gabriele gatti director marketing & international relations
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G. Gatti 1
VI Industry CongressVI Industry Congress“Sustainable Competitiveness: Industrial Technology and “Sustainable Competitiveness: Industrial Technology and Innovation” Innovation”
Enabling Technological Progress and InnovationEnabling Technological Progress and Innovation
AAdvance in Technology Development and dvance in Technology Development and Industrial Innovation Industrial Innovation for Global Competitiveness for Global Competitiveness the Experience of the Experience of AREA Science ParkAREA Science Park
Istanbul, 27st November Istanbul, 27st November 2007 2007
Gabriele Gatti Gabriele Gatti Director MarketingDirector Marketing& International Relations& International Relations

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“In the time of globalization and transition from the industrial economy to the knowledge-based economy, new technologiesnew technologies are not only useful but necessary for enterprises.
The tension towards innovation innovation of products, productive processes, company organization, commercial networks and distribution channels must turn into a permanent attitude of our enterprises”.
Riccardo IllyPresident of the Region Friuli Venezia Giulia
“In the time of globalization and transition from the industrial economy to the knowledge-based economy, new technologiesnew technologies are not only useful but necessary for enterprises.
The tension towards innovation innovation of products, productive processes, company organization, commercial networks and distribution channels must turn into a permanent attitude of our enterprises”.
Riccardo IllyPresident of the Region Friuli Venezia Giulia

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InnovationInnovation
InnovationInnovation is considered the key factor for fostering territory economic growth and increasing the competitiveness of enterprises and industries on the global market
What is Innovation ?What is Innovation ?
InnovationInnovation is the successful exploitation of new ideas
It is about
bringing new knowledge and processes into businessdeveloping new, value-added products, processes and services

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The ability to innovate depends on the Knowledge Knowledge Capital Capital
Innovation Innovation tends to be concentrated locally and has a regional dimension since regional dimension since tthe flow of knowledge - Knowledge SpilloverKnowledge Spillover - is based on social, cultural, institutional and informal relations that distinguish a certain territory
Knowledge SpilloverKnowledge Spillover is the force that drives Innovation Innovation
Innovation is a shared and interactive processInnovation is a shared and interactive process
InnovationInnovation How does Innovation develop ?How does Innovation develop ?
Regional ClustersRegional Clusters

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Regional ClustersRegional Clusters
Regional Clusters Regional Clusters consist of co-located and linked
Regional Authorities Industries Academia and R&TD Institutes Financial Organizations Institutions for Collaboration (Science & Technology Parks,
Development Agencies, Business Innovation Centres, Innovation Management Centres,…)
Regional Clusters Regional Clusters include concentrations of small and medium sized craft firms and high technology firms
related through the development and use of common technologies production systems that contain large hub firms and their local
suppliers and spinoffs

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Regional Clusters and Cluster PoliciesRegional Clusters and Cluster Policies
Regional ClustersRegional Clusters
facilitate the development of common visions and thus contribute to achievement of common goals
enhance the competitiveness of participating firms through the rapid diffusion of knowledge
facilitate and accelerate innovationsbring them to market maturityguarantee the dissemination of knowledge and expertiserepresent an efficient instrument for the concentration of resources and fundingcreate value for the territoryact as a bridge-head in promoting interregional cooperation and networking
Cluster PoliciesCluster Policies are distinguished for three basic functions
to strengthen relationships, particularly among industry, research and regional governmentto focus on R&TD cooperation among companies and between companies and research
organisationsto encourage cooperation either horizontally between competitors or vertically along the
value chain

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Regions of KnowledgeRegions of Knowledge
Research-driven ClustersResearch-driven Clusters““Research-driven Clusters”Research-driven Clusters” are Clusters where R&TD is the power engine that drives the development of innovation for competitiveness of enterprises and industries
Suitable regional investment policies regional investment policies concerning R&TD and innovationconcerning R&TD and innovation for competitiveness into the global market are needed and have to focus on interregional clustering andclustering and networkingnetworking in order to enhance the level of integration between research and industry and the capability to develop and manage innovation
The European program “Regions of “Regions of Knowledge”Knowledge” paves the way to drive the European regions in sharing and adopting sharing and adopting the best “innovation practices and policies”the best “innovation practices and policies” as well as to build up and networkbuild up and network “Regional Research-driven Clusters”Regional Research-driven Clusters”
““Research-driven Clusters”Research-driven Clusters” are Clusters where R&TD is the power engine that drives the development of innovation for competitiveness of enterprises and industries
Suitable regional investment policies regional investment policies concerning R&TD and innovationconcerning R&TD and innovation for competitiveness into the global market are needed and have to focus on interregional clustering andclustering and networkingnetworking in order to enhance the level of integration between research and industry and the capability to develop and manage innovation
The European program “Regions of “Regions of Knowledge”Knowledge” paves the way to drive the European regions in sharing and adopting sharing and adopting the best “innovation practices and policies”the best “innovation practices and policies” as well as to build up and networkbuild up and network “Regional Research-driven Clusters”Regional Research-driven Clusters”

