A quick lesson in understanding customer behaviour

This is the staircase at Grand Hotel, New York

This is a room where a busy

business person stays

The road can be lonely

for the average business person

Here’s a goldfish

Business guests loveThe Grand’s opulence

But what really get’s them talking is the

fish that can have by their

bedside

It keeps them company

Making them feel not so much like a fish out of water

They tell other business professionals about the fish

and how it makes them feel at home whilst away

Word of mouth influences purchasing decisions.

Which means more guests at the hotel

Happy business guests

Happy hotel

Happy fish

Jonathan Gabay

www.jonathangabay.com