns : 9.9cm - 8 Columns : 26.9cm- 4 Columns : 13.3cm - 9 Columns : 30.3 cm-5 Columns : 16.7cm - 10 Columns : 33.7 cm
Others Specific of Size- Front Page Panel* : 10cm (H) x 10col (W)- Front Page Ear Space : 5.5cm (H) x 8.0cm (W)- Centerspread : 54cm (H) x 68cm (W)
* Maximum size for Front Page - 27cm (H) x 10col (W)* Minimum size for Front Page - 10cm (H) x 10col (W)
No.1 Chinese Paper in East Coast Sabah 沙巴(东海岸)第一华文报章
RATE CARD 2016
Materials Required – AOT/ Datamation Available- Black & White Advertisement: JPEG / PDF- Color Advertisement : PDF
Booking DeadlineBlack & White - 3 w/days before publicationColor - 5 w/days before publication
Materials DeadlineBlack & White - 3 w/days before publicationColor - 5 w/days before publication
CancellationBlack & White - 3 w/days before materials deadlineColor - 3 w/days before materials deadline
Materials Required – AOT/ Datamation Available- Black & White Advertisement : JPEG/ PDF- Color Advertisement : PDF
Booking DeadlineBlack & White - 3 w/days before publicationColor - 5 w/days before publicationLoose Inserts - 7 w/days before publication
Materials DeadlineBlack & White - 3 w/days before publicationColor - 5 w/days before publicationLoose Inserts - 7 w/days before publication
CancellationBlack & White - 3 w/days before materials deadlineColor - 3 w/days before materials deadline
No.1 Chinese Paper in East Coast Sabah 沙巴(东海岸)第一华文报章
RATE CARD 2016
No.1 Chinese Paper in East Coast Sabah沙巴(东海岸)第一华文报章
SANDAKAN DIVISIONDistrict : Sandakan, Beluran, Kinabatangan,
TongodSandakan Population : 702,207Chinese Population : 68,063
TAWAU DIVISIONDistrict : Tawau, Lahad Datu, Semporna,
KunakTawau Population : 819,955Chinese Population : 55,876
East Coast (Tawau + Sandakan) contributes up to 48% of total Sabah population & 41% of total Chinese population in Sabah.
Merdeka Daily News and Morning Post are able to cover 70%-80% of the Chinese readers in Sandakan and Tawau respectively.
Covering 50% of Chinese Population in Sabah
Especially the affluent Chinese population in East Coastwho active in plantations & SME Businesses
1 title is ineffective / insufficient …to penetrate Chinese Population
• Local Paper with GREAT INFLUENTIAL POWER• Merdeka Daily News – strongest in Sandakan• Morning Post – strongest in Tawau
Media Kota Kinabalu Sandakan Tawau
Only SH 44% 20% 35%
Only OCDN 31% 5% 3%
Only Merdeka Daily News No Coverage 46% 1%
Only Morning Post No Coverage No Coverage 47%
Chinese Print Media Coverage Throughout SabahCoverage Standard
0%-20% (Bad)
20%-40% (Weak)
40%-60% (Moderate)
60%-80% (Good)
80%-100% (Excellent)
Chinese Print Media Coverage Throughout Sabah
• MDN = Merdeka Daily News• MPT = Morning Post• SH = See Hua
Coverage Standard
0%-20% (Bad)
20%-40% (Weak)
40%-60% (Moderate)
60%-80% (Good)
80%-100% (Excellent)
Best combination of East + West Chinese Daily
Media Kota Kinabalu Sandakan Tawau
SH + MDN + MPT 44% 66% 82%
1. Over 41% of Chinese population are based in Sandakan & Tawau, Sabah
2. Newspaper has the highest penetration rate
3. Merdeka Daily News has the strongest influence in Sandakan district
4. Morning Post has the strongest influence in Tawau district
5. Best combination for 1 West Coast Publication + 2 East Coast Publications
Chinese readers in Sabah are loyal to the regional newspaper due to its exclusive local news coverageand dedicated display advertisement from local advertisers such as public announcement, retail storepromotions, event happenings and classified advertisements.
Advertising Testimonial
Ads Categories Casual Rate Cost Per Insertion
FULL COLOR Size @ 4.50 (+150% clr ldg) + 6% GST
Full Page 54cm x 10col 6,075.00 6,439.50
Junior Page 37cm x 7col 2,913.75 3,088.58
Half Page 27cm x 10col 3,037.50 3,219.75
Quarter Page 27cm x 5col 1,518.75 1,609.88
Panel Ads 10cm x 10col 1,125.00 1,192.50
BLACK & WHITE Size @ 4.50 + 6% GST
Full Page 54cm x 10col 2,430.00 2,575.80
Junior Page 37cm x 7col 1,165.50 1,235.43
Half Page 27cm x 10col 1,215.00 1,287.90
Quarter Page 27cm x 5col 607.50 643.95
Position Loading Color LoadingFront Page + 100% Full Color + 150%
Back Page + 50% 2 Spot Color + 100%
Front Half Right + 30% 1 Spot Color + 50%
Front Half or Specific Page + 25%
Centerspread + 30%
Contact Info in KLDM Communications Sdn BhdD&C Marketing Sdn Bhd
99B, Jalan SS21/1A, Damansara Utama47400 Petaling Jaya, Selangor D.E
Jeremy Lim : 016 – 917 4212(General Manager) : [email protected]
Bosco Lim : 019 – 314 0800 (Marketing Manager cum Writer) : [email protected]
Kit : 016 – 320 8001(Senior Marketing cum Writer) [email protected]
Fannie : 016 – 584 5448(Marketing cum Writer) [email protected]
www.dmdc.com.my
facebook.com/DMDCMEDIA T: 03-7729 3878 F: 03-7727 3761