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Regional Authoritie
s
Regional Authoritie
sPublic
Research Organisations
Public Research
Organisations
RegionalEnterprises
and Industries
RegionalEnterprises
and Industries
RegionalResearch–
Driven Clusters
RegionalResearch–
Driven Clusters
Other Actors
- Finance- Services-
Infrastructures
- …
Other Actors
- Finance- Services-
Infrastructures
- …
Regions of KnowledgeRegions of Knowledge The Research-driven Cluster paradigm The Research-driven Cluster paradigm

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CLUSTERMANAGEMENT
R&TD CoordinationInnovation ManagementBusiness Development
Marketing & Internazionalization
CLUSTERMANAGEMENT
R&TD CoordinationInnovation ManagementBusiness Development
Marketing & Internazionalization
MANUFACTURING
Industrial Companies
MANUFACTURING
Industrial Companies
APPLICATIONSEnergyMobility and TransportShipbuilding and Marine EquipmentBiomedicine
APPLICATIONSEnergyMobility and TransportShipbuilding and Marine EquipmentBiomedicine
SERVICE COMPANIESProject ManagementInformation ServicesTechnology TransferMarket & Technology Analysis InfrastructuresAncillary Services
FINANCIAL COMPANIESPrivate and Public FundsSeed CapitalVenture Capital
SERVICE COMPANIESProject ManagementInformation ServicesTechnology TransferMarket & Technology Analysis InfrastructuresAncillary Services
FINANCIAL COMPANIESPrivate and Public FundsSeed CapitalVenture Capital
R&TD and INNOVATION
ACADEMIAUniversitiesCollegesResearch Institutes
THE PUBLIC SECTORRegional AuthoritiesNational Ministries European Institutions
R&TD and INNOVATION
ACADEMIAUniversitiesCollegesResearch Institutes
THE PUBLIC SECTORRegional AuthoritiesNational Ministries European Institutions
Regions of KnowledgeRegions of Knowledge Research-driven Cluster Model at Work Research-driven Cluster Model at Work

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Regions of KnowledgeRegions of Knowledge
Management of Cluster Initiatives Management of Cluster Initiatives five fields of actionfive fields of action
information and communication database, homepage, newsletters, visits and periodical meeting, focus groups
qualificationworkshops and seminars, study travels, staff exchanges, inter-sector training
cooperation and development R&TD projects, industrial innovation projects, projects for value creation,
technology infrastructure projects, benchmarking projects of innovation policies and innovation management techniques, establishment of cluster networks
marketingterritorial brand identification as cohesion and marketing tool, research-industry match-making initiatives, interregional value chain establishment, tecnology transfer, institutional and operational lobby
internationalization foreign direct investments promotion and attraction, multi-sector international technology and market foresights, networking with national and international authorities

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Regions of KnowledgeRegions of Knowledge
Benchmarking Indicators for Cluster Benchmarking Indicators for Cluster InitiativesInitiatives Some key indicators to be determined for every cluster initiative
Key figuresNumber of partner companiesNumber of partner companies
Cumulative turnover of partner companiesCumulative turnover of partner companies
Cumulative number of employees of partner companies
Cumulative number of employees of partner companies
QualificationNumber of organized eventsNumber of organized events
Number of participants in these eventsNumber of participants in these events
Cooperation projects
Number of cooperation projectsNumber of cooperation projects
Number of companies participating in these cooperation projects
Number of companies participating in these cooperation projects
Leverage of cluster initiative (grants compared to investment costs)
Leverage of cluster initiative (grants compared to investment costs)
Further indicators can be
Rate of innovative and hi-tech SMEs
Number of company visitsNumber of company visits
Number of involved actors/institutions
Number of involved actors/institutions
Rate of public funding for R&TD and innovation projects
Rate of public funding for R&TD and innovation projects
Number of customer satisfaction analysis carried out per year
Number of customer satisfaction analysis carried out per year
Rate of public funding for cluster management
Rate of public funding for cluster management

