gabi lungu social media summit bucuresti 2012
TRANSCRIPT
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Gabriela Lungu, managing partner, THE PRACTICE
Twitter personal: GabrielaLungu | agentie: ThePracticeRo
Facebook agentie: www.facebook.com/ThePracticeRomania
Website agentie: www.thepractice.ro
The elephant in the (board)room
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Frica de social media
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atitudini cu privire la social media
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InconștiențaWorst case:
Canale proprii
SM team
Tracking
Plan de reacție
Less worse case:
Canale proprii
SM team
Tracking
Plan de reacție
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RefuzulWorst case:
Canale proprii
SM team
Tracking
Plan de reactie
Les worse case:Canale proprii
SM team
Tracking
Plan de reactie
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PrecauțiaIdeal case:
Canale proprii
SM team
Tracking
Plan de reacție
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Ce ne arată cercetarea:
Social Business Readiness
by Altimeter Groupwww.altimetergroup.com
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Studiu de caz:
Domino Pizza