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IMTs vs. R&TD
Creativity development Technology watch R&TD strategic management IPR management
IMTs vs. product/ process development
Industrial design Business process reengineering Management of quality CAD and decision support systems
IMTs vs. technology transfer
Technology audit and brokerage Benchmarking Technology evaluation Technology licensing and patenting
IMTS vs. market
Value analysis Supply chain management Outsourcing E-commerce
Regions of KnowledgeRegions of Knowledge
Innovation Management Techniques for Innovation Management Techniques for Cluster InitiativesCluster Initiatives

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R&TDR&TD and Innovation advancementsInnovation advancements apply to three fields
KnowledgeKnowledge increase increase the level of general knowledge of a territory in different branches
TerritoryTerritory development develop the quality of life and the attractiveness of a territory for investment in advanced industry
CompetitivenessCompetitiveness growth raise the capability of local enterprises to compete on the global market in the most innovative and technologically advanced sectors
Interregional Research-driven ClustersResearch-driven Clusters and Cluster Cluster NetworksNetworks facilitate and widen advancements in all three of such fields
R&TDR&TD and Innovation advancementsInnovation advancements apply to three fields
KnowledgeKnowledge increase increase the level of general knowledge of a territory in different branches
TerritoryTerritory development develop the quality of life and the attractiveness of a territory for investment in advanced industry
CompetitivenessCompetitiveness growth raise the capability of local enterprises to compete on the global market in the most innovative and technologically advanced sectors
Interregional Research-driven ClustersResearch-driven Clusters and Cluster Cluster NetworksNetworks facilitate and widen advancements in all three of such fields
Regions of KnowledgeRegions of Knowledge Research-driven Clusters and Cluster Research-driven Clusters and Cluster NetworksNetworks

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How to create successful transnational networks to foster competitive and innovative industrial development
Connecting Industrial Connecting Industrial ChainsChains to create chain projectschain projects that drive the realization of specific products by involving all the actors of the production and knowledge chains (examples: vehicles, boats, machines,…)
Industrial ChainIndustrial Chain the organized group of actors which contribute to develop, manufacture and distribute a final product which is the integration of several components and systems
includes the production chainproduction chain (designers, assemblers, suppliers, partners, competitors, clients, end users,…) and the knowledge chainknowledge chain (universities, R&TD centres, innovation centres, public authorities,…)
How to create successful transnational networks to foster competitive and innovative industrial development
Connecting Industrial Connecting Industrial ChainsChains to create chain projectschain projects that drive the realization of specific products by involving all the actors of the production and knowledge chains (examples: vehicles, boats, machines,…)
Industrial ChainIndustrial Chain the organized group of actors which contribute to develop, manufacture and distribute a final product which is the integration of several components and systems
includes the production chainproduction chain (designers, assemblers, suppliers, partners, competitors, clients, end users,…) and the knowledge chainknowledge chain (universities, R&TD centres, innovation centres, public authorities,…)
Innovation for CompetitivenessInnovation for Competitiveness
From Research-driven Clusters to Industrial Chains and From Research-driven Clusters to Industrial Chains and SystemsSystems

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Connecting Connecting SystemsSystems to connect different chains creating system projectssystem projects referred either to specific crosschain issues or to developing products and services coming from different chains (examples: logistical systems, production systems, softwares,…)
SystemSystem the organized group of actors (private: SMEs, large companies, R&TD centres,… and public: universities, R&TD centres, public authorities,…) dealing with cross chain themes, products and services
Strategic actions and structures to pursue industrial innovationStrategic actions and structures to pursue industrial innovation
develop and manage infrastructural arrangements (research-driven clusters, technology clusters, science and technology parks,…)
foster the participation of regional enterprises in national and international R&TD programs as the European Research FP7
establish technology transfer services in different industrial sectors arrange discussion tables, focus groups, information platforms,… set up regulation issues, innovation policies, funding schemes,…
Connecting Connecting SystemsSystems to connect different chains creating system projectssystem projects referred either to specific crosschain issues or to developing products and services coming from different chains (examples: logistical systems, production systems, softwares,…)
SystemSystem the organized group of actors (private: SMEs, large companies, R&TD centres,… and public: universities, R&TD centres, public authorities,…) dealing with cross chain themes, products and services
Strategic actions and structures to pursue industrial innovationStrategic actions and structures to pursue industrial innovation
develop and manage infrastructural arrangements (research-driven clusters, technology clusters, science and technology parks,…)
foster the participation of regional enterprises in national and international R&TD programs as the European Research FP7
establish technology transfer services in different industrial sectors arrange discussion tables, focus groups, information platforms,… set up regulation issues, innovation policies, funding schemes,…
Innovation for CompetitivenessInnovation for Competitiveness
From Research-driven Clusters to Industrial Chains and From Research-driven Clusters to Industrial Chains and SystemsSystems

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How to identify and evaluate industrial innovation levels and results in the frame of regional or national plans for developing and funding sectorial innovationThe case of “Industry 2015”Industry 2015” , the Italian Government programme to promote and co-finance large scale industrial innovation projects in strategic sectors as energy and mobility
Totem Totem functioning prototypefunctioning prototype which successfully integrates several innovations in one single product and involves as much as possible the related industrial chain
must be a physical object that allows the valorisation of innovative components and systems developed by different actors involved in the innovation process
should be market-oriented and developed according to the needs of end users Innovative components and systems can be part of different totems belonging to different industrial sectors when they are based on cross technologies (ICT, nanotechnologies, new materials,…) and can be transferred to different industrial sectors
Functioning PrototypeFunctioning Prototype for innovative components and systems a unique specimen of a product/process/service/methodology
How to identify and evaluate industrial innovation levels and results in the frame of regional or national plans for developing and funding sectorial innovationThe case of “Industry 2015”Industry 2015” , the Italian Government programme to promote and co-finance large scale industrial innovation projects in strategic sectors as energy and mobility
Totem Totem functioning prototypefunctioning prototype which successfully integrates several innovations in one single product and involves as much as possible the related industrial chain
must be a physical object that allows the valorisation of innovative components and systems developed by different actors involved in the innovation process
should be market-oriented and developed according to the needs of end users Innovative components and systems can be part of different totems belonging to different industrial sectors when they are based on cross technologies (ICT, nanotechnologies, new materials,…) and can be transferred to different industrial sectors
Functioning PrototypeFunctioning Prototype for innovative components and systems a unique specimen of a product/process/service/methodology
Innovation for CompetitivenessInnovation for Competitiveness
From Research-driven Clusters to Industrial Chains and From Research-driven Clusters to Industrial Chains and SystemsSystems

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Totems and Functioning PrototypesTotems and Functioning Prototypes of of products/processes/services/methodologiesproducts/processes/services/methodologies
must allowmust allow
to verify the foreseen functions to perform testing activities to evaluate the industrial feasibility
Main actorsMain actors involved in the process of fostering and evaluating industrial fostering and evaluating industrial innovationinnovation
Chambers of Commerce and Industry Industrialists Associations Research-driven Clusters Technology Clusters University Industrial Liasion Offices Leading Industries Regional and National Authorities
Totems and Functioning PrototypesTotems and Functioning Prototypes of of products/processes/services/methodologiesproducts/processes/services/methodologies
must allowmust allow
to verify the foreseen functions to perform testing activities to evaluate the industrial feasibility
Main actorsMain actors involved in the process of fostering and evaluating industrial fostering and evaluating industrial innovationinnovation
Chambers of Commerce and Industry Industrialists Associations Research-driven Clusters Technology Clusters University Industrial Liasion Offices Leading Industries Regional and National Authorities
Innovation for CompetitivenessInnovation for Competitiveness
From Research-driven Clusters to Industrial Chains and From Research-driven Clusters to Industrial Chains and SystemsSystems

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Science and Technology Parks
Science and Technology ParksScience and Technology Parks are effective Cluster-based Regional Innovation
Systems and access doors to the Knowledge
Economy
A Science and Technology Park (STP)Science and Technology Park (STP) is an organisation managed by specialised professionals, whose main aim is to increase the wealth of its community by promoting the culture and diffusion of innovation and the competitiveness of its associated businesses and knowledge-based institutions.
To enable these goals to be met, an STPSTP stimulates and manages the flow of knowledge and technology amongst universities, R&D institutions, companies and markets; it facilitates the creation and growth of innovative companies through incubation and spin-off processes; and provides other value-added services together with high quality space and facilities.
IASP Source

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are powerful tools for regional development
deal with R&TD, knowledge management and hi-tech industry
are supporters of companies and entrepreneurs and are partners of universities and academia
are meeting points of researchers and businessmen
aim at bringing the standards of regional industry up to the level of international competition
have a social role
create wealth
are powerful tools for regional development
deal with R&TD, knowledge management and hi-tech industry
are supporters of companies and entrepreneurs and are partners of universities and academia
are meeting points of researchers and businessmen
aim at bringing the standards of regional industry up to the level of international competition
have a social role
create wealth
Science and Technology ParksScience and Technology Parks

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AREA Science ParkAREA Science Park
the leading Science and Technology Park in Italy
the leading Science and Technology Park in Italy
managed by a research institution of the Italian Ministry for University and Research
managed by a research institution of the Italian Ministry for University and Research
2100 qualified persons: researchers, technicians, entrepreneurs and service staff
2100 qualified persons: researchers, technicians, entrepreneurs and service staff
two extended campuses (55 hectares) in Padriciano and Basovizza on the hills surrounding Trieste in the Friuli Venezia Giulia Region
two extended campuses (55 hectares) in Padriciano and Basovizza on the hills surrounding Trieste in the Friuli Venezia Giulia Region
84 R&D organizations: PROs, industrial R&D centres, knowledge-based companies
84 R&D organizations: PROs, industrial R&D centres, knowledge-based companies
state of the art facilities (81.000 sqm), world-class infrastructures and instrumentation
state of the art facilities (81.000 sqm), world-class infrastructures and instrumentation
a structure of valued services to support innovation, technology transfer and business development
a structure of valued services to support innovation, technology transfer and business development

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AREA Science ParkAREA Science Parka Research-driven Cluster with multidisciplinary a Research-driven Cluster with multidisciplinary
featuresfeatures
biotechnologies and diagnostics biomedical technologies
new materials nanotechnologies
ICTelectronics
energy and environmental technologies
logistics and sustainable mobility

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AREA Science ParkAREA Science Park Innovation, Technology Transfer and Knowledge-based Innovation, Technology Transfer and Knowledge-based
BusinessBusiness
facilitated access to regional, national and international funds for R&D and innovation development
facilitated access to regional, national and international funds for R&D and innovation development
high level training and education on managerial and entrepreneurial issues
high level training and education on managerial and entrepreneurial issues
in-house technical, financial, business and marketing consultancymanagement of national and international joint R&D programs
in-house technical, financial, business and marketing consultancymanagement of national and international joint R&D programs
common image promotion and communication
common image promotion and communication
regional hub for the valorization of research resultspromotion of innovation and technology transfer
regional hub for the valorization of research resultspromotion of innovation and technology transfer
promotion of investments in technology-oriented businesspromotion of technology clusters and of national and international partenariats and business networks
promotion of investments in technology-oriented businesspromotion of technology clusters and of national and international partenariats and business networks

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AREA Science ParkAREA Science Park Innovation, Technology Transfer and Knowledge-based Innovation, Technology Transfer and Knowledge-based
BusinessBusiness
AREA Science Park is partner of the regional Maritime Technology Cluster “DITENAVE”Maritime Technology Cluster “DITENAVE” that relies on 800 SMEs and the headquarters of FINCANTIERI SpA- the well known world class ship manufacturer- with about 8.700 employes, a sound presence of sectorial research and innovation centres and technical universities, a favourable framework of regional innovation policies
AREA Science Park is partner of the regional Maritime Technology Cluster “DITENAVE”Maritime Technology Cluster “DITENAVE” that relies on 800 SMEs and the headquarters of FINCANTIERI SpA- the well known world class ship manufacturer- with about 8.700 employes, a sound presence of sectorial research and innovation centres and technical universities, a favourable framework of regional innovation policies
The Technology Cluster of Molecular Technology Cluster of Molecular BiomedicineBiomedicine is a multidisciplinary structure specialized in genomics, proteomics and innovative molecular medicine, connects public research to innovative industry, finances joint R&TD and stimulates hi-tech enterpreneurial spin-offs
The Technology Cluster of Molecular Technology Cluster of Molecular BiomedicineBiomedicine is a multidisciplinary structure specialized in genomics, proteomics and innovative molecular medicine, connects public research to innovative industry, finances joint R&TD and stimulates hi-tech enterpreneurial spin-offs
AREA Science ParkAREA Science Park includes the headquarters and the main R&TD facilities of the national Technology Cluster of Molecular Technology Cluster of Molecular BiomedicineBiomedicine and is the main shareholder of CBM ScrlCBM Scrl, the company that manages the Technology Cluster
AREA Science ParkAREA Science Park includes the headquarters and the main R&TD facilities of the national Technology Cluster of Molecular Technology Cluster of Molecular BiomedicineBiomedicine and is the main shareholder of CBM ScrlCBM Scrl, the company that manages the Technology Cluster

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AREA Science ParkAREA Science ParkStakeholders, Partners and NetworksStakeholders, Partners and Networks
Industries
National and International
Research Institutions
Hi-tech Companies
Multi-sector R&D
Financial Services
Internationalization Services
Technology Transfer Services
Training & Education
Research Development Innovation
Regional Level Science and Technology Park Level
Scientific Institutions
Regional and Local Authorities
Chambers of Commerce
Trade Associations
Business Incubators
High Value Added Service Industry
Technology Transfer Centres
Industries
Technological InnovationServices
Ministry of University and Research
Ministry of Foreign Affairs
Ministry of Economic Development
European Union
IASP
EBN
APSTI
Embassies
National and International
Networks
Policy Makers
National and International Funds
Funds for R&D, Innovation and
Start-ups
Technology ClustersOverseas Offices

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AREA Science ParkAREA Science ParkRegional StrategiesRegional Strategies
Regional Policies for Regional Policies for development and development and competitiveness competitiveness
ObjectivesObjectives
Regional Policies for Regional Policies for development and development and competitiveness competitiveness
ObjectivesObjectives
InnovationInnovation
CooperationCooperation
InternationalizationInternationalization
Cluster initiatives Cluster initiatives
Interfunctional Interfunctional networksnetworks
Cluster initiatives Cluster initiatives
Interfunctional Interfunctional networksnetworks Regional Development Regional Development
StrategiesStrategiesRegional Development Regional Development
StrategiesStrategies
development of regional, national and international networks of operative and institutional relations and partnerships
development of regional, national and international networks of operative and institutional relations and partnerships
promotion of internationalization programs to enhance incoming and outcoming investments in hi-tech sectors
promotion of internationalization programs to enhance incoming and outcoming investments in hi-tech sectors
creation of regional technology clusters and innovative industrial districts
creation of regional technology clusters and innovative industrial districts
management of R&D and industrial innovation interregional projects in strategical fields for regional development
management of R&D and industrial innovation interregional projects in strategical fields for regional development

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AREA Science ParkAREA Science ParkKnowledge Intensive ServicesKnowledge Intensive Services
increasing competition
increasing competition
globalization of markets
globalization of markets
to improve knowledge intensive business, innovation,
productivity and market
competitiveness
to improve knowledge intensive business, innovation,
productivity and market
competitiveness
international markets
international markets
treaths
treaths
aims
where knowledge
financial services
financial services
requests
solutions
innovationinternationalizatio
nclustering and
networking
innovationinternationalizatio
nclustering and
networkingindustriesindustries
requests
solutions
engineering and training
services
engineering and training
services
marketing and internationalizatio
n services
marketing and internationalizatio
n services
technology transfer services
technology transfer services

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introducing new technologies to improve the business
exploring the commercial feasibility of an idea and bringing new products to market
protecting the intellectual property and searching published patents as a source of ideas and information
competing successfully and profitably in today fast-changing marketplace
introducing new technologies to improve the business
exploring the commercial feasibility of an idea and bringing new products to market
protecting the intellectual property and searching published patents as a source of ideas and information
competing successfully and profitably in today fast-changing marketplace
ServicesServices
the regional network of the regional network of competence centers for competence centers for managing and diffusing managing and diffusing technologies and innovation technologies and innovation inside the regional productive inside the regional productive systemsystem
equipped spaces technical and market
consultancy and assistance services
seed capital support for early stage development
administrative and legal aids
equipped spaces technical and market
consultancy and assistance services
seed capital support for early stage development
administrative and legal aids
ServicesServices
a domestic spin-off a domestic spin-off incubator from incubator from academic research academic research for innovative for innovative start-upsstart-ups
“The Technology Broker”
“The Technology Broker”
Innovation Campus goal
Innovation Campus goal
a a laboratory laboratory for hi-level for hi-level education education in in technology technology transfertransfer
scouting of research results
technology assessment
market studies patenting support for the
creation of NTBFs
scouting of research results
technology assessment
market studies patenting support for the
creation of NTBFs
ServicesServices
a permanent a permanent regional system to regional system to improve the improve the transferability of the transferability of the research results research results from academia to from academia to industryindustry
The AREA Science Park Innovation SystemThe AREA Science Park Innovation System A multi-feature fully integrated actionA multi-feature fully integrated action

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where research meets market
the factory of innovative enterprises
the network of transferable knowledge
the training for innovation
AREA Science Park AREA Science Park Innovation at 360° Innovation at 360°

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A permanent regional system to foster relations A permanent regional system to foster relations between academia and business and to develop between academia and business and to develop and manage IPRsand manage IPRs
A structured process has been developed for scouting and exploiting the findings of research and for managing and enhancing their transfer to market
The first part of the process is where findings are controlled and validated
The second part comprises 3 alternatives of enhancement: acquisition of the findings by the companies, partnership in research and development or creation of a spin-off research company
Each stage entails a coordinated series of operations and services to provide support to the researcher
Exploitation of Research

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Exploitation process
Scouting interaction with researchers aimed at obtaining information of the findings and identifying potential applications
Document and patent analysis
prior-case assessment of the findings, defining the context in which to locate the findings and providing inputs for patentability assessment and for desk analysis
Patentability assessment
Evaluation of the possibilities of protecting the IP underlying the findings and to identify the most suitable strategies
CHECKS AND VALIDATION

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Exploitation process
Desk analysis the commercial context for marketing the findings is defined by the analysis and interpretation of information gathered with the document and patent control carried out on the major databases
Plan of enhancement
identification of the steps to conform the findings to the requirements of protectability and marketingwork schedule – actions, time, costs, resources - necessary to implement the plan
Validation financial and organizational support in developing findings based on market requirements and in protecting the relevant IP

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Exploitation process
Assignment of findings
identification of potential users of the findings, contact and information management, support in negotiating agreements and drafting contracts
R&TD partnership
identification of potential partners of collaborative R&TD projects, organization of presentations, support in negotiating agreements and drafting contracts
Spin-off companies
support and assistance throughout all the phases of a new business start-up
THE THREE ENHANCEMENT PATHS

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Energy
Wood and Furniture
Agribusiness
Enterprise Engineering
Plastic and New Materials
Marine Engineering
AREA Science Park 2003AREA Science Park 2003 Innovation NetworkInnovation Network starts starts workingworking

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assess and study companies innovationneeds
link business demand of technology and innovation with competences able to provide suitable innovative solutions
provide companies with reliable and independent supports all the way up to implement an innovation project
Innovation NetworkInnovation Network relies on more than 20 technology and innovation brokerstechnology and innovation brokers which are members of a multi-sector and multidisciplinary network of competence centres located in the whole Region
The technology and innovation brokers can

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Services
TECHNOLOGY AUDITINGTECHNOLOGY AUDITINGShort-term actions to assess the need for innovation within the
business.Identification of potential solutions
INFORMATION ON PATENTS, DOCUMENT RETRIEVAL AND INFORMATION ON PATENTS, DOCUMENT RETRIEVAL AND
BUSINESS BUSINESS INTELLIGENCEINTELLIGENCEPatent information retrieval and gathering of information on
scientific, technical and industrial issues. Analysis and synthesis of the resultant information. Technology forecast and foresight. Technology monitoring service
ASSISTANCE IN IMPLEMENTING INNOVATION PROJECTSASSISTANCE IN IMPLEMENTING INNOVATION PROJECTSAssistance during the steps of study, planning and development of innovative solutions. Technical and economic feasibility studies. Assessment of the impact of innovation on company organization
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Services
SUPPORT IN DEVELOPING RESEARCH SUPPORT IN DEVELOPING RESEARCH PROJECTSPROJECTS
Supporting businesses in developing and refining projects in collaboration with research institutes to achieve original and innovative solutions
VALIDATION OF BUSINESS IDEASVALIDATION OF BUSINESS IDEASIdentification and checking of technical,
normative, organizational and business parameters which will influence the success of
the new business initiative
SECTOR AND MULTISECTOR STUDIESSECTOR AND MULTISECTOR STUDIESIn-depth analysis of state-of-the-art
technologies and of technology and market trends of industrial relevance
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Regions of KnowledgeRegions of Knowledge Starting from regional innovation policiesStarting from regional innovation policies
NOVAregioNOVAregio a pilot project that has been conceived by the Friuli Friuli Venezia Giulia Regional AuthorityVenezia Giulia Regional Authority and AREA Science ParkAREA Science Park and developed by a network of innovative regions - in the frame of the European “Regions of Knowledge” programme - in order to
enhance the interaction among regional innovation policies by means of self-assessment and benchmarking actions
provide guidelines to policy makers through mutual learning
select the best industrial innovation practices to be adopted at the largest extent
facilitate interregional integration, coordination and collaboration and establish knowledge clusters and networks
NOVAregioNOVAregio a pilot project that has been conceived by the Friuli Friuli Venezia Giulia Regional AuthorityVenezia Giulia Regional Authority and AREA Science ParkAREA Science Park and developed by a network of innovative regions - in the frame of the European “Regions of Knowledge” programme - in order to
enhance the interaction among regional innovation policies by means of self-assessment and benchmarking actions
provide guidelines to policy makers through mutual learning
select the best industrial innovation practices to be adopted at the largest extent
facilitate interregional integration, coordination and collaboration and establish knowledge clusters and networks
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The Project GoalsThe Project Goals
to foster mutual learning on R&TD and regional innovation policies
to get a more efficient use of Structural Funds to support R&TD investments
to set up a permanent European board of experts to steer regional innovation policies
to share and encourage the adoption of new policies and practices for promotion of innovation
to foster cooperation between public research and business
to set up a Guide and Best Practices Manual to assess and establish effective regional innovation policies
to foster mutual learning on R&TD and regional innovation policies
to get a more efficient use of Structural Funds to support R&TD investments
to set up a permanent European board of experts to steer regional innovation policies
to share and encourage the adoption of new policies and practices for promotion of innovation
to foster cooperation between public research and business
to set up a Guide and Best Practices Manual to assess and establish effective regional innovation policies

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Benchmarking: the IVEM Methodology Benchmarking: the IVEM Methodology
www.novaregio.net
IDENTIFICATION
IDENTIFICATION
VALIDATIONVALIDATION
ENGINEERINGENGINEERING
MONITORINGMONITORING
questionnaires, visits, interviewsquestionnaires, visits, interviews
visits and direct interviewsvisits and direct interviews
process flowprocess flow
review, updating and process controlreview, updating and process control
identification of innovation areas and processes to be benchmarked
analysis of the innovation hot topics and performance indicators
selection of the most performant policies and practices
identification of innovation areas and processes to be benchmarked
analysis of the innovation hot topics and performance indicators
selection of the most performant policies and practices
verification of the information provided
acquisition of further information and data
evaluation and selection
verification of the information provided
acquisition of further information and data
evaluation and selection
break-down of policies and practices into structured and sequential steps
arrangement of a framework for innovation policies assessment and adoption
break-down of policies and practices into structured and sequential steps
arrangement of a framework for innovation policies assessment and adoption
main hot topics and performance indicators
Raising Public & Private Funds
Developing Entrepreneurship and Innovative Start-ups
Technology and Innovation Transferring
Developing Human Resources
Networking and Clustering Developing New Products
and Patenting Innovative Ideas
from an interregional Joint learning experience to the knowledge sharing of 11 best innovation policies and practices

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Results achievedResults achievedwww.novaregio.net

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AREA Science ParkAREA Science Park International Networking and PartneringInternational Networking and Partnering
attracting FDIs in R&D and technology-intensive
sectors
attracting FDIs in R&D and technology-intensive
sectors
establishing and managing service structures abroad for Italian innovative hi-tech SMEs interested in starting up
activities on international markets
establishing and managing service structures abroad for Italian innovative hi-tech SMEs interested in starting up
activities on international markets
proving value added services for industrial innovation and
international tech-based business development
proving value added services for industrial innovation and
international tech-based business development

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AREA Science ParkAREA Science Park International Networking and PartneringInternational Networking and Partnering
valorising at the largest extent the regional research and industry systems
valorising at the largest extent the regional research and industry systems
promoting the creation of technical, economic and industrial partnerships
promoting the creation of technical, economic and industrial partnerships
sharing methodologies, services and structures
sharing methodologies, services and structures
creating innovation systems, business centres and technology clusters abroad
creating innovation systems, business centres and technology clusters abroad
set up overseas branch offices in world-class technology parks or business incubators
set up overseas branch offices in world-class technology parks or business incubators
attracting foreign investments in R&D and technology-intensive sectors
attracting foreign investments in R&D and technology-intensive sectors
providing market and contacts search services to Italian SMEs interested in foreign markets
providing market and contacts search services to Italian SMEs interested in foreign markets
fostering cooperation with science parks, technology transfer organizations, universities and research centres
fostering cooperation with science parks, technology transfer organizations, universities and research centres

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“The true discovery travel does not consist in searching for new lands but in having new eyes”.
Marcel Proust
“The true discovery travel does not consist in searching for new lands but in having new eyes”.
Marcel Proust

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Thank you Thank you for your kind attention !for your kind attention !
Gabriele GattiDirector Marketing & International Relations AREA Science ParkPhone +30 040 3755238Fax +39 040 3755187E-